SQL Server 2016:

The data platform

for hosting service provider
Everything is built-in

IT Decision Makers discussion

Microsoft vision for a new era
United platform for the modern service provider

CUSTOMER
Enterprise-grade
DATACENTER
Global reach, scale, and security to meet
business demands

Hybrid cloud
CONSISTENT
Consistent platform across multiple
PLATFORM environments and clouds

MICROSOFT SERVICE People-focused

AZURE PROVIDER
Expands technical skill sets to the cloud for
new innovation
Key trends
Demanding needs for in-memory databases
to run mission-critical workloads

1,000,000,000.000 $/Mbyte (Y)

10,000,000.000

46% 100,000.000

1,000.000

10.000

0.100
Expect to have a highly profitable SQL Server: Most utilized
business unit for productizing and
commercializing their data
database in the world 0.001

1957

1962

1967

1972

1977

1982

1987

1992

1997

2002

2007

2012
by 2020
$/Mbyte (Y)

Gartner 2016
Microsoft a leader for…
Magic Quadrant for Operational Magic Quadrant for Business Magic Quadrant for Data Warehouse
Database Management Systems1 Intelligence and Analytics Platforms2 Database Management Solutions3
Furthest in vision and ability to execute A leader 8 years running A leader for the fourth consecutive year

[1] *Gartner “Magic Quadrant for Operational Database Management Systems,” by Donald Feinberg , Merv Adrian , Nick Heudecker, Adam Ronthal, October 2015
[2] *Gartner “Magic Quadrant for Business Intelligence and Analytics Platforms,” by Rita Sallam and Josh Parenteau, February 23, 2015
[3] *Gartner “Magic Quadrant for Data Warehouse and Data Management Solutions for Analytics,” by Mark Beyer and Roxane Edjlali, February 12, 2015
This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Microsoft. Gartner does not endorse any vendor, product or service depicted in its research
publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties,
expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
 SQL Server 2016: Everything is built-in
Most secure Highest-performing End-to-end mobile In-database
database data warehouse BI on any device advanced analytics
built-in built-in built-in built-in built-in

Industry leader 6 years in a row No. 1 in performance A fraction of the cost R + in-memory
Costs reflect EA pricing.
least vulnerable $2,230
80
69
70
SQL Server
60
SQL Server
49
50 43 SQL Server

40 34

30
29 $480
2220 22
18
20 15 $120
10 6 5
Oracle
0
0 1
4
0 0
3 3
#1 #2 #3 is #5
Microsoft Tableau Oracle
2010 2011 2012 2013 2014 2015

SQL Server Oracle MySQL SAP HANA TPC-H non-clustered 10TB Self-service BI per user at massive scale

In-memory across all workloads

Consistent experience from on-premises to cloud

The above graphics were published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Microsoft. Gartner does not endorse any vendor, product or service depicted in its research
publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties,
expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
National Institute of Standards and Technology Comprehensive Vulnerability Database update 10/2015
TPC-H non-clustered results as of 04/06/15, 5/04/15, 4/15/14 and 11/25/13, respectively. http://www.tpc.org/tpch/results/tpch_perf_results.asp?resulttype=noncluster
 The evolution of Microsoft SQL data platform
Mission-critical and
Modern DB Mission Performance and Self-service Everything
Cloud-ready cloud
platform critical productivity BI built-in
performance
SQL Server
XML ● KPIs 2000

SQL Server
Management Studio ● Mirroring 2005

Compression ● Policy-Based Mgmt ● Programmability SQL Server

2008

PowerPivot ● SharePoint Integration ● Master Data Services SQL Server

2008 R2

SQL Server
AlwaysOn ● ColumnStore Index ● Data Quality Services ● Power View ● Cloud Connectivity
2012

In-Memory Across Workloads ● Performance & Scale ● Hybrid Cloud Optimized ● HDInsight ● Cloud BI SQL Server
2014

Enhanced AlwaysOn ● In-Memory OLTP ● Stretch DB ● Temporal DB ● Enhanced Backup ● Polybase ● SQL Server
Integration with Power BI ● Dynamic Data Masking ● Row-Level Security ● Query Store ● R ●Always Encrypted ● Mobile BI 2016
Deploy SQL in multiple ways
On-premises, Hosted and in Azure
SQL Server 2016
Consistent experience is everything Easily scale from data marts to large DW
workloads.

