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BEHAVIOURAL SCIENCE IN
DENTISTRY
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CONTENTS
• Introduction
• Definitions
• Scope and use of behavioural science in dental
health
• Sociology
• Anthropology
• Culture and its effects on oral health
• Myths in dentistry
• References
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INTRODUCTION
• Social environment:
– Influences health of individual and the community
– Includes
• Cultural values
• Customs
• Habits
• Beliefs
• Attitudes
• Morals
• Religion
• Education
• Income
• Occupation
• Standard of living
• Community life
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• Social and political organization Page 4
INTRODUCTION
• Social sciences - applied to those disciplines which
are committed to scientific explanation of human
behaviour.
Social
sciences
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• The term behavioral sciences encompass all the
disciplines that explore the activities of and
interactions among organisms in the natural world.
• Systematic analysis and investigation of human and
animal behavior through controlled and naturalistic
experimental observations and rigorous formulations.
Behavioural
sciences
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• In contrast, social sciences- framework to study the
processes of a social system through impacts of social
organization on structural adjustment of the
individual and of groups.
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DEFINITIONS
• BEHAVIOURAL SCIENCE: is the science of the
study of human behaviour at the level of their own self,
other individuals, family and community members,
and the resulting reactions on the health programme.
• SOCIOLOGY: Sociology deals with the study of
human relationships and of human behaviour for a
better understanding of the pattern of human life.
• SOCIAL PSYCHOLOGY: it is concerned with the
psychology of individuals living in a human society or
groups.
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• SOCIAL ANTHROPOLOGY: is the study of the
physical, social and cultural history of man. The study
of the development and various types of social life is
called social anthropology.
• DENTAL ANTHROPOLOGY : is the study of teeth
as recorded in casts of living mouths or as seen in the
skulls of archaeological and fossil collections.
• BEHAVIOURAL SCIENCE IN DENTISTRY: may
be defined as the study to understand or explain the
behaviour of people in relation to oral health.
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SOCIOLOGY
• It is concerned with the effects on the individual of
the ways in which other individuals think and act.
Definitions
1. Perrin: Sociology is the scientific study of human
societies and of human behavior in social settings.
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Society
• When group of people settle down and organize themselves, they form
a society.
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Culture
• It is defined as “learned behaviour which has been
socially acquired”.
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Standard of Living
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• The standard of living in a country depends upon the
level of national income, the total amount of goods
and services a country is able to produce, the size of
the population, the level of education, general price
level and the distribution of national income
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• The extent of differences in the level of living can be
known through the comparison of per captia income
on which the standard of living of a people primarily
depends.
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Social organisation:
• Different groups are needed for the different purposes;
these groups comprise social organization.
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• Each caste is governed by certain rules and sanctions
relating to endogamy, food taboos, ritual purity, etc.
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C. Temporary social groups:
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The mob: the mob is essentially a crowd, but has a
leader who forces the members into action.
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• This is also a crowd with a leader. Here the members
of the group have to follow the order of the leader
without question, e.g., the tourist group under a
guide.
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D. Permanent spatial groups
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• The village: the village is a small collection of people
permanently settled down in a locality with their
homes and cultural equipments.
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• The state: the state is an ecological social group
based on territory. It is more established and
formalised. it is heterogeneous in nature. The Indian
union is a large state.
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• There is no society which lacks government.
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The various types of government in different countries
of the modern world are as follow:
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3 Monarchy: the head of the state is a monarch as
found in UK, and Nepal.
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The Family:
• The family is a primary unit in all societies.
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• As a social unit- share a common physical and social
environment.
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To avoid confusion, social scientists have used the
term:
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Types of families:
• Nuclear family
• Joint family
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1. Nuclear family:
• Universal in all human societies.
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• Absence- parents, grandparents, uncles, aunts and near
relatives places a greater burden on the nuclear family
in terms of responsibilities for child rearing.
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2. Joint family:
• Common in India, Africa, and some Asian countries.
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Main characteristics:
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• 3. All the authority is vested in the senior male
member of the family. He is the most dominant
member and controls the internal and external
affairs of the family.
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• 4. The familial relations enjoy primacy over marital
relations. Early and arranged marriage is advocated
to ward off any threat from marital relationship.
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3. Three generation family
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• It occurs- young couples are unable to find separate
housing accommodation and continue to live with
their parents and have their own children.
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Functions:
RESIDENCE:
• One of the major social functions of the family is to
provide a clean and decent home to its members.
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• There are two types of residence – patrilocal and
matrilocal.
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Divison of labour:
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Reproduction and bringing up of children:
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Socialization:
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Economic functions:
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Social care: the family provides social care by
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• Regulating marital activities of its members.
