ENERGIEBUS

Vaibhav Grover Snehaa Ganesh Abhiram Nayindi Valentin Schemmann

Fahad Deshmukh
M.Sc. Data Science Technical/ Mechanical Engineer/ M.Sc. Industrial
M.Sc. Process systems
M.Sc. Data Science. M.Sc. Manufacturing Engineering - Product
engineering
Technology Development

7 interviews this week 13 interviews total

Business Thesis (LLP 2)

Our Product (Energiebus) helps Architects/Interior

Designers to design Houses/Apartments for owners
who want to conserve energy by being sustainable and
reducing energy cost.
Unlike our competitors, we can incorporate our product
into existing home appliances.
Customer Persona House Apartment
Owner Owner
35 - 70 Years
Owning Old (Renovated) Homes
Energy System
Yes

Monetary Sustainability
Interest Interest

No
Value Proposition: Customer Segment:

Products / Services Gain Creators Gains Customer Jobs

Energy efficient home
20% energy conserved
High quality energy from appliances
conservation and State-of-the-art Having a sustainable
storage system energy saving system lifestyle
Reduced effort for
system maintenance Reliable system Positive emotions
Application
Cost savings Saving energy

After-sales Reduced costs

maintenance Pain Relievers Pains

Easy user interface Adaptability

Sustainable solution
Installation and high space
Compact design requirement

Maintenance
Predictive maintenance
and support
Unfulfilled expectations
from energy saving system
This prototype validates the customer's need for such product and their interest in it.
Pretotype / MVP 0.2
Interviews & Insights
Who we talked to
• Home Owners (houses and apartment)
• Companies (floor-heating and modular-home construction)
• House Technician

What we expected
• Customer segmentation is individual apartment or house owners
• Architects, construction workers or interior designers can be our channels to reach out to Home customers
• We believe that customers will be interested in sustainable way of conserving energy
• We expected that Energiebus can be a potential add on to some of the companies, which are working towards sustainability

What we learned
• Installation key bottleneck -> focus on new buildings and standardised layouts like big apartment buildings, hotels etc.
• Architects are the ones deciding the layouts, so important target group
• Customers are not having a problem with energy consumption of the appliances, as they are investing on high efficient appliances (A+)
• Apartment owners have a problem with installing a new system due to the space constraints.
Upcoming experiments
Step 1: Hypothesis ● Our main customer segment also includes other stakeholders We observed
We believe that like Architects and some other relevant companies working on
sustainability (Modular House, etc). ● A fair proportion of the customers is also
● Majority of home/apartment owners are already looking for interested in sustainability over cost saving.
energy saving solutions due to increase in energy prices.
● Due to space constraints, apartment owners
feel it takes a lot of work to implement a new
Step 2: Experiment ● We interviewed a modular house supplier company (HOCOMO) to energy-saving system.
To test that, we will check their current status of work and the possibility of integrating a
● Architects play an essential role in the
new energy-saving system to connect all appliances in the module
decision making of energy systems in a new
home.
house.
● We even interviewed some house owners to check their actions
towards energy saving.

Step 3: Metric ● The response of the house owners are compared with the We learned
And measure hypothesis.
● The investments of the customer on a new
● The possibility of integrating the Energiebus with other
energy systems takes really long time to make
sustainable ideas like modular house. profit out of it, so they need good service in the
meantime.

● People are looking forward to a more affordable

Step 4: Criteria ● The data given by the customer is unbiased. options for energy systems rather than investing
We are right if ● The assumptions out of the learnings are more towards high amount on one single time.
the customer needs.
● Customers are not having a problem with energy
consumption from appliances.
What we will do next …
● We intend to work more on market research and refine the market size.

● In the upcoming week, a meeting is scheduled with a technical person who worked on the concept of Energiebus in the
Solar decathlon 2022, Wuppertal.

● We want to focus on other channels like Architects and Interior designers, as they are the one who plans the new
houses for customers, which includes the home energy and heating system.