SQL Server Enterprise Edition

SQL Server in Azure VM Azure SQL Database Deliver mission-critical apps, enterprise-scale
data warehousing, end-to-end mobile BI, and
advanced analytics.
SQL Server Azure SQL Data Warehouse
SQL Server Standard Edition
Provide basic database with disk-based
performance, reporting, and analytics.
DevOps tools Management tools Identity Virtualization
SQL Server Web Edition
Deliver SQL Server Engine for simple web
applications.*
*Non-line of business applications
Most secure database
Least vulnerable for 6 years in a row and most utilized
80
69 69
70

60 55
53 53
49
50
43
40 34
28 29 29
30 25
21 22 20 22
20 16 16 18
13 15
11 9
10 8 8 6 6 6
5 4 3 5 3 3
0 2 0 1 0 0 0
0
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015

SQL Server Oracle DB2 MySQL SAP HANA

* National Institute of Standards and Technology Comprehensive Vulnerability Database update 10/2015
Opportunities for service providers
Using SQL Server 2016 and Microsoft Azure

Offer hybrid solutions through Unlock secure databases and

Azure in CSP new managed services
possibilities

Offer premium, highly available, Extend your existing offerings to Provide more secure databases and
high-performance, and scalable hybrid scenarios and leverage a complimentary managed services
database services and redundancy large SQL Server customer base to your existing database offerings
solutions for end customers
Enhance performance in your
SQL Server offerings
 The Industry Leader Database Solution
for OLTP
Improve high availability and performance scaling-
out read queries with native Load Balance with
Always On Availability Groups*

SQL 2016 delivers unparalleled performance

Increase 30X OLTP performance using the same

hardware with In-Memory*

Remove complexity by running OLTP and OLAP

workloads in the same database with Real-Time
Operational Analytics**

*Available in Enterprise Edition

** Real-time operational analytics details
SQL Server 2016
Delivers unparalleled performance
#1 #1 #1 Unparalleled
OLTP Performance DW Performance Price/Performance App Performance

1 1
#1 in TPC-E & 1TB,
#1 in 30TB, 3TB, 1TB TPC-H 3TB, 10TB, 30TB TPC-H
Leader in TPC-E Windows Server 2016 Windows Server 2016 1000x faster scoring

Performance gains just by

upgrading
TPC results as of April 2016 http://www.tpc.org/default.asp
Native load balancing for readable secondary databases
with enhanced AlwaysOn Availability Groups
Load-balancing of read-intent connection requests is now
supported across a set of read-only replicas
Previous behavior always directed connections to the first
available read-only replica in the routing list
Key Benefits
• Increase ROI with higher performing secondary
servers
• Reduce CapEx with fewer hardware purchases
• Increase SLAs with lower RTO & RPO
• Experience a faster failover

Recovery times can drop from

minutes to seconds - DB Services Zero Recover Significant
can run with no data loss data loss in seconds cost reductions
Scale-out read queries with native Load Balance
in AlwaysOn Availability Groups
Read Read
App App Witness App Witness

Read/Write Write Selects best available Write Sends to all (round robin)

SQL Server SQL Server SQL Server SQL Server

Up to eight SQL Servers Up to eight SQL Servers

Primary Secondary Primary Secondary Primary Secondary

SQL Server 2008-R2 SQL Server 2012 and 2014 SQL Server 2016
and earlier
Why In-memory OLTP?
Customers are demanding even higher concurrency and lower
latency, at a lower cost
Key Benefits
Hardware trends demand architectural changes to the
relational database management system (RDBMS) • Increase TCO by enhancing the capabilities
of your current hardware adding density or
performance
In-memory OLTP is a memory-optimized database engine • Improve performance up to 30X with
integrated into the SQL Server engine, optimized for OLTP, that minimal application changes
can significantly improve database application performance.
• Offer low latency through efficient data
• Memory-optimized tables
access and query processing
• Natively compiled stored procedures
• Modern hardware architecture
Enabling real-time analytics
OLTP workload
Presentation layer
Real-time operational analytics targets the
BI and Analytics scenario that has a single data source, making it
possible to run both operational and analytics
workloads, enabling data warehouse at any
environment.

