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    Pepsi is a well-known brand in the US but less known in Europe compared to Coca-Cola. The authors chose Pepsi because it has room for growth in Europe. Pepsi dates back to 1890 when it was created in North Carolina. Pepsi expanded to Europe through acquisitions starting in Spain in the 1960s. Pepsi launched diet and caffeine-free versions in Europe in the 1980s. Pepsi has numerous brands beyond its cola such as Lays, Gatorade, and 7Up. The authors propose strategies like partnering with celebrities or releasing a new energy drink to better promote Pepsi in Europe.

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    Pepsi is a well-known brand in the US but less known in Europe compared to Coca-Cola. The authors chose Pepsi because it has room for growth in Europe. Pepsi dates back to 1890 when it was created in North Carolina. Pepsi expanded to Europe through acquisitions starting in Spain in the 1960s. Pepsi launched diet and caffeine-free versions in Europe in the 1980s. Pepsi has numerous brands beyond its cola such as Lays, Gatorade, and 7Up. The authors propose strategies like partnering with celebrities or releasing a new energy drink to better promote Pepsi in Europe.

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    7 views13 pages

    Company Development

    Uploaded by

    marc.rot27
    Pepsi is a well-known brand in the US but less known in Europe compared to Coca-Cola. The authors chose Pepsi because it has room for growth in Europe. Pepsi dates back to 1890 when it was created in North Carolina. Pepsi expanded to Europe through acquisitions starting in Spain in the 1960s. Pepsi launched diet and caffeine-free versions in Europe in the 1980s. Pepsi has numerous brands beyond its cola such as Lays, Gatorade, and 7Up. The authors propose strategies like partnering with celebrities or releasing a new energy drink to better promote Pepsi in Europe.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 13

    COMPANY DEVELOPMENT

    Daniel Lameiro, Izan Fernandez & Marc Rot


    PEPSI
    Pepsi is a very well-known company, especially in the United States and not
    as much in Europe as Coca Cola.

    We have chosen this company because we believe that being such a well-
    known brand, it should become even more well-known on the European
    continent since it still has a lot of room to grow.
    COMPANY’S ORIGINS
    COMPANY’S ORIGINS
    PepsiCo Beverages North America roots date back to 1890, when Caleb
    Bradham, an entrepreneur from New Bern, North Carolina, created
    Pepsi-Cola and began offering it to his customers.
    PepsiCo's Expansion
    PepsiCo Inc., founded in 1965 in the United States, entered the
    snack market in Spain with the acquisition of Matutano & Pet Milk
    S.A., and its production center in Burgos. This is the first factory
    that PepsiCo acquires in Europe.
    PepsiCo's Expansion
    Pepsi in 1982, after its great success in the United States with
    Pepsi-Light, launched it in Spain, thus expanding the market
    throughout Europe and a year later in 1983, Pepsi Cola went on
    sale without caffeine.
    PepsiCo's Expansion
    PepsiCo Inc. in 1999 spins off its bottlers creating “The Pepsi MAX Flavor Challenge” is being held,
    PepsiCo Bottling Group, Inc. (PBG) and a surprising campaign calling on consumers to
    PepsiAmericas, Inc. (PAS). In both, PepsiCo Inc. participate in the nationwide blind taste test
    maintains a 40% stake. The beverage business in between Pepsi MAX and Cola-Cola Zero Sugar.
    56% of consumers chose Pepsi MAX.
    Spain remains in the hands of PBG.
    OTHER CURIOSITIES
    The name Pepsi comes precisely from the disease that
    motivated Caleb D. Bradham to create a medication against
    this ailment: dyspepsia.

    In 2019 PepsiCo launches the entire Pepsi range


    on the market in 100% recycled plastic bottles, a
    pioneering initiative in the soft drinks sector in
    Spain.
    Not only is Pepsi…
    Pepsi has countless brands, even more than its direct competition CocaCola, reference
    brands such as Lays, Alvalle, Doritos…

    As for drinks, they not only have Pepsi, but they also run 7up, Lipton, Gatorade, Rockstar…
    Not only is Pepsi…
    Due to the number of products that Coca Cola carries, it is better known since Coca Cola
    has expanded better than Pepsi throughout Europe.

    PepsiCo Coca Cola Co.


    FUTURE PLANNING IF I WERE
    CEO OF THE COMPANY

    If we were PEPSICO’s CEO we would contact famous or influential people to promote our
    products, or even release a new energy drink to make it any sports team’s main drink, so fans
    see the ads and from that they get interested because they see their idols, and they buy our
    products because it’s their idol’s, obviously this strategy doesn’t always work. Or another
    strategy would be to implement the selling of our products in any supermarket around the
    world. Both strategies improve our brand’s fame and make us better known around the planet.
    thanks for your attention!

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