BUSINESS

COMMUNICATION
 Chameli Devi Group Of Institution

2022-2024
MBA(FT) 1 SEMESTER

Case 2:- The rejected current regulator

proposal
SUBMITTED TO :- DR. VARUN KESHARI
Presentation title 2
 Group Members
1.Harsh Sahu

2.Krishna Patidar
Section B
3.Krishna Sarse

4.Kishan Madloi

5.Mohit

6.Neha Yadav

Presentation title
7.Pratiksha Bairwa 3
 case
The Acme Electric Company worked day and night to develop a new current regulator
designed to cut the electric power consumption in aluminum plants by 35%. They knew
that, although the competition was fierce, their regulator could be produced more
cheaply, was more reliable, and worked more efficiently than the competitors' products.
The owner, eager to capture the market, personally but somewhat hastily put together a
120-page proposal to the three major aluminum manufacturers, recommending that
their regulators be installed at all company plants. She devoted the first 87 pages of the
proposal to the mathematical theory and engineering design behind his new regulator,
and the next 32 to descriptions of the new assembly line she planned to set up to
produce regulators quickly. Buried in an appendix were the test results that compared
her regulator's performance with present models, and a poorly drawn graph showed
how much the dollar savings would be. Acne Electric did not get the contracts , despite
having the best product. Six months later , the company filed for bankruptcy.

Presentation title 4
 introduction
Brief summary of case
 • The case study is trying to explain the situation of acme
electric, how the owner struggled to save the business
because it hasn’t been successful. The company has tried
to discuss what the situation why they are failing. The
company has tried to design a new plant to save the
company , however , competition was very hard at the
market. Even a new proposal made by the owner wasn’t
enough to save the company. This case is trying to show
that the company has poor communication within the
management, with its target market and how the proposal
was made.

Presentation title 6
““Make sure to communicate your
idea quickly and keep it straight to
the point.” Paul Bailey
”
 Communication Error

They did not use the right techniques of reaching to their

customers
 Poor communication within staff and the management.
 Formatting of the proposal or the language used in the proposal
must have been not effective and caused vaugenes to its reader.
 There may be confusing emails within the organisation, long
complicated memos.
 Instructions and regulations were not clearly coordinated
Presentation title 8
 Costs/Losses

The losses are wasted money, effort and time within the
management , staff and customers. The ineffective
communication is one of the major problems the
company closed down. In worse cases, poor
communication can cause injuries, or work related
accidents , misunderstandings and damage to
properties.

Presentation title 9
 Best solutions

1. • Use of PPT or video

• Make proper
2.
communication.
Presentation title 10
 conclusion
Effective communication is one of the key aspects for the
success of the business, without this, organization will
have a very weak foundation that will cause them to fail.
By using these techniques they could get all contract
because their regulator was best at it’s work and they
worked hard for it and did not have face to insolvent.

Presentation title 11
Thank
you