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Volume loss within SGM 1+ is happening in MAT period, as buyers are continuing to SGM3+
followed by a decrease in purchase levels.
SGM 1+ Static Gain and Loss | Quarterly P12 2023 vs PP SGM 1+ Static Gain and Loss | MAT P12 2023 vs LY
Source of Switching (Brands) | Quarterly P12 2023 vs LY Source of Switching (Brands) | MAT P12 2023 vs LY
1
SGM 3+
SGM 3+ is losing volume both in quarterly and MAT period, mostly due to a decrease in purchase
and lost buyers