PEOPLE AS

MEDIA
MEDIA refers to the mass media which reach out to the
people in different places, in different social and economical
levels background.
WHAT ARE THIS MEDIA?
Journalism, advertising, and public relations in newspapers,
radio, and television are part of the old media. The new
media refers to the internet and the mobile phones. Both the
old media and new media have the same function of
disseminating and communicating information to the public.
In the print media, there are trained journalist who studied
to learn the principles of media writing. Journalism is both
scientific writing and artistic writing. In news writing, the
journalist should be factual and objective. While in feature
writing, the journalist writes about places to visit during
summer complete with photos about the scenic spots. He
can make artistic presentation of the tourist spot to
encourage the reader to go and see the beauty of the
photos.
Weather forecasts are given over the radio and television so
people are aware of the weather condition and necessary
preparation are being done. Typhoon signals are aired so the
areas to be affected by the bad weather can prepare. Schools
can make announcements of cancellation of classes in are
affected areas. Power and water interruptions in specific
areas are also printed in the newspapers as well as announced
over the radio and television so people in the affected areas
can make the necessary preparation.
Part of media are the advertisements of different
businesses. There are news release in the newspapers,
radio, and television. What are the latest brands of wrist
watches, shoes, fashionable clothes, gadgets, fast foods
chains, new restaurants, movies household appliances?

With the new media, news can be accessed thru the mobile
phones with internet connections. Whatever news are
available in thru newspapers, television, and radio available in
the internet.
All kinds of commercial
advertisement are also available
in the internet. Discount sales in
shopping malls are sent to mobile
phone users and internet users.
THANK YOU!