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Digital Entrepreneurship

CREATING AND VALIDATING IDEA


CREATING AND VALIDATING
IDEA
How to generate business ideas
• Ask family and friends
• Consider problems in your everyday life - then solve them!
• Build on your hobbies
• Consider if there are tasks you could make easier
• Build on existing products or services
How to create your business
• Research the market
• Fulfill a need
• Survey your customer base
• Build a budget
• Find investors if necessary
• Be flexible
• Set deadlines
How to Validate a Business Idea
• Write down your business hypotheses and validation goals.
• Perform market research.
• Research search volume and keywords.
• Conduct customer validation interviews.
• Test your product or service.
• Start small.

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