The Salvation

Army

Path to Innovation

Dazzling Devils - 04/19/23 - OGL355 - Prof. Dr. Brent Scholar

Agenda

1. Introduction
2. Organizational Structure
3. Leadership
4. Environmental Analysis
5. SWOT Analysis
6. Competitive Analysis
7. Recommendations
8. Conclusion/Summary
Introduction
Vision
Doing the Most Good®
Missio
n As disciples of Jesus Christ, we
will be a Spirit-filled, radical,
To preach the growing movement, with a
gospel of Jesus burning desire to lead people
Who is The Salvation Army? into a saving knowledge of Jesus
Christ and to meet
human needs in Christ, actively serve the
His name without community, and fight for social
justice.
discrimination
Integrity Passionate
Core Accountable Respect
Values Compassion Bold
Organizational Structure
Leadership

General Brian Peddle and National Commander Kenneth G. and

Commissioner Rosalie Peddle National Secretary for Program Jolene
K. Hodder
Environmental Analysis

● Buyer = The individuals receiving the

services

● Supplier = Donors

● Target Market = Communities in need

SWOT Analysis
Strengths Weaknesses

● Efficient processes ● Budget shortages

● Reliable reputation ● Lack of staffing
● Partner resources ● Outdated culture
● Brand recognition

Opportunities Threats

● New Partnerships ● Decline in volunteers

● Second hand shopping trend ● Donation shortages
● New and younger volunteers ● Future Lawsuits
Competitive Advantage

BRAND
RECOGNITION
Services Offered
● Disaster Relief
● Food Pantries
● Job Training
● Veteran Services
● Holiday Giving
● Rent and Utility Assistance
● After-School Programs
● Services for the Aging
● LGBTQ+Support
● Rehabilitation
● Spiritual Healing
● Help for Domestic Abuse
● Homeless Shelters
● Life Skills to Escape Poverty
● Responses to Human Trafficking
● Grassroots Services
Strategic Partnerships
Recommendations
1) Develop an innovative strategy.
2) Increase DEI (Diversity, Equity, & Inclusion) within the workforce.
3) Seek innovative partnerships.
Conclusion / Summary
References
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e,The%20Salvation%20Army%20on%20issues%20of%20national%20significance

Barrett, W.P. (2022, December 13). America's Top 100 Charities. Forbes.com. From

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BBC - Religions - Christianity: Salvation Army. (n.d.). From

https://www.bbc.co.uk/religion/religions/christianity/subdivisions/salvationarmy_1.shtml

Census.gov (2023, January) National Poverty in America Awareness Month: January 2023. From
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Helfrich, T. (2021, November 12). How Diversity Can Help With Business Growth. Forbes. From

https://www.forbes.com/sites/forbestechcouncil/2021/11/12/how-diversity-can-help-with-business-growth/?sh=e586adc52adc

How we serve. Salvation Army of Birmingham AL. (n.d.) From

https://salvationarmyalm.org/birmingham/

Luke, K. (2018, June 19). Millennial Volunteerism - Unself - Medium. Medium. From

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Minott, L. (2021, June 22). 9 Proven Strategies to Improve Diversity, Equity & Inclusion at Your Workplace. Greatplacetowork.com From

https://www.greatplacetowork.com/resources/blog/9-proven-strategies-to-improve-diversity-equity-inclusion-at-your-workplace
References (cont.)
Move for Hunger. (n.d.) Hunger Facts. Moveforhunger.org. From

https://moveforhunger.org/hunger-facts?gclid=CjwKCAjwoIqhBhAGEiwArXT7K6vvXOmmOSOYborcq3w8_bElD5XPB4QPyhzl_1IxpFJDxItM

6IGDtRoCYGgQAvD_BwE

Organisation Structure. The Salvation Army International - Organisation Structure. (n.d.) From

https://www.salvationarmy.org/ihq/organisation-structure

Porter, M. E. (2008b). The five competitive forces that shape strategy. Harvard Business Review, 86(1), 78–93.

Pisano, G. (2015, June) You Need an Innovation Strategy. From

https://hbr.org/2015/06/you-need-an-innovation-strategy?registration=success
 References (cont.)
Quick, C. (2023, March 6). Thrifting Is Becoming Popular Among Millennials And Here’s Why. Her Agenda. From

https://heragenda.com/p/thrifting-becoming-popular-among-millennials-and-how-to-shop-second-hand/#:~:text=%E2%80%9CThese%20day

s%20secondhand%20shopping%20is,the%20pandemic%20thanks%20to%20TikTok

The Salvation Army USA. (n.d.). 2021-2022 Annual Report | The Salvation Army USA. From

https://www.salvationarmyusa.org/usn/2022-annual-report/

Toussaint, K. (2022, March 8). The 10 most innovative not-for-profit organizations of 2022. FastCompany. From

https://www.fastcompany.com/90724456/most-innovative-companies-not-for-profit-2022
 References (cont.)
Wayhart, S. (2009, December 13). 15 Branding Lessons from the Salvation Army. BrandMill.com. From

https://brandmill.com/2009/12/13/15-branding-lessons-salvation-army/

Who we are. The Salvation Army USA.(n.d.).

https://www.salvationarmyusa.org/usn/who-we-are/#:~:text=Commissioners%20Kenneth%20G.,-and%20Jolene%20K&text=Hodder%20serv
e%20as%20the%20National,the%20United%20States%20of%20America