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SCOPE AND USE OF BEHAVIOURAL
SCIENCE IN DENTAL HEALTH
• Identification of positive and negative behaviour of
patients toward dental health advice.
• Understanding the mechanism, causes and results of
specific behaviour patterns in order to promote
healthy dental practices.
• Planning for short term and long term behavioural
changes among patients, which will result in better
preventive, promotive, curative and even
rehabilitative dental care.
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• Use of specific behavioural change methods while
communicating and counselling patients.
• Devising coping techniques in dental health care
practice, where the patient behaviour cannot be
changed due to deep rooted social and cultural beliefs
etc.
• Understanding and managing individual behavioural
patterns of health team members, in order to promote
harmony in work which will lead to the successful
achievement of common goal.
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SOCIAL SCIENCE IN DENTAL
PUBLIC HEALTH
• Social scientists have been called in aid in adapting
new health programs to existing cultural patterns.
• Public health workers face difficulties in program
planning.
• A representative- district health service, attempting to
reduce the incidence of malaria and tuberculosis in
rural Peru by -people to boil their drinking water,
found her efforts frustrated by a long-standing
tradition that only sick people drank boiled water.
• To advertise oneself as sick, not well. Long and
patient education was needed to overcome this
cultural barrier. Powerpoint Templates Page 54
• A story -Dr. John Cassel, an American physician
stationed at the time among the Zulus of South Africa.
• He was called in one day to see an old Zulu man who
was severely ill.
• Dr. Cassel diagnosed the case as one of tuberculosis
accompanied by cavity formation in one lung and with
a poor prognosis.
• He advised the man’s family to come to the clinic for
drugs.
• This they did not do, but called instead a woman witch
doctor, who declared that the man was bewitched by
his only son and the son’s new bride, who both lived
with him in his home
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• The witch doctor advised sending the young couple
away from the home and taking steps to disinherit the
son.
• The old man followed this advice and soon improved
in health, to surprise of Dr. Cassel, who saw him a
month later.
• Dr. Cassel investigated the situation and found that
the son had become a never-do-well, squandering
both his father’s and his older sister’s money, and
insisting by Zulu custom that the sister should have
no status in the house.
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• This situation had lead to tensions, arguments and
eventually blows.
• The witch doctor had released the old man from all
this so that he could recover.
• In retrospect, Dr. Cassel remarked, ‘when I was called
in to diagnose the case, my total diagnosis consisted
of a hole in the lung and I missed all the
psychological and cultural factors.
• The witch doctor, on the other hand, had diagnosed
the whole set-up, and missed only the hole in the
lung. Of the two, I should imagine that her diagnosis
was more complete than mine.
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An example of social science in connection with
dental public health planning:
• Jong, conducting the dental phase of Project Head
Start for the city of Boston in 1967, sought
information about the attitudes and habits of the Head
Start families in order to plan suitable referral-to-care
facilities for children found in the dental- screening
program to have dental needs.
• An interview schedule was designed with the aid of a
psychologist.
• A team of interviewers – eight dental hygienists and
three senior dental students were then given a 3-day
orientation in the use of theTemplates
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•
• The interview schedule comprised data under two
main headings: social and demographic measures,
and dental care variable.
• In the former category were questions on residence,
number of children in family, welfare recipient status,
occupation of the head of the house, education status,
annual family income, and race.
• The findings of this survey made it clear that while
half of the respondents reported a dental visit during
the past 12 months, the family approach to dental
care has been of the crisis variety, with little attention
to preventive services.
• The population was by no means homogenous in
status or outlook Powerpoint Templates Page 59
• It appeared that the supply of dentists was not major
factor in utilization of dental services, and that
income, education, and residential stability played
important roles.
• Almost one-half of the families identified dental
clinics as their regular source of family dental care.
• It was found-considerable amount of respondents left
their own community to obtain dental care and these
patterns of travel were recorded.
• For the families that were interviewed, the
interviewer contributed largely to a proper
orientation, accounting for a good showing of
completed dental care cases in the subsequent
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• General findings were also made, for instance, that
because the disadvantaged population of the city
depended heavily on the clinic facilities, it was of the
utmost importance that these clinics offer a full range
of preventive services, including prophylaxis, topical
fluoride treatment, early diagnosis, and frequent
recall.
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Affordability of dental health services
• In order to determine if the community can pay
directly or indirectly for the health care services,
there is a need to measure the socioeconomic status to
which the particular community belongs.
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Socio-economic status scale
• Assessment of socioeconomic status (SES) is an
important aspect in community based studies.
