AI in Digital Marketing

Group-8
 Group Members

Jiya Tamrakar
Rashmi Neupane
Aarjana Pathak
Salina Thapa
Shehina Maharjan
Deepshikha Adhikari
 What is AI

Applications that
perform complex tasks
that once required
human input.
 How AI Technology Can Help Organizations
AI can adds value to your
Replicate—and then
business by
exceed—the way humans
● Providing a more
perceive and react to the comprehensive
world. understanding of the
abundance of data
It’s fast becoming the available
cornerstone of ● Relying on predictions
innovation. to automate excessively
complex or mundane
tasks
 AI in the Enterprise
AI can also make sense of data Predict how much certain
04
on a scale that no human ever customers will spend over the
could, can return substantial course of their relationship
business benefits. with a business
01 03

Using image recognition

Optimizing pricing based
to analyze X-ray images
on customer behavior and 02 for signs of cancer
preferences
Why Use AI in a Marketing Strategy?
As digital marketers, it can sometimes feel like our list of tasks is ever-
growing. There’s always a new medium to deliver content or a new
social media platform to trend on.

AI has the ability to automate so many of a marketer’s repetitive tasks.

From scheduling meetings and appointments to reporting on
campaign metrics to optimizing the placement and timing of
advertising campaigns. With the right set of tools, AI can do all of that
for your business, and more.
AI Analytics Tool

● Analytics AI tools in digital marketing leverage artificial

intelligence and machine learning algorithms to analyze and
interpret vast amounts of data.
● These tools provide valuable insights and help marketers make
data-driven decisions to optimize their marketing strategies
● AI analytical Tool:
1. Google Analytics
2. Adobe Analytics
3. IBM watson Analytics
4. Salesforce einstein Analytics
5. Mixpanel
6. Tableau
7. SEMrush
 ● Analytics AI tools can process and
analyze this data at scale, providing
Data Processing and
01 analysis
marketers with valuable insights that
would be challenging to derive
manually.

● Analytics tools can uncover patterns,

trends, and correlations within the data,
02 Actionable Insights helping marketers understand customer
behavior, preferences, and purchase
patterns.

● AI-powered analytics tools offer real-

Real time monitoring
03 and Tracking
time monitoring and tracking
capabilities.

● Segment customers based on various

04 Customer
Segmentation And
criteria such as demographics,
behavior, preferences, and purchase
Personalization history.
 ● Predictive analytics helps
marketers forecast demand,
05 Predictive Analysis anticipate trends, identify
opportunities, and optimize
marketing strategies.
● They can track key performance
Campaign metrics, conduct A/B testing,
06 Optimization and analyze conversion funnels, and
optimize marketing efforts based on
ROI measurement
data-driven insights.

● In today's competitive digital

Competitive landscape, leveraging analytics AI
07 Advantage tools gives marketers a
competitive advantage.
 Chatbots

●
A chatbot is a computer program that uses artificial
intelligence(AI) and natural language processing (NLP) to
simulate human conversation.
● Companies can employ marketing chatbots on their
website, Facebook Messenger, and other messaging
platforms, like WhatsApp and Telegram.
● As AI-driven conversational agents, chatbots offer
businesses numerous advantages and can significantly
enhance various aspects of digital marketing strategies.
 Importance of Chatbots in Digital Marketing
24/7 availability
● Provides instant customer
support
● Answer FAQs, provide
product information
01
Social media engagement
● Handling interactions with
social media followers and
respond to inquiries.
Lead Qualification
04
● Engage website visitors in interactive
conversations, collecting lead
information
03
Boosting engagement and sales
● Providing personalized and
interactive experiences to
consumers
02 ● Offering personalized product
recommendations, content and
pronotions
Chatbot marketing: Examples
Chatbot marketing: Examples
SEO
● Search engine optimization (SEO) is a critical component of your digital marketing
strategy.
● It can help more members of your target audience discover your business online, so
you can expand your reach and increase your revenue.
● SEO in digital marketing is a strategy that focuses on your website’s presence in
search results on search engines like Google.
● AI SEO tools: MarketMuse, SEMrush, Ahrefs, Serpstat, Cognitive SEO, BrighEdge,
RankScience
SEMRUSH
 Importance of SEO in Digital Marketing
1. Efficiency and Automation:
● This includes keyword research,
content optimization, and
performance analysis.
● AI-powered SEO tools can handle
large datasets and execute complex
algorithms quickly, saving valuable
time and resources.
2. Link Building and Outreach:
● AI tools can identify potential link-building
opportunities
● Help with outreach efforts, streamlining the
process of acquiring high-quality backlinks to
improve a website's authority and ranking
3. Predictive Analytics:
● AI can forecast trends and user
behavior based on historical data,
enabling marketers to anticipate
shifts in the market
● Proactively adjust their strategies
to stay ahead of the competition.
4. Algorithm Changes and Updates:
● Search engine algorithms are constantly
evolving.
● AI tools can adapt quickly to algorithm
changes and help marketers adjust their
strategies accordingly, ensuring
continued visibility and traffic.
 Social Media Analytics

