ORS AND ZINC TO PREVENT

DIARRHOEA AND DEHYDRATION

Presented by
Group 4
Athira I Bhanushree I Komal I Srinivasan I Sumana
RATIONALE:

1. Diarrheal disease is the second leading cause of death in children under five years

2. Globally, there are nearly 1.7 billion cases of childhood diarrheal disease every year.

3. Each year diarrhea kills around 525 000 children under five.

4. Approximately 9 per cent of all deaths among children under age 5 worldwide in 2019.

5. 6% of total under 5 children deaths is due to diarrhea is preventable with the use of
ORS
 In India ,Prevalence of diarrhoea in the 2 weeks preceding the survey is 7.3%

 Among them only 60.6% received ORS and 30.5% received Zinc

(NFHS 5)
 Step 1 :Define objectives

Step 2 :Analyze the Situation

Step 3 : Choose Target Audiences

Step 4 : Choose appropriate approach and strategy or model

Step 5 : Determine Activities and Interventions

Step 6 : Plan for Monitoring and Evaluation

OBJECTIVES:
1. To increase the awareness & use of ORS and Zinc as first line treatment against diarrhoea
in under-5 children

2. To influence and enhance caregiver’s knowledge, attitude and practice in caring for under-
5 children with diarrhoea.
SITUATIONAL ANALYSIS

• Gather information from caregiver about their perception on

diarrhoea in children and treatment
• Knowledge behavior and practice surveys
• Identify barriers in utilizing ORS and Zinc for diarrhoea
Target Audience and their behaviour:
Caregivers:
 Mothers and fathers of children below the age of five.

 Educated about the dangers of dehydration due to diarrhea and how to manage it, and
use ORS and Zinc as the effective treatment.

Approaches:

 Population based approach

Strategy/Theory/Models
 Social Marketing
 Social mobilisation
Theoretical framework
Goal

Purpose

Output

Activities

The Performance Framework for Social Marketing (PERForM)

 4 Ps
1.PRODUCT

IDEA :

To adapt ORS as the first line of treatment, as soon as diarrhea strikes in case of
children.

THE TANGIBLE PRODUCT :

ORS is an electrolyte solution of glucose and essential salts, sold in sachets of

powdered form.
ORS and zinc tablets are low-cost treatments for childhood diarrhoea.
They reduce symptom severity and duration as well as the risk of recurrence
2.PLACE

IDEA THE TANGIBLE PRODUCT

1. Social media 1. PHC
2. Podcasts 2. Anganwadi
3. Internet 3. Pharmacy
4. Public places 4. ORS centre in Schools
5. Newspaper 5. Workplace
6. Television 6. Local shops
7. Radio 7. Supermarkets
3.PRICE

Providing ORS and zinc free of cost through PHCs and community health workers
 Increase in the perception of the value of the product
Flavor of ORS
4.PROMOTION

a) Infographics and posters

b) Social media campaign
c) Community outreach programs
d) Advertisement
e) Short films
Activities & Interventions :
POSTERS
INFOGRAPHICS
Social media campaign
Instagram & Facebook

1. Make awareness videos and posts

2. Demonstration videos
3. Option to share it
4. Create Hashtags
#NO.1jodiORS&zinc
#ORSSAVESLIVES
#WORLDORSDAY
5. Tag stakeholders
6. Visual testimonials

*awareness videos
*awareness posts
Community Outreach Programs

a) ORS Demonstration campaigns in schools

for caregivers
b) Street plays & Flash mobs (social
mobilisation)
c) World ORS day celebration

*www.defeatdd.org
Advertising

a) Post columns in newspaper regarding campaigns

b) Celebrities as brand ambassadors
c) Ads in television
d) Radio campaigns
 Short Films

a) Developed stressing on importance of healthy children & their protection against

disease in general and diarrhoea in particular.
b) Demonstrate effective treatment of diarrhoea, the use of ORS, and where to get it
General health education messages (the use of pit latrines, clean water, etc.) are also
covered
c) central image of ORS as a medicine to replenish fluids lost is repeated several times.