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Several methods or scales have been proposed for
classifying different populations by socioeconomic
status:
• Rahudkar scale 1960
• Udai Parikh scale 1964
• Jalota Scale 1970
• Kulshrestha scale 1972
• Kuppuswamy scale 1976
• Shrivastava scale 1978
• Bharadwaj scale 2001
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• However, social transformation and fast growing
economy have rendered these scales ineffective in
measuring the SES over the years.
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Socio-economic status scale (urban)
by b. Kuppuswamy (1962)
• Was developed for only those subjects who reside in
urban areas
• This scale contains Manual two information blanks
(one for the person-concerned and second for the
father or guardian) and Score card
• The social stratification is based on three main
variables:
Education,
Occupation and
Income
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Kuppuswamy’s Socioeconomic Status
Scale
A Education Score
1 Profession or Honours 7
2 Graduate or post graduate 6
3 Intermediate or post high school 5
diploma
4 High school certificate 4
5 Middle school certificate 3
6 Primary school certificate 2
7 Illiterate 1
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B OCCUPATION SCORE
1 Profession 10
2 Semi-Profession 6
3 Clerical, Shop-owner, Farmer 5
4 Skilled worker 4
5 Semi-skilled worker 3
6 Unskilled worker 2
7 Unemployed 1
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C Family income per Score Modified for
month(in rs)- original 2007
1962
1 =2000 12 =19575
2 1000-1999 10 9788-19574
3 750-999 6 7323-9787
4 500-749 4 4894-7322
5 300-499 3 2936-4893
6 101-299 2 980-2935
7 =100 1
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=979
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Total Score Socioeconomic class
26-29 Upper (I)
16-25 Upper Middle (II)
11-15 Middle Lower middle (III)
5-10 Lower Upper lower (I V)
<5 Lower (V)
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Socio-economic status scale (rural)
by udai pareek and g. Trivedi (1964)
• Attempts to examine the socio.-economic status for
the rural or mixed population only.
• This scale has nine factors which assess the socio-
economic status of the individual:
Caste;
Occupation;
Education;
Social participation;
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Land;
House;
Farm powers;
Material possession and
Family
• This scale does not emphasize the economic aspect
and can only be used for rural subjects.
• The reliability of the scale was found to be very
high(r = 0.93).
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Total score Social class
Above 43 Upper Class (I)
33-42 Upper Middle Class (II)
24-32 Middle Class (III)
13-23 Lower Middle Class (IV)
Below 13 Lower Class (V)
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Accessibility to dental health care services
• Dental health care services are not easily available in
villages.
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• This is called accessibility and it can be improved if
the services are extended in the form of community-
based peripheral dental health services.
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Attitude toward teeth and dental care
The upper middle class:
• Professional business executive group, well
educated, living in preferred areas in well
maintained usually spacious.
• Seek expert advice, follow them religiously
• Interested in preventive dentistry
• Dentist- professional who not only repairs teeth
and stops pain but also prevents decay and loss of
teeth and makes person’s teeth more attractive and
useful.
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The lower middle class:
• Owners of small businesses, minor executives,
teachers, salesmen and white collar workers.
• Highly moralistic group, usually high school
education
• Most compulsive in their dental care attitudes and
practices
• Dentist- authority, not always friendly but who
fixes the teeth.
• Also as the one who gives directions as to how
teeth should be cared for and is useful for
preventive dentistry.
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The upper lower class:
• The group which needs to become the objective of
major educational efforts regarding dental care
and this is primarily because they are the most
accessible to these attempts and offer the best
possibilities of behavioral and attitudinal changes.
• Skilled, semiskilled blue collar workers
• Limited education and live in modest
neighborhoods
• Law abiding, hard working, respectable.
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• Acquire artificial dentures at an early age
• Often happier receiving their care from a clinic
rather than an individual practitioner.
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Trithart 1968 summarized attitudes of underprivileged
people toward health care:
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• Coming in crowds: disadvantaged people do not like
to be outnumbered by the people providing
treatment. For this reason they tend to come in
crowds, with family and friends.
• The last ditch effort: the disadvantaged people often
turn to medical or dental treatment by health
professionals as last resort after all individual efforts
have failed.
• If it hurts, you are a quack: this group has the general
feeling that medical and dental treatment should be
painless and if it hurts, the practitioner does not know
what he is doing.
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• Unclean or dirty feeling: the aseptic cleanliness of a
dental office may convey the feeling of personal
uncleanliness. This feeling can be reinforced by the
dentist washing his hands after treatment.