IIS Server This doesn’t replace the need for a separate

Application tier data warehouse when:
SQL Server • Data from multiple sources must be integrated
before running the analytics workload
SQL Server Analysis Services
• Extreme analytics performance using pre-
aggregated data, such as cubes, is required

Database Add columnstore index

Offer hybrid solutions through
Azure in CSP
SQL Server 2016 in Azure CSP
Expand your SQL Server offerings via the Cloud Solution Provider (CSP) program
Simplify SQL
Backup
Solutions
Reduce the complexity and
costs associated with long-
term SQL Server backups via
the power of Microsoft Azure
Strengthen
Database
Resilience
Take advantage of Microsoft
Azure’s global availability and
near-infinite scalability to
improve database resilience
Meet Unlock New Increase
Compliance Opportunities Profitability
Requirements
Meet customers’ industry- Enhance your cloud portfolio, Improve profitability
related and regional unlock new business and hasten
compliance requirements by opportunities, and time-to-market through
extending SQL Server backup differentiate your services the CSP program
to Microsoft Azure
SQL Server 2016 and Microsoft Azure
provide new ways to store and scale data
Optimized and simplified SQL AlwaysOn for
disaster recovery

Provide Long-Term backup retention combining

SQL Backup with Azure blob Storage

Enable Big Data with low storage cost and admin

complexity stretching hosted SQL databases to
Azure with remote query processing

Reduce Development cost integrating SQL with

Hadoop using T-SQL and Polybase
Disaster recovery with Enhanced AlwaysOn
Run backups

Run BI reports Key Benefits

Microsoft Azure
• Reduce CapEx for DR infrastructure
Service Providers Network
• 35% operational efficiency in hybrid
Secondary replica
Site-to-site
VPN tunnel or Domain
cloud environments
Express Route controller
• Increase SLAs with lower RTO & RPO
Synchronous
commit
• Streamlined environment replication
Asynchronous commit

• No domain join required for WS 2016

Primary replica Secondary replica

Recovery times can drop from

minutes to seconds - DB Services Zero Recover Significant
can run with no data loss data loss in seconds cost reductions
Enhanced SQL backup with Azure Blob Storage
Reducing Service Provider’s storage and backup costs
Add more resilience to your SQL offerings with a
long-term backup solution running in Azure.
On-site Enabling Hybrid Solution
Key Benefits
• Simplify Backup infrastructure managing backup to Azure
• Significantly improved restore performance
• More granular control over Azure storage
• Only two technologies required - SQL Server and Azure
Blob Storage

AdventureWorks20
Cloud Solution Provider 14.bak

APIs, Partner Center

Customer database running Creates Azure customer’s tenant,

on-premises or hosted Delegate customer access,
automated deployment
For more information: https://msdn.microsoft.com/en-us/library/jj919148.aspx
Cut storage costs with Stretch Database
Stretch cold tables securely from
on-premises SQL Server databases to Azure with
remote query processing

Microsoft Azure Key Benefits

• Cost effective online cold data
Denny Usher ox7ff654ae6d 3/18/2005
• Entire table is online and remains
accessible from existing apps
• No application changes
• Addresses hard problems arising from
Order history Stretch to cloud very large tables
Name SSN Date
Philip Wenger
Customer data
cm61ba906fd 2/28/2005 Query
• Works with Temporal tables, AlwaysOn
Denny Usher ox7ff654ae6d 3/18/2005
Product data • Secure by default with optional
Alicia Hodge i2y36cg776rg 4/10/2005
Alta Levy
 Order History
nx290pldo90l 4/27/2005 SQL Server App
additional security with Always
Encrypted and Row Level Security
Dionne Hardin ypo85ba616rj 5/12/2005
Kristy Flowers bns51ra806fd 5/22/2005
Sara Wiley mci12hh906fj 6/07/2005
Temporal databases
Real data sources are dynamic
• Historical data may be critical to business success

• Traditional databases fail to provide required insights

Workarounds are:
Time Travel Data Audits
• Complex, expensive, limited, inflexible, inefficient

• SQL Server 2016 makes life easy

• No change in programming model

• New insights
Slowing Changing Repair Record-Level
Dimensions Corruptions
Why Stretch and Temporal DB is good
for service providers

Reduce your local storage Enhance your SQL Solutions Achieve new vertical industries
costs and admin complexity with limitless time travel that require long-term data

Keep hot and cold data Increase compliance to data Improve your customer
always encrypted and live with live auditability experience on big data
Remove the complexity of big data
T-SQL over Hadoop
Leverage existing T-SQL skills and BI
PolyBase tools to gain insights from different
data stores

Key Benefits
Quote: • Reduce development costs performing
query in structured and non-structured
data using T-SQL
************************

T-SQL query **********************

*********************

**********************

***********************
• Combine SQL with Hadoop enabling
$658.39
database for modern applications
SQL Server Hadoop
• Simplified architecture with built-in
hybrid integration
Name DOB State

Denny Usher 11/13/58 WA • Leverage existing T-SQL skills and BI

Gina Burch 04/29/76 WA tools to gain insights from different
data stores
Increase security and offer managed
services for database
The importance of managed services
Establishes new revenue streams every step of the way along
the customer cloud journey

