MARKETING AND MARKET RESEARCH

PRESENTATION
IQOO VS REDMI
Done by
P. Hrithik
S. Mohammed Abdullah
M. Singaram
K. Irfan Fareed
S. Amarnath
INTRODUCTION
IQOO Communication Technology Co. Ltd is a Chinese consumer
electronics manufacturer headquartered in Dongguan,
Guangdong. The company was founded on 30 January 2019 as
subsidiary of the consumer electronics manufacturer Vivo based in the
same city.
Redmi is a subsidiary company owned by the Chinese electronics
company Xiaomi. It was first announced in July 2013 as a
budget smart phone line, and became a separate sub-brand of Xiaomi
in 2019 with entry-level and mid-range devices, while Xiaomi itself
produces upper-range and flagship Xiaomi (formerly Mi) phones.
Redmi phones use Xiaomi's MIUI user interface on top of Android.
OBJECTIVES OF IQOO AND REDMI
• To be a premium among affordable mobile phone.
• To increases sales.
• Maintain strong brand name.
• Blazing fast charging.
• Excellent display.
• Dependable performance.
• Good primary camera.
• Documentation
 ADVANTAGES OF IQOO AND REDMI
Redmi 10 (2021) comes with the latest operating system of Android 11,
MIUI 12.5, it has MediaTek Helio G88 (12nm), It offers a powerful CPU, It
offers Octa-core (2×2.0 GHz Cortex-A75 & 6×1.8 GHz Cortex-A55), it
presents Mali-G52 MC2, it gives you superb performance without any lags,
It presents excellent & up-to-date software.
Iqoo 11 presents LTPO4 AMOLED, 1B colors, 144Hz, HDR10+, 1800 nits
(peak), it includes a size of 6.78 inches, 111.0 cm2 (~87.3% screen-to-body
ratio) that is suitable for watching videos, playing games & browsing
the internet, It has a resolution of 1440 x 3200 pixels, 20:9 ratio (~518 pi
density), and it has Corning Gorilla Glass Vectus for screen protection.
The iQOO Z6 5G price in India starts at ₹15,499 for the 4GB model, ₹16,999
for 6GB and ₹17,999 for the 8GB model, with 128GB storage in all three
models.
Both the iQOO Z6 5G and Redmi Note 11 Pro+ sport Full HD+ displays with
a 120Hz refresh rate. However, while the Z6 5G sports an LCD display, the
Redmi Note 11 Pro+ 5G has a Super AMOLED display, which is considerably
better than an LCD panel.
Redmi Note 11 Pro+ 5G is a notch above in terms of imaging. It has a
108MP primary camera along with an 8MP ultrawide angle snapper and a
2MP macro camera. It has a 16MP front facing camera.
The Redmi Note 11 Pro+ 5G has a better display, camera setup and faster
charging speeds, so the slight premium that Xiaomi is asking for here might
as well be worth it.
DISADVANTAGES OF IQOO AND REDMI
• iQOO 11 does not have expandable memory via a card slot, It offers a
bit heavyweight of 205 g or 208 g (7.23 oz), it does not have a 3.5mm
jack, It does not have FM Radio, It does not contain a barometer or a
temperature sensor, It does not have a water & dust resistant, and it
does not have wireless charging.
• Xiaomi Redmi 10 does not offer a Barometer or Temperature sensor,
It comes with a bit heavyweight of 181 g (6.38 oz), It does not have
wireless charging, It does not have water & dust resistant, and it does
not have NFC to transfer data.
THANK YOU