Professional Documents
Culture Documents
WHAT IS ILLUSTRATING?
Motivation/Goals
How is the actor currently acting and why?
Is the actors motivation rational or irrational?
How much is the actor willing to sacrifice to continue behaving in a way that they are currently behaving?
Group A: Everybody whose first names start with letters A-K Group B: Everybody whose first names start with letters L-Z
ACTOR CHANGE/SITUATION REACTION ACTOR CHANGE/SITUATION REACTION
an influencer gets means comments online the influencer does not an influencer gets means comments online the influencer feels really
care bad about the comments
a smoker state introduces a very high the smoker stops smoking a smoker state introduces a very high tax the smoker continues to
tax on cigarettes (cigarettes on cigarettes (cigarettes smoke
become very expensive) become very expensive)
an apolitical sees violent protests the apolitical does not an apolitical sees violent protests the apolitical starts
person support the protests person supporting the protests
a company state introduces new eco- the company does
a company state introduces new eco- the company makes friendly policies everything to escape making
friendly policies changes to become more changes to become eco-
eco-friendly friendly
a person with watches a movie that the person with depression
depression describes a life of a becomes less likely to seek
depressed person professional help a person with watches a movie that describes the person with depression
depression a life of a depressed person seeks professional help