• The clinic was built there, not here: since many health
facilities such as hospitals and out-patient clinics are
located at inconvenient places for the underprivileged,
many of them tend to think and say, if you really
cared about me you would have built the hospital or
clinic here instead of there.
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• Cold professional attitudes: many disadvantaged
people complain about cold, impersonal objective
attitude and conduct of health professionals. They
value empathy as well as professional competence as
essential characteristic of the practitioner.
• Difference in pain threshold: there may be a wider
variation in the pain threshold of the disadvantaged
than in the population in general. The pain threshold
for those in poor health may also be low.
• Complication of the unknown: fear of the unknown,
a natural human tendency is accentuated with the
underprivileged people, since there are so many
things unknown to them.
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• The pills don’t work: there is a tendency to expect
immediate results from the administration of any
drug.
• Appointments are not important: appointments of
any kind have never been an integral part of the lives
of the underprivileged.
• Teeth lost anyhow: there is a feeling that despite
competent and conscientious personal and
professional care, the ultimate loss of teeth is one of
the natural vicissitudes of life.
• Traditions: impoverished families and
neighborhoods have strong deep seated tradition.
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ANTHROPOLOGY
• Anthropology deals with the scientific study of the
origin and behaviour of man, including the
development of societies and cultures.
• It is holistic in two sense: it is concerned with all
humans at all times, and with all dimensions of
humanity.
• A primary trait that traditionally distinguished
anthropology from other humanistic disciplines is an
emphasis on cross cultural comparisons.
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Components:
• Physical anthropology deals with human physical
growth and various anthropometric parameters.
• Social anthropology deals with social lifestyles,
characteristics of society formations, and components
of society.
• Cultural anthropology deals with various types of
cultures, beliefs, and traditional behaviour.
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Scope of anthropology:
• In terms of physical anthropology, the dimension of
facial structure varies with racial features. This would
be important from an applied orthodontic point of
view.
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• Community dentistry must take these factors into
consideration and go beyond mere dental hygiene
education.
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• Cultural anthropology would be a major challenge
for any form of change in habits and customs,
especially in rural areas and traditional families.
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CULTURE AND ITS EFFECTS ON
ORAL HEALTH
• Since time immemorial the teeth, the mouth and the
face have held a seemingly intrinsic fascination for
mankind.
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• Knowledge of these practices is important for the
valuable insights they provide into the cultural beliefs
and traditions- which directly give rise to pathology
of the teeth and orofacial tissues.
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A. Habits
• Teeth reveal a wide variety of activities unrelated to
eating that result in unusual and often distinctive
patterns that are task-specific.
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• Clay-stemmed pipes leave a distinctive imprint on
the teeth. When the teeth are in occlusion, a distinctive
opening appears on one side, or both sides-depending
upon the habits of the smoker.
Opening due to clay pipe stem
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• Sixteenth century teeth from Europe occasionally
show a notable loss of enamel accompanied by
scratch marks as a result of metal toothpick usage-
which was popular at that time.
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• The classic example of 'extramasticatory wear' is the
pattern of occlusal surface grooves seen on the
surfaces of permanent mandibular incisors and canines
of Great Basin Indians of Nevada.
Occlusal grooves from tooth use in preparation of cordage from plant
stems
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• The chipping of posterior teeth has been documented
in Aleuts, Eskimos and Indians. It seems associated
with the biting of very hard objects.
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C. Tooth Wear and Function
• The process of tooth wear is well understood. Wear of
teeth reflects their use in life, and the degree of wear
is used by anthropology to estimate the age of an
individual at death.
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• The severity of wear is highly influenced by the
consistency and texture of food and by how it is
processed.
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• In the Medieval period of Japan, members of the elite
Shogun class had virtually no occlusal wear
suggestive of a soft diet, unlike lower class persons.
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• In contemporary society, excessive tooth wear is
often found among individuals exposed to mineral,
metal, or vegetable dust.
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• Scratch marks have been seen on the labial surfaces
of anterior teeth of some adult Neandertal specimens.
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REFERENCES
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• www.google.com
• www.googleimages.com
• http://en.wikipedia.org/wiki/Behavioural_sciences
• www.uic.edu/.../6_1TheCulturalModificationOfTeeth
.htm
• Jerome s. Handler. Determining African Birth from
Skeletal Remains: A Note on Tooth Mutilation.
Historical Archaeologv, 1994, 28(3):13-19.
• N. Kumar, C. Shekhar, P. Kumar and A.S. Kundu.
Kuppuswamy's Socioeconomic Status Scale-Updating
for 2007. Indian Journal of Pediatrics 2007; 74
(12):1131-1132.
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THANK YOU……
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