INVESTIGATION INTO POINT OF SALE

(POS) AWARENESS AND PRACTICES

AMONG MILLENNIALS

MC YOR Q. LABIAL

ANN JELIE D. DALDE

ELY LORDI O. ADARO

JOHN CARLO J. MALATE

RYANN KHEN N. SOLETA

JOHN WESLEY S. SINGCOL

KIETH LORENZ E. BUCAD

INTRODUCTION 2

This study explores millennials' interaction with Point of Sale (POS) systems, recognizing the pivotal role these
systems play at the intersection of technology and business in the dynamic realm of consumer behavior. With roots tracing
back to James Ritty's late 1800s invention, the study focuses on millennials, born between the early 1980s and mid-1990s,
who navigate POS devices with a unique technological adeptness shaped by and shaping breakthroughs. Against the
backdrop of a rapidly advancing digital era emphasizing seamless transactions and superior customer experiences, the
research addresses a literature gap, highlighting technology's integral role in the consumer experience. By examining
millennials' awareness, usage patterns, and potential challenges with POS systems, the study aims to provide valuable
insights for businesses, guiding strategies, technological innovations, and industry practices. The subsequent sections will
delve into research methodology, literature review, and findings, contributing to a nuanced understanding of how millennials
are influencing POS awareness and practices, offering practical guidance for companies adapting to evolving millennial
expectations.
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SAMPLING DESIGN
The participants for this study's Point of Sale (POS) analysis were systematically chosen through a
comprehensive whole population sampling technique. In this approach, all students in the two specified
sections were included, ensuring a representation of the entire population under consideration. This
method aligns with a purposive sampling strategy, as it intentionally targets the complete population
sharing specific characteristics relevant to the study.

Respondents of the Study

The participants of the study will be Opol Community College students enrolled for the school year 2023-
2024.
Statement of the Problem
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THIS STUDY INVESTIGATES HOW MILLENNIALS THE POINT OF SALE (POS) AWARENESS AND PRACTICE OF
STUDENTS IN OPOL COMMUNITY COLLEGE.
SPECIFICALLY, IT SOUGHT TO ANSWER THE FOLLOWING:
1. WHAT IS THE RESPONDENTS’ DEMOGRAPHIC PROFILE IN TERMS OF:
A) GRADE LEVEL
B) GENDER

2.WHAT IS THE CONSUMERS' LEVEL OF AWARENESS REGARDING:

A) THE CONCEPT AND CURRENT STATE OF POINT OF SALE (POS) SYSTEMS?

B) THE VARIOUS ISSUES AND CHALLENGES ASSOCIATED WITH POS TECHNOLOGY?

3.WHAT ARE CONSUMERS' PRACTICES:

A) IN RECOGNIZING THE NECESSITY TO ADDRESS CHALLENGES IN POS SYSTEMS?

B) IN DEMONSTRATING HIGH LEVELS OF COMMITMENT TOWARDS IMPROVING THEIR INTERACTIONS WITH

POS DEVICES?
RESEARCH INSTRUMENT
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In order to gather the data on the Point of sale (POS) awareness and practices among the college students, the
researchers used a researcher-made survey questionnaire. The instrument was content and construct validated
and undergone a reliability test. A focus group discussion (FGD) guide which contains semi-structured questions
was likewise used.
A 5-point Likert scale will be used to analyze the level of Point of sale (POS) awareness of College Students

Scale Range Descriptive Rating Qualitative Interpretation

5 4.51-5.00 Always Very High
4 3.51-4.50 Often High
3 2.51-3.50 Sometimes Moderate
2 1.51-2.50 Seldom Low
1 1.00-1.50 Never Very Low

To analyze the students’ practices, a 5-point Likert scale will also be used but with different descriptive
rating and qualitative interpretation.

Scale Range Descriptive Rating Qualitative Interpretation

5 4.51-5.00 Highly Aware Very High
4 3.51-4.50 Very Aware High
3 2.51-3.50 Moderately Aware Moderate
2 1.51-2.50 Slightly Aware Low
1 1.00-1.50 Totally Unaware Very Low