SAHAN

ELECTRONICS
BUSINESS
PLAN
 Executive Summary
Sahan Electronics is an electronics retailer Company based in
Somalia, committed to providing high-quality products, exceptional
customer service, and reliable technical support
We Specialize in the sale of mobile phones, computers, smart-
watches, accessories, and peripherals.

Our mission is to provide our customers with

access to high-quality electronics products ,
enhance their lives and enable them to stay
connected in an increasingly digital world

our vision is to be the leading electronics retailer

in Somalia, continuously exceeding customer
expectations through innovation, product
excellence and services
 Company Profile

SAHAN
ELECTRONICS

Founding Date: January 1, 2022

Location: MogadishO City, Somalia
Industry: Electronic Industry
 Company Profile
Sahan Electronics is a retailer in the
electronics industry, serving customers in
Somalia. With a commitment to delivering
exceptional products, services, and customer
experiences.

Sahan Electronics has established itself as a

trusted destination for quality electronics. The
company offers a wide range of mobile
phones, computers, smartwatches,
accessories, and peripherals, along with
expert guidance and reliable technical
support.
 Mission and Vision
Our mission is to provide our customers with
access to high-quality electronics products ,
enhance their lives and enable them to stay
connected in an increasingly digital world.

providing expert guidance, reliable technical

support, and exceptional customer service.

Our vision is to be the leading electronics

retailer in Somalia,
 Goals and Objectives
Customer Satisfaction: Our primary goal.
Product Excellence: high-quality electronic
products from renowned brands
Market Expansion: Sahan Electronics aims to
expand its market presence in Somalia by
opening new stores in strategic locations and
reaching new customers
Strong Partnerships: We seek to establish
strong partnerships with leading electronics
manufacturers and suppliers to ensure a
consistent supply of quality products.
Employee Development: We are committed
to investing in our employees' growth and
development.
 Form of Ownership
PARTERSHIPS
Stake Holder Pie Chart
STAKEHOLDERS
1. Mohamed Amiin
Stake: 50%

2. Zakarie Jimale
Stake: 30%
BUSINESS CUSTMERS

3. Yahye Karie
Stake: 20%
 Management Team
Mr. Mohamed Ibrahim – CEO
Mr. Mohamed Ibrahim – CEO Mr. Zakarie Jimale– COO
Skills : Strategic Leadership,
Skills : Strategic Leadership, Skills : Technical Skills,
Team Management, Market Insights
Team Management, Market Insights Team Management, Quality Control
Experience: over 15 years of Executive
Experience: over 15 years of Executive Experience: over 10 years Operational
leadership
leadership Management

Mr. Abdullahi Da’ar – HSM

Skills : Sales Strategic,
Customer Relationship Management,
Digital Marketing

Experience: over 15 years of Executive

leadership
SWOT
Strengths:Wide Product Range, Customer
Service, Quality Products

ANALYSIS Weaknesses:Supplier Dependence,

Limited Geographic Reach
 Strengths
 Weaknesses Opportunities:Growing Electronics
 Opportunities Demand, Technological Advancements

 Threats Threats:Economic Instability,

Government Policies, Competitor
Pressure
Competitive Analysis
Identify direct competitors operating in the
same market segment as Sahan Electronics
Assess Competitors
01 Strengths

Evaluate Competitors
02 Weaknesses

Analyze Market
03 Positioning
Competitive Strategy
Develop a strong brand identity
and engage in targeted
marketing campaigns to build
brand awareness and loyalty.

Marketing
and Innovation
Branding
Product
Pricing

Develop a pricing strategy Continuous Innovation:

that offers competitive Products and Services
prices while maintaining profitability
 Products and Services
Mobile Phones Exceptional Customer Services

Smart Watches
Technical Support and Repair

Computers, Labtops and Tablets

Trade-in and Upgrade Programs

Accessories and Peripherals

Customer Segmentation
Geographic : primarily serves customers in
Somalia, with a focus on major cities and urban
areas. There is Expansion Plans in Future

Age:- Young Adults to Middle-Aged: target

individuals aged 18 to 45, young professionals,
students, and tech enthusiasts.

Education level : Education levels, from high

school graduates to individuals with advanced
degrees.

Income: moderate to upper-moderate

incomes, providing affordable options while
offering premium products.
Our Process
Strong Online presence
Social media platforms like
Facebook, Instagram, and
Twitter to reach and engage
with customers,
Influencer Marketing
Collaborate with influential
individuals or tech-focused
personalities in Somalia who
have a strong online presence
and a significant following
MARKETING PLAN
Digital Literacy
Conduct digital literacy
workshops, create online
tutorials, and collaborate
with educational institutions.
Educational Platforms
Collaborate with schools and
universities to conduct digital
literacy workshops. Create online
tutorials on YouTube and other
educational platforms.
Community Engagement
Sponserring Community
Events eg. Sports, and etc
 Logistics
Plan
Equipment, Tools, and Technology:
To support the logistics and
operations of Sahan Electronics,
the following equipment, tools,
and technology may be required:
 POS Barcode CRM

Implement barcode - Employ CRM

POS system will be scanners and RFID software to manage
necessary to manage technology for customer
sales transactions, efficient tracking of interactions, track
track inventory, and products from the purchases, and
generate reports. warehouse to the personalize
point of sale marketing efforts

OUR ORDER
FULLFILMENT
Market
Delivery Services
- Partner with reliable
Customer services for timely
and secure deliveries to
customers' doorsteps
Order Online
a dedicated fulfillment
team will pick and pack
products from the
warehouse based on
real-time inventory
data.
In-Store Purchase
- In-store purchases will be
fulfilled through the POS
system
M A R K E T I N G P L A N

Thank you!
sahantech.com (619138851 Mogadisho, Somalia.