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  • Marketing Pepsi-Lipton

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    Devanshu Kshatri
    9 views5 pages
    This document discusses advertising options for Pepsi-Lipton Brisk between television and digital paths. Television has higher viewership but is more expensive, while digital advertising has lower costs and targeted benefits. The document also mentions ad concepts suggested by the agency Mekanism and proposes a solution.

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    This document discusses advertising options for Pepsi-Lipton Brisk between television and digital paths. Television has higher viewership but is more expensive, while digital advertising has lower costs and targeted benefits. The document also mentions ad concepts suggested by the agency Mekanism and proposes a solution.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    9 views5 pages

    Marketing Pepsi-Lipton

    Uploaded by

    Devanshu Kshatri
    This document discusses advertising options for Pepsi-Lipton Brisk between television and digital paths. Television has higher viewership but is more expensive, while digital advertising has lower costs and targeted benefits. The document also mentions ad concepts suggested by the agency Mekanism and proposes a solution.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 5

    Pepsi - Lipton Brisk

    GROUP 6
    Rishikesh Dwarakanath G005
    Kunam Shreya Reddy G007
    Deivina Sati G012
    Devanshu Kshatri G019
    Anurag Dutta G020
    Rishi Chandra G024
    Anugrah Hiwale G035
    Introduction
    Advertising Paths Available

    Television VS Digital

    Viewership

    Cost

    Benefits
    Ad Concepts suggested by Mekanism
    Our Solution

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