NAME: NASHWA JALIL

AHMED TAMBE

ROLL.NO:43

CLASS.S.Y BCOM

DIV: A

SUBJECT: BUSINESS
MANAGEMENT
TOPIC:

• CONCEPT OF DIRECTION AND IT’S

IMPORTANCE
DIRECTION

• Direction is an aspect of management that deals

directly with influencing, guiding, supervising,
and motivating staff for the achievement of
organizational goals.

To Facilitate Change: Through
improved communication, the
importance of directing allows an
organization to adapt to changing
conditions.
To initiate action:A directing function
is performed by the managers along
with planning, staffing, organizing and
controlling in order to discharge their
duties in the organization.

Stability And Balance In The

Organization: Stability is Integrates Employees Efforts:
significant in the growth of any Directing integrates the efforts of
organization. Effective directing all the employees and departments
develops co-operation and through persuasive leadership and
commitment among the effective communication towards
employees and creates a balance the accomplishment of
among various departments and organizational goals.
groups.

Means Of Motivation: A manager

identifies the potential and abilities of its
subordinates and helps them to give their
best.
THANK YOU