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  • YKT113 McDonald's

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    mei chee pun
    8 views5 pages
    The document discusses McDonald's use of various social media and digital marketing platforms. It outlines how McDonald's utilizes platforms like Facebook, Instagram, and Twitter to post relevant content and leverage current events. It also notes McDonald's use of YouTube to share advertising videos that viewers cannot skip. Additionally, it mentions McDonald's owns apps that allow customers to order food for dine-in, take-away, or delivery. McDonald's also partners with food delivery platforms like Foodpanda to provide discounts and updates on menus.

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    YKT113 McDonald’s

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    The document discusses McDonald's use of various social media and digital marketing platforms. It outlines how McDonald's utilizes platforms like Facebook, Instagram, and Twitter to post relevant content and leverage current events. It also notes McDonald's use of YouTube to share advertising videos that viewers cannot skip. Additionally, it mentions McDonald's owns apps that allow customers to order food for dine-in, take-away, or delivery. McDonald's also partners with food delivery platforms like Foodpanda to provide discounts and updates on menus.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    8 views5 pages

    YKT113 McDonald's

    Uploaded by

    mei chee pun
    The document discusses McDonald's use of various social media and digital marketing platforms. It outlines how McDonald's utilizes platforms like Facebook, Instagram, and Twitter to post relevant content and leverage current events. It also notes McDonald's use of YouTube to share advertising videos that viewers cannot skip. Additionally, it mentions McDonald's owns apps that allow customers to order food for dine-in, take-away, or delivery. McDonald's also partners with food delivery platforms like Foodpanda to provide discounts and updates on menus.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 5

    McDonald’s

    Group member
    1. Meichee
    2. Yanni
    3. Yocning
    4. Yufan
    SOSIAL MEDIA
    PLATFORMS
    - Facebook, Instagram, Twitter, Tiktok

    - Posting relevant content to their target audience

    - Using current and seasonal events in their social promotion strategies

    - e.g. Instagram, McD’s utilizes the app’s mobile focus by adding a link
    in their bio to food through the McD’s app and heavy emoji usage.

    2
    MEDIA SHARING PLATPORMS
    - Youtube

    - Sharing the latest advertising video

    - McD’s will choose some 5s ads videos and play them before the other
    videos which have forced the audiences to watch completely(cannot
    skip) their latest promotion

    3
    OWN MEDIA
    MCDONALD’S OFFICIAL APPS

    - Use for order (dine in or take away)

    - McDelivery

    - Use the app to order to collect points, and use the


    points to redeem rewards from McDonald’s.

    4
    SERVICE-ORIENTED PLATFORMS
    FOOD PANDA, GRAB FOOD, SHOPEE FOOD
    - McDonald’s has collaborated with this several platforms, customers
    can use the platforms to order delivery.

    - Provide discount if using these several platforms to order delivery


    food from McD’s

    - Updates the latest menu

    20XX presentation title 5

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