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Globalization 190706113049
Globalization 190706113049
INTRODUCTION:
GLOBALIZATION
BY: CHELDY SYGACO ELUMBA-PABLEO,MPA,JD,LPT
1. Economic globalization
2. Cultural/social globalization
3. Political globalization
I. Economic globalization
BY: CHELDY SYGACO ELUMBA-PABLEO,MPA,JD,LPT
D ETRADITIONALISATION--In his
classic 1999 text, Runaway World,
Anthony Giddens argues that one
consequence of globalization is
detraditionalisation – where people
question their traditional beliefs
about religion, marriage, and
gender roles and so on.
CULTURAL GLOBALIZATION
BY: CHELDY SYGACO ELUMBA-PABLEO,MPA,JD,LPT
ECONOMY
I. What is Global Economy?
BY: CHELDY SYGACO ELUMBA-PABLEO,MPA,JD,LPT
In parallel, colonialism,
with its inherent
constraints on economic
development and its
built-in asymmetries,
collapsed.
Changing Structure of the Global Economy
As formal barriers to
trade and capital
flows of declined,
number a
other
combined trends to
growth andaccelerate
structural changes
the
in the developing economies.
Changing Structure of the Global Economy
BY: CHELDY SYGACO ELUMBA-PABLEO,MPA,JD,LPT
THEY INCLUDED:
1. advances in transportation
and communications technology
2. management innovation in
multinational companies
3. a process of about doing
business
learning in multiple
and
environments diverse
4. and the integration of
multinational supply chains.
Changing Structure of the Global Economy
BY: CHELDY SYGACO ELUMBA-PABLEO,MPA,JD,LPT
DO CHANGING STRUCTURE
OF THE GLOBAL
ECONOMY AFFECT THE
PHILIPPINES?
BY: CHELDY SYGACO ELUMBA-PABLEO,MPA,JD,LPT
What kind of economy is the Philippines?
BY: CHELDY SYGACO ELUMBA-PABLEO,MPA,JD,LPT
MARKET INTEGRATION:
MICROECONOMICS BY: CHELDY SYGACO ELUMBA-PABLEO,MPA,JD,LPT
“MICROECONOMICS OF GLOBALIZATION”
refers also to the myriad ways in which
economic actors also may become
inserted into the global economy
indirectly, through their relations with
other economic agents within local,
regional, and national markets.
MARKET INTEGRATION:
MICROECONOMICS BY: CHELDY SYGACO ELUMBA-PABLEO,MPA,JD,LPT
supply
microeconomics
Prices BY: CHELDY SYGACO ELUMBA-PABLEO,MPA,JD,LPT
Elasticit y
B Y: CHELDY SYGACO ELUMBA-
CompetitiveAdvantage
advantage is the ability of certain
firms to outcompete all competition in a
particular area.
3 Tips to Determine Your Competitive
Advantage
1. Price
2. Product
3. Customer experience
For EXAMPLE, a sporting goods company with
superior brand recognition and a positive brand
image that can charge premium prices and still
enjoy high demand for its products.
microeconomics
Consumer Choice BY: CHELDY SYGACO ELUMBA-PABLEO,MPA,JD,LPT
1. Lower cost
2. Higher efficiency
3. Increased differentiation
4. Increased market power
5. Reduced competition
6. Economics of scale
7. Economic of scopes
8. International trade
DISADVANTAGE OF HORIZONTAL
INTEFRATIO
BY: CHELDY SYGACO ELUMBA-PABLEO,MPA,JD,LPT
1. Destroyed value
2. Legal repercussions
3. Reduced flexibility
3 basic kinds of market integration VIRTICAL
INTEGRATIO BY: CHELDY SYGACO ELUMBA-PABLEO,MPA,JD,LPT
N
Occurs when a firm performs more than one
activity in the sequence of the market process.
Linking together of 2 or more functions in the
marketing process within a single firm or under
a single ownership.
Makes possible to exercise control over both
quality and quantity of the product from the
beginning of the production process until the
products is ready for the consumer.
Reduces the number of middle men in the
marketing channel.
EXAMPLE OF VERTICAL INTEGRATION
diagram BY: CHELDY SYGACO ELUMBA-PABLEO,MPA,JD,LPT
End product--customer
Raw material
EXAMPLE OF VERTICAL INTEGRATION
BY: CHELDY SYGACO ELUMBA-PABLEO,MPA,JD,LPT
I. FORWARD INTEGRATION
a firm assumes another
function of marketing which is
closer to the consumption
function.
EXAMPLE: Wholesaler
assuming the function of
retailing.
EXAMPLE OF VERTICAL INTEGRATION
diagram
BY: CHELDY SYGACO ELUMBA-PABLEO,MPA,JD,LPT
VIRTICAL INTEGRATION
BY: CHELDY SYGACO ELUMBA-PABLEO,MPA,JD,LPT
CHELDHAY
E