Let's review the syllable

and introduce ourselves

2019

INTRODUCTION TO DIGITAL
BUSINESS
MODULE I – WEEK 1
Introduction to digital
business
INTRODUCTION TO DIGITAL BUSINESS
At the end of the module, the student understands the operation of a digital business in a relevant and accurate
manner.

SCHEDULE:

1. Introduction to information technologies and digital businesses.

2. Classification of digital business on the Internet according to Michael Rappa and e-commerce market
opportunities.
3. CANVAS model and lean startup method as a basis for the optimization of a digital business model.
INTRODUCTION TO DIGITAL BUSINESS
Recovered from: https://
www.youtube.com/watch?v=hfvr521xmi0
 WHAT DO WE OBSERVE?
WHAT IS THE INTENTION OF THE USE OF TECHNOLOGIES?
WHAT IMPACT HAS TECHNOLOGY IN SOCIETY?
ACHIEVEMENT OF THE SESSION
At the end of the learning session students create a mental map representing the impact that information
technology has on society on an organization of their choice.
 WHAT ARE INFORMATION TECHNOLOGIES?
1. It is known as information technologies to the application of technologies in information systems and processes
such as: capture, transformation, storage, protection and recovery of data.

2. These technologies, combined with telecommunications, are revolutionizing the world we know.

3. Information technology is not the same as saying Information systems

Recovered from: https://www.youtube.com/watch?v=a75Jpwc8HeQ
INFORMATION TECHNOLOGY IS THE SAME
AS INFORMATION SYSTEMS?
Information technology is the technique to rapidly process large amounts of information to solve decision-making
problems.

Information systems have to do with the use made by people and organizations in IT, not with technology itself.
CASE OF SUCCESS: AMAZON GO

Recovered from: https

://www.youtube.com/watch?v=NrmMk1Myrxc
ELABORATION OF GRUPAL CONCEPT MAP
CONCEPTUAL AND RETRO MAP EXHIBITION
FINAL REFLECTION: WHAT WE LEARNED?
2019

THANK YOU!