DEVELOPING

THE
MARKETING
MIX:

PLACE
DISTRIBUTION (PLACE)

-Aims to make products or service available to

its target market consistent with their purchasing
pattern.
DISTRIBUTION MIX ELEMENTS:

1. Coverage – this decision includes whether to have mass coverage.

2. Placement – a product has placement when it is carried in a store it
wants.
3. Volume – based on the right inventory level of a store.
4. Display – the proper shelf and off-shelf locations assure marketers a
higher probability that consumers will choose their brand.
5. Resale Pricing – the right resale pricing promotes healthy competition
among dealers.
6. Goodwill – refers to the best relationship between a supplier and his channel
members.
DISTRIBUTION CHANNELS

- a Distribution Channel performs the work of moving

products from manufacturers to final consumers or business
users. A good distribution channel shortens the time, place,
and possession gaps between the manufacturers and
consumers, and provides convenience to consumers.
Wholesaling- is the activity of
persons or organizations that Manufacturer
sell to those who buy for
1. Distributors - areappointed to
resale or business use.
perform the distribution
function for
II. Jobbers manufacturers in
Wholesaler making their products
Retailing- is an
available.
activity involving
III. Retailers
the sale of products
or services directly
to final consumers. End Users

DISTRIBUTION CHANNELS