The document outlines the development of a fitness app by a team to address problems with existing apps such as lack of personalization, motivation, and data accuracy. It presents results of a user survey that found most users workout 1-2 times a week and are intermediate level. A persona named Rahul is introduced who needs personalized plans, motivational support, and nutritional guidance to maintain exercise habits due to time constraints and lack of nutritional awareness in his busy lifestyle.
The document outlines the development of a fitness app by a team to address problems with existing apps such as lack of personalization, motivation, and data accuracy. It presents results of a user survey that found most users workout 1-2 times a week and are intermediate level. A persona named Rahul is introduced who needs personalized plans, motivational support, and nutritional guidance to maintain exercise habits due to time constraints and lack of nutritional awareness in his busy lifestyle.
The document outlines the development of a fitness app by a team to address problems with existing apps such as lack of personalization, motivation, and data accuracy. It presents results of a user survey that found most users workout 1-2 times a week and are intermediate level. A persona named Rahul is introduced who needs personalized plans, motivational support, and nutritional guidance to maintain exercise habits due to time constraints and lack of nutritional awareness in his busy lifestyle.
2210030075 G.DHRUVA TEJ 2210030077 P.AYUSH KUMAR 2210030117 M.KAUSHIK SINGH PROBLEM STATEMENT Lack of Personalization: Fitness apps often provide generic workout plans, neglecting users' varying needs based on fitness levels, goals, and medical conditions.
Motivation and Accountability:
Users face challenges in maintaining motivation and consistency due to the absence of personalized strategies and accountability mechanisms within fitness apps, resulting in high dropout rates.
Accuracy and Reliability:
Users experience issues with inaccurate data tracking, including calorie counting and exercise measurements, leading to diminished trust and effectiveness of the app. SURVEY REPORT Frequency of Workouts: Daily: 20% 3-4 Times a Week: 20% 1-2 Times a Week: 40% Occasionally (Less than once a week): 20% Fitness Experience Level: Beginner: 10% Intermediate: 40% Advanced: 30% Professional Athlete: 20% Preferred Time of Day for Workouts: Morning : 20% Afternoon : 20% Evening : 20% PERSONA Needs: Pain Points: Personalized Workout Plans: Rahul requires Time Constraints: Rahul struggles to personalized workout plans tailored to his find time for regular exercise due to fitness level, goals, and available time. his demanding work schedule and Motivational Support: He seeks features like social commitments. progress tracking, goal setting, and virtual Monotony: He gets bored easily with rewards to stay motivated and accountable. repetitive workout routines and seeks Nutritional Guidance: Rahul desires variety to keep his engaged and guidance on healthy eating habits, including motivated. nutritional tracking, meal planning, and healthy recipe suggestions. Nutritional Awareness: Rahul lacks awareness of healthy eating habits and finds it challenging to maintain a balanced diet amidst his busy lifestyle. EMPATHY MAP CUSTOMER JOUNERY MAP STORY BOARD DIALOGUE DESIGN MENU