The value of managed services

• Drive recurring revenue streams through a value-
added services upsell
• Build deep relationships with customers as their trusted
advisor along their cloud journey
• Enhance revenue opportunities as customers begin
their migration to public cloud services
• Drive high-margin services with little CapEx investment
required
Unlock new managed services opportunities

Provide consulting services without compromising security

with Dynamic Data Masking and Row-Level Security

Provide proactive support with Query Store

Create new solutions with native BI and analytics

capabilities with R
Add security for SQL Database offer
Leverage more security and compliance standards for mission
critical databases

Why add more security to database offer

• Leverage a guaranteed end-to-end data security
• Centralize row-level access logic within database
• Reduce customer’s application development time by
moving restriction logic to database
• Provide robust support without accessing
customer’s sensitive data
• Reduce risk/exposure of service provider when
security incidents occur
Dynamic data masking
Prevent the abuse of sensitive data by hiding it from users

Non-privileged users can’t see sensitive data

Table.CreditCardNo

4465-6571-7868-5796
Presets for credit cards, Social Security, and email
4468-7746-3848-1978
4484-5434-6858-6550 Key Benefits
Real-time data masking; • Provide a database that prevent unauthorized
partial masking access to sensitive data
SQL Database
SQL Server 2016
• Data masking applied in real time to query
CreditCardNo results based on policy
XXXX-XXXX-XXXX-5796
• Available via T-SQL
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• Multiple masking functions available for various
sensitive data categories (e.g., credit card
numbers, SSN, etc.)
Row-level security
Protect data privacy by ensuring the right access across rows

Fine-grained access control over specific rows in a DB

Prevent unauthorized access when filtering in
multitenant applications
Customer 1
Customer 2 Enforcement logic inside the database and schema
Customer 3 bound to the table
SQL Database
Key Benefits
• Centralize row-level access logic within the database
• Provide better support services preventing your
representative from getting access to customer’s
sensitive data
• Enable fine-grained access control over specific rows in
a database table
Provide proactive support with Query Store
Provide more comprehensive DBA
Query Store consulting services being proactive
analyzing performance bottlenecks
SQL Compile

Compile
MSG
Plan Store Key Benefits
• Include optimization in consulting services
Query
• Enable rapid identification of potential
Store
performance issues by monitoring usage
Execute Schema
MSG Runtime patterns and query plan changes
Execute
Stats • Provide DBAs with insight on query plan
Async Write-Back choice and performance

Durability latency controlled by DB option

Create new solutions with native BI and
analytics capabilities with R
R, the open source predictive analytics language
most used by data scientists — run R scripts in SQL
Server 2016, Hadoop, Linux, and Windows without
change

Key Benefits
• R built-in to your T-SQL
Advanced analytics
• Real-time operational analytics without moving the
End-to-end mobile BI data

High-performance DW
• Open source R with in-memory and massive scale

Mission-critical
• Multi-threading and massive parallel processing
OLTP

R built-in to SQL Server

End-to-end mobile BI on any device
Lightning fast queries & reports On all mobile devices
• In-memory built-in • Mobile BI built-in
NEW

• Reduce time to insight with direct query
• Powerful modeling support for 50+ new DAX
functions
NEW
• Online and offline access
NEW
• Rich visualizations using Power BI
or enhanced reporting services

Reports in minutes not days

PB scale DW in SQL Server

Windows iOS Android HTML5
Examples of new SQL offers
SQL Server 2016 solutions for service providers
Query Store

Enhanced AlwaysOn Availability Row-Level Security Stretch DB

Groups with Native Load Balance Dynamic Data Masking Enhanced Always On for DRaaS
In-Memory OLTP Always Encrypted Temporal DB
Query Store

Enhance offers with managed services

DBA support to provide Proactive support Advanced analytics Add BI to database offers
data modeling and security identifying bottlenecks and combining relational with (SSRS and Power BI)
support (RLS and Data performance trends non-relational data
Masking) (Query Store) (Polybase and R)
Top reasons for SQL Server 2016
Everything is built-in
For Your Customers
• Mission-critical performance
• Faster insights from any data
• Platform for hybrid cloud
• Improved security and
compliance
• Platform for modern applications
For Service Providers
• Differentiated services
for mission-critical workloads
• Deliver insight with
Big Data and BI as a Service
• Expand services to hybrid cloud
• Reduce infrastructure and admin
costs
• Add more performance on the
same hardware investments
Next steps
Download SQL Server 2016
Talk to your Microsoft Representative
For more information visit:
www.microsoft.com/sqlserver
Download the SQL Server 2016 eBook
Thank you