Build Amazon Wholesale Business from

Pakistan

Class 2 – Batch 4
Amazon Terms – Wholesale FBA
 ASIN
 What is BSR – Sales Velocity
 Reviews
 Ratings
 Seller Feedbacks
 Buy Box
Amazon Categories

How to choose your

Category?
 How to Choose Category?
Make sure you look for the product in categories
that:
 Are Profitable.
 Have enough Sales Volume.
 Have Wholesale FBA or FBM opportunity.
• Baby
• Health & Household
• Home & Kitchen
• Industrial & Scientific
• Kitchen & Dining
• Pet Supplies
• Arts, Crafts & Sewing
• Office Products
• Patio, Lawn & Garden
• Sports & Outdoors
• Tools & Home Improvements
• Toys & Games (new sellers may not be able to list
products in this category, specially in the last quarter)
Gated Categories

Ungating Restricted
Categories
 Ungating Restricted Categories

Two Ways to find if You are ELIGIBLE to sell the

Product:
1. Funnel Guru Extension
2. Create a MeToo listing & see the required
documents.
 MeToo Listing

Live DEMO

Video Link: How to do METOO on Amazon Listings? https

://www.facebook.com/groups/Ecommerce.Enablers/?post_id=3008854162514832
 How to Ungate Categories?

 Need Invoices & Certifications which will be

provided by Brand/Owners/Wholesalers.

OR

 Ungate Category from Funnel Guru:

www.thefunnelguru.com
 Products to Avoid Selling
Types of Products to Avoid:
• Easily Breakable – Made of Glass or Fragile Nature
• HAZMAT – That can catch fire easily and are dangerous to
ship and store
• Multiple Variations – Hard to cope up in Start That Differ in
size, color and quality. Its hard to guess which variation sells
best.
• Plugs into Electrical Sockets (Sell only Known-Established
brands)
• Liability issues
• Quality issues
• Weapons Related
 ENABLERS
Elements of a Hot
Product Opportunity
Wholesale FBA Product Criteria – US
• BSR: 1 - 60000
• Reviews: Above 50
• Rating: Between 4 to 5
• Amazon: Not Selling or Out of Stock
• New Offers: 5 - 25
• FBA Sellers: At least 2
• Package Weight: Standard not more than 2.5 KG
• Revenue: 10000$ min.
• Price: 12$ - 50$
• Variations: Not More than 3

Same Above Criteria Can be used for US & UK Marketplaces

 Product Criteria – CAN & AUS
• BSR: 1 - 60000
• Reviews: Above 20
• Rating: Between 4 to 5
• Amazon: Not Selling or Out of Stock
• New Offers: 5 - 25
• FBA Sellers: At least 2
• Package Weight: Standard not more than 2.5 KG
• Revenue: 3000$ min.
• Price: 15$ - 50$
• Variations: Not More than 3
 Product Criteria – UAE
• BSR: 1 - 50000
• Reviews: Above 10
• Rating: Between 4 to 5
• Amazon: Not Selling
• New Offers: 5 - 25
• FBA Sellers: At least 2
• Package Weight: Standard not more than 2.5 KG
• Revenue: 2000 Aed min.
• Price: 20 Aed – 70 Aed
• Variations: Not More than 3
 Tools
To use for Product
Selection
 DS Quick View (Extension)
Provides information on
a product page about
their BSR, ASIN, Main
Category. Also show
you about the sellers
information. How many
sellers are selling the
certain products? Is
Amazon involved or
not?
 AMZ Scout Stock Stats (Extension)
Provides information
about how many total
stocks are available of
certain product from
different sellers?
Amazon FBA Profitability
Calculator
 Scan Unlimited (Extension)
To see if this brand has
launched complaints
against sellers doing
MeToo.
 JungleScout Sales Estimator (Web)
This tool can be use to
check average monthly
sales numbers for
specific Amazon
categories.

JS Estimator Link: https://www.junglescout.com/estimator/

 Helium 10 - XRAY (Extension)
Helium 10 XRAY
provides product details
e.g
Monthly Unit Sales,
Revenue, Category,
BSR, Reviews, Ratings,
Dimensions etc.
 Keepa Graph (Extension)
Keepa Graph is used to analyze product in detail. It describes
price, sellers & BSR history.
Important Points for Product
Selection
• Recommended Price to list a product should be above 15$, so
we will get profit.
• Check Sellers carefully.
• Amazon prefers FBA over FBM.
• 90 days or 180 days Average BSR is preferable.
• Don’t go for products which has only 1 FBA seller.
• Amazon should not be selling or Out of Stock.
Manual Product Research without
Tools
• www.amazon.com

• Open required category and then sub category.

• Browse products as per shown data of extensions.

Live DEMO
Product Hunting
using Tools
 Helium 10 (Web)
For Product Hunting

 Open Helium 10 Website

 Select Black Box
 Select Marketplace
 Fill Product Hunting Criteria
 Click Search.
Live DEMO
Video Link: How to find Wholesale products through Helium 10? https
://www.facebook.com/groups/Ecommerce.Enablers/?post_id=2947290635337852
 Keepa (Web)
For Product Hunting

 Open Keepa Website

 Select Marketplace
 Click Data
 Click Product Finder
 Fill Product Hunting Criteria
 Click Search. Live DEMO
Video Link: How to find Wholesale products through Keepa?
https://www.facebook.com/groups/Ecommerce.Enablers/?post_id=2956529721080610
 Reverse Sourcing

 Find a Wholesaler and research products for

Wholesale FBA Potential.

 Following an Established seller and Research Stores.

Live DEMO
 Criteria for Store Research

 Established Sellers: 1500 to 50000 Life time feedback

 CHECK NEW SELLERS TOO

 Positive Feed Back > 80%

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