REVIEW

It is the capacity of an individual

to comprehend the functions of
media and determine the relevant
use and worth of media
platforms.

MEDIA LITERACY
It involves a thorough way of
gathering information, data,
or facts which relate to the
use of media information.

INFORMATION LITERACY
It refer to the skill of an individual to
manipulate technology
independently or with the assistance
of others in using technology in an
efficient and suitable way.

TECHNOLOGY LITERACY
It covers the necessary skills that
let a person interact using
different media platforms and get
access to information around the
globe.

MEDIA AND INFORMATION LITERACY

 This refers to a person who
has huge followers who share
their posts on social media to
reach more people.

SOCIAL MEDIA INFLUENCERS

 The Evolution of
Traditional to New
Media
Mrs. Mylene G. De Guzman
Explain how the evolution of
media from traditional to new
media shaped the values and
norms of people and society.
(MIL11/12IMIL-IIIa-4)
 Individual beliefs that motivate people to act

VALUES
one way or another which serve as a guide
for human behavior

These are standards of behavior that are

NORMS expected in a society based on their

customary laws or conduct.

The way in which one acts

BEHAVIOR or conducts oneself, especially toward
others.
 PRE-
INDUSRIAL
AGE
(BEFORE
1700S)
CAVE PAINTING (35,000 BC)

https://seoklee.wordpress.com/2011/02/15/cave-paintings-february-15-2011/
 CLAY TABLETS IN
MESOPOTAMIA (2400 BC
• In the Ancient Near East,
clay tablets (Akkadian
ṭuppu(m) were used as a
writing medium, especially
for writing in cuneiform,
throughout the Bronze Age
and well into the Iron Age.

https://www.sutori.com/item/clay-tablets-2400-bc-in-the-ancient-near-east-clay-tablets-akkadian-tuppu-m
PAPYRUS IN EGYPT (2500 BC)
• A material made from the
pith or the stems of this
sedge, used by the
ancient Egyptians,
Greeks, and Romans
specially to write or paint
on.

https://www.sutori.com/item/papyrus-in-egypt-2500-bc-an-aquatic-sedge-cyperus-papyrus-native-to-africa
ACTA DIURNA IN ROME (130 BC)
• The Caesar’s “newspaper”
was called the Acta Diurna,
which means “daily acts”,
in the same way that the
word “journal” is derived
from the French word for
day (jour).
http://www.carmentablog.com/2018/09/06/romes-acta-diurna-the-worlds-first-newspaper/
CODEX IN THE MAYAN REGION
(5th CENTURY)
• Mayan codices (singular codex) are
folding books stemming from the
pre-Columbian Maya civilization;
made from the inner bark of certain
trees, the main being the wild fig tree
or Amate (Ficus Glabrata), this paper
was named by the Mayas Huun, and
contained many Glyph and paintings.

https://iloveyou4096.wordpress.com/2017/07/25/codex-in-the-mayan-region-5th-century/
PRINTING PRESS USING WOOD
BLOCKS (220 AD)
• Woodblock printing is a
technique for printing text,
images or patterns used
widely throughout
East Asia and originating
in China in antiquity as a
method of
printing on textiles and
later paper.
https://iloveyou4096.wordpress.com/2017/07/25/codex-in-the-mayan-region-5th-century/
INDUSRIAL
AGE
(1700S-1930S)
TYPEWRITER (1800)

• The first
typewriter had
no shift-key
mechanism.

https://www.britannica.com/technology/typewriter
TELEPHONE (1876)
A telephone or phone, is a
telecommunications device
that permits two or more
users to conduct a
conversation when they are
too far apart to be heard
directly.
https://americanhistory.si.edu/collections/search/object/nmah_689864
 MOTION PICTURE
PHOTOGRAPHY/PROJECTION (1890)
Motion picture
photography, dating
from the 1890s, is one
of the oldest of modern
imaging, technologies
that remains current
today.
ttps://www.sutori.com/item/motion-picture-photography-projection-1890
COMMERCIAL MOTION PICTURES (1913)

The Kinetoscope was

designed for films to be
viewed by one
individual at a time
through a peep hole
viewer window at the
top of the device.
https://www.tech-faq.com/kinetoscope.html
MOTION PICTURE WITH SOUND (1926)

A sound film is a motion

picture with
synchronized sound or
sound technologically
coupled to image, as
opposed to a silent film.

https://www.tech-faq.com/kinetoscope.html
TELEGRAPH
Telegraphy
requires that the
method used for
encoding the
message be known
to both sender and
receiver.
https://www.tech-faq.com/kinetoscope.html
PUNCH CARDS
A punched card or
punch card is a piece of
stiff paper that can be
used to contain digital
information
represented by the
presence or absence of
holes in predefined
positions.
https://www.tech-faq.com/kinetoscope.html
Electronic Age
(1930S-1980s)
 TRANSISTOR RADIO

A transistor radio
is a small portable
radio receiver that
uses transistor-
based circuitry
https://www.tech-faq.com/kinetoscope.html
TELEVISION (1941)
A telecommunication
medium use for
transmitting moving
images in
monochrome (black and
white), or in color, and in
two or three dimensions
and sound.
https://www.tech-faq.com/kinetoscope.html
LARGE ELECTRONIC COMPUTERS- I.E.
EDSAC (1949) AND UNIVAC 1 (1951)
PERSONAL COMPUTERS - I.E. HEWLETT-PACKARD
HP 9100A (1968)

The Hewlett-
Packard 9100A (hp
9100A) is an early
programmable
calculator](or
computer), first
appearing in 1968
OHP PROJECTOR
An overhead
projector (OHP), like
a film or slide
projector, uses light
to project an
enlarged image on a
screen.
https://www.tech-faq.com/kinetoscope.html
LCD PROJECTOR
It is a modern
equivalent of the
slide projector or
overhead
projector.
https://en.wikipedia.org/wiki/LCD_projector#/media/File:LCDprojLiesegang3.jpg
Information Age
1900s-2000s
 ASSIGNMENT:
On a ½ paper (crosswise), write 5
examples under the Information
Age. For each one, write their
discovery, how to use, and other
information. Submit it next meeting.
 Information Age
1900s-2000s

Report your
answers.