GROUP MEMBERS

Laiba Akram (BSE-22S-059)

M. Rashid Naveed (BSE-22S-086)

Muhammad Mustafa(BSE-22S-085)

Muhammad Ali (BSE-22S-075)

BRAND INTRODUCTION
Welcome to LinkRoad Logistics, where
we specialize in making logistics simple and
efficient for you. Whether you're in need of
container services for your goods or reliable
airport cargo solutions, we've got you
covered. Our dedicated team ensures smooth
and secure transportation of your items,
offering a seamless experience from container
loading to efficient handling at the airport. At
LinkRoad Logistics, we prioritize your
cargo's safety and timely delivery, providing
you with reliable and cost-effective solutions
for all your container and airport cargo needs.
• EFFICIENT MANAGEMENT:
• Our Transloading and Crossdocking services optimizing the
flow of your cargo.
• AIRPORT CARGO SERVICES:
• Our Airport Cargo Services offer a swift and reliable way to
transport your goods.
• DRAYAGE SERVICES:
• Our Drayage services provide a vital link in your supply
chain
• CONTAINER INETEGRITY ASSURANCE:
• Our Temperature Sensitive Cargo Handling services ensure that your
perishable items, pharmaceuticals, or other temperature-sensitive
cargo are handled with the utmost care.
• WAREHOUSING:
• Our warehousing solutions are designed to give your
business a strategic edge.
• CONTAINER SECURITY:.
• Our Container Storage solutions offer both dry and
refrigerated options to suit your specific needs
INTRODUCTION TO THE PRODUCT
INTRO OF PRODUCT:
LinkRoad Logistics, your one-stop solution for
comprehensive and secure cargo services. Our
range of services includes Container Security,
Warehousing, Container Integrity Assurance,
Drayage Services, Airport Cargo Services, and
Efficient Management through Transloading
and Crossdocking.

UNIQUE SELLING POINT:

What sets us apart is our unique selling point of
Temperature Sensitive Cargo Handling,
ensuring delicate items like perishables and
pharmaceuticals are handled with the utmost
care.
TARGETED AUDIENCE:
Targeted at businesses seeking a seamless
and secure logistics partner.
THE PROBLEM IT SOLVES:
LinkRoad Logistics solves the problem of
complex cargo management by offering a
comprehensive suite of services, ensuring
the safe and timely delivery of goods for
a diverse range of industries.
DIGITAL MARKETING STRATEGY OVERVIEW
LinkRoad Logistics aims to elevate its digital
presence through a strategic and dynamic digital
marketing strategy.
1. Website Optimization
2. Search Engine Optimization (SEO)
3. Social Media Engagement
4. Content Marketing
5. Email Marketing
6. Analytics and Data Analysis
7. Customer Reviews and Testimonials
By implementing this comprehensive digital
marketing strategy, LinkRoad Logistics aims to
establish a strong online presence, generate
leads, and ultimately drive business growth in
SOCIALMEDIA MARKETING
PLATFORMS SELECTED:
• Website
• Facebook
• Instagram
• Email Marketing
WHY?
Website: It provides detailed information about our services, builds credibility, and
serves as a central point for customer interaction and transactions.
Facebook: Facebook is a widely used social platform, making it an ideal space to
connect with a diverse audience
Instagram: Instagram's visual nature is perfect for showcasing our logistics services
through compelling images and short videos.
Email Marketing: Email marketing is a direct and effective way to communicate with
our audience
CONTENT STRATYEGY OF EACH PLATFORM:
FOR WEBSITE:
FOR FACEBOOK: FOR INSTAGRAM:
ENGAGEMENT TACTICS AND COMMUNITY BUILDING:
METRICS TO MEASURE SUCCESS:
Website:
• Traffic and Page Views: Monitor the number of visitors to the website and analyze which
pages they visit the most.
• Conversion Rate: Track the percentage of website visitors who take a desired action
Facebook and Instagram:
• Engagement Metrics: Monitor likes, comments, and shares on posts to gauge audience
engagement
• Follower Growth: Track the growth in the number of followers over time.
• Click-Through Rate (CTR): Measure the percentage of users who clicked on a link within
a post.
Email Marketing:
• Open Rate: Monitor the percentage of recipients who opened the email.
• Click-Through Rate (CTR): Track the percentage of email recipients who clicked on one
or more links contained in an email.
• Conversion Rate: Measure the percentage of email recipients who completed the desired
CONTENT MANAGEMENT
CONTENT CALENDAR OVERVIEW:
POSTING SCHEDULE:
Time Slot 1 : 9 to 5
To catch the business audience
Time Slot 2: 6 to 7 pm
Reaching our audience during the evening when many users are active
TYPES OF CONTENT PRODUCED
Blogs:
IMAGES WITH DESCRIPTION
SEARCH ENGINE OPTIMIZATION
FACEBOOK REACH
WEBSITE REACH:
CHALLENGES FACED AND SOLUTIONS
CONSISTENCY:
• Challenge: Maintaining a consistent posting schedule can be challenging, especially
with other competing priorities and resource constraints.
• Solution: Set realistic posting frequencies and allocate dedicated time for content
creation. Use scheduling tools to plan and automate posts in advance.
CONTENT QUALITY:
• Challenge: Ensuring high-quality content creation regularly may be difficult,
particularly when facing time constraints or a lack of creative inspiration.
• Solution: Prioritize quality over quantity. Plan content well in advance to allow for
thorough research and creation. Encourage collaboration and idea-sharing within the
content creation team.
AUDIENCE ENGAGEMENT:
• Challenge: Generating engagement and interaction with the audience
can be a hurdle, particularly if the content isn't resonating with the
target audience.
• Solution: Analyze audience insights, feedback, and metrics. Tailor
content to address audience needs and preferences. Encourage
audience participation through calls-to-action and interactive elements.
FUTURE RECOMMENDATION
For those venturing into the logistics business with a focus on enhancing their digital
marketing strategy, here are some future recommendations and suggestions for
continuous improvement:
• Data-Driven Decisions: Leverage analytics tools to gather and analyze data regularly.
• Ongoing SEO Optimization: Keep a keen eye on SEO trends and algorithm updates.
• Dynamic Content Creation: Embrace dynamic and interactive content formats to
keep your audience engaged.
• Responsive Social Media Engagement: Actively monitor social media platforms for
comments, messages, and mentions. Respond promptly to inquiries.
• Personalized Email Marketing: Implement personalization strategies in email
marketing to create a more tailored experience for your audience.
• Adaptability to Emerging Platforms: Stay open to exploring new
and emerging digital platforms. As trends and user behavior evolve.
• Continuous Audience Research: Regularly conduct audience research
to stay updated on evolving consumer needs and preferences.
• Competitor Analysis: Keep a watchful eye on your competitors.
• Experimentation and A/B Testing: Foster a culture of
experimentation by regularly conducting A/B tests on various elements
of your digital marketing campaigns.
• Regular Strategy Review: Schedule periodic reviews of your overall
digital marketing strategy.
THANK
YOU