● social media analysis is an

essential component of digital
marketing that empowers
marketers with data-driven
insights
● Gather data from various
social media platforms
(Facebook, Twitter,
Instagram) during the
campaign period.
● Collect metrics such as post
reach, engagement (likes,
comments, shares), click-
through rates, and hashtag
performance.

AUDIENCE INSIGHT
● Understand audience demographics,
interests, behaviors, and preferences.
● Create targeted marketing campaigns for
better engagement and conversions.
Content Optimization:
● Analyze social media metrics (likes,
shares, comments) to identify top-
performing content.
● Optimize content strategy for higher
brand visibility and reach.
Social Media Analytics
For Digital Marketing
Crisis Management:
05
● Detect potential crises or negative
trends early.
● Respond quickly and mitigate
01 04 damage.
Social Listening:
● Identify emerging trends and
customer pain points.
● Adapt marketing strategies to
changing customer needs.
02 03
Competitor Benchmarking:
● Monitor competitors' social media activities and
performance.
● Identify opportunities to stay ahead in the competitive
 09
Brand Sentiment Analysis:
Influencer Marketing:
● Monitor brand sentiment on
● Identify influential individuals social media.
and social media influencers in a ● Manage brand perception
niche. and respond to customer
● Collaborate to extend brand 06 08
feedback.
reach and credibility..

Campaign Evaluation:
Real-Time Feedback:
● Measure campaign effectiveness
through real-time data and KPI 07 ● Engage with customers
tracking. promptly by leveraging real-
● Fine-tune campaigns for better time feedback.
results. ● Build a positive brand image
and customer trust.
Apps used for Social media Analytics
 CONCLUSION

Enhanced targeting and

Transformative role of AI: optimization:
Data driven insights and 05
Optimized ad targeting and content
automation for better decision
delivery leading to improved ROI.
making and resource allocation.
01 04
Increased efficiency and
productivity:
Personalization and customer
experience: AI automation has saved time and
resources, allowing more focus on
Improved customer experiences 02 03 strategic and marketing aspects.
leading to higher conversion rates
and satisfaction. Ongoing evolution:

AI in digital marketing is a dynamic field, and continuous advancement

will lead to even more innovative applications and opportunities.
 Various AI tools

Dall-E : pitch image Quillbot: paraphrasing

Reply to AI: for email

Beautiful AI: presentation tool
Grammarly
Design.AI: creative content design

Photoroom MURE. AI: text speech generator

Surfer SEO Mid Journey: AI generated image

Synthesia AI : video generator

Chatfuel: chatbots
 Various AI tools (marketing tools)

Google Analytics VISME: Ppt, Infographics, Design & Video

Google Ads SEMRUSH: Market research, SEO

Marketo: email
Canva Business
Clearbot: lead creation, data enrichment
Trello: Project management
Loomly: planning, organizing
Slack: Communication platform
Clearscope: content creation tools
AHREFS: SEO optimization &
backlink analysis Unbounce: landing page creation

Typeform: landing page Rival IQ: Social Media Analysis

 PROS
● Data Analysis and Insights
● Personalization
● Efficiency and Automation
● Improved customer support
● Ad Targeting and Optimization
● Predictive Analytics
● Competitive Advantage
CONS
● Cost
● Data Privacy Concerns
● Lack of human touch
● Dependency on Data Quality
● Algorithm Bias
● Limited Creativity
● Complexity and Learning Curve
Thank you