Presentation CM - 16!10!18 - FS

Project: Fostering Rural and Environmental Tourism through Smart Tourist Info Centres / FRET-STIC
Fostering rural &

The Action as part of a larger image for
Environmental Tourism developed cross-border region of Sharra
through SMART
The role and the responsibility of the
TOURIST local/regional authorities for successful
implementation of the cross-border
INFO projects & activities
CENTRES Project indicators and how to be

achieved - discussion
FRET-STIC
Fatmir Saiti,ThisCRD Polog
project is implemented by:
CeProSARD, RDA South & Municipality of Tetovo
The Action as part of a larger image for developed cross-border region of Sharra
“A tourism destination is a physical space in which a visitor spends at least one overnight”
(UNWTO)
‘Destination’ is not defined by administrative boundaries, but rather by key elements that make
up a destination from a visitor perspective.
Destination therefore includes the natural, cultural and man-made attractions, facilities, services
and resources that make up this particular hub of tourist activity, centered around the focal
attractions of the dwellings [Prizren, Tetovo] and [Sharra] mountain and surroundings. These
attractions are linked together in one destination as they are within the catchment area of Shar
mountain, and they offer attractions, which are complementary and well-suited to the market
segments prioritized for this destination.
This project is implemented by:

The vision
Sharra and the CBC region, to be

known as a leading mountain
destination in the Balkans, an
ecological treasure appealing to
nature- and culture-loving travelers
from the CBC region, the two
countries, the Balkans and beyond.
Our preserved and rare natural
beauty, organic and traditional food
offerings and diverse culture will
provide rich, year-round
experiences
Strategic objectives:
- Better conservation of ecosystems and natural resource management
- Maintain and enhance job opportunities [in tourism industry]
- Preservation of local traditions and culture including handicrafts and
heritage structures
- Social inclusion and cohesion: A destination that is ‘alive’ provides
opportunities to mix with people from different regions or countries
- Improved and expanded facilities and infrastructure for residents

Potential markets (Target profiles)
Sharra region offers great competitive opportunities that can appeal to a variety of
traveler profiles. It is a popular destination for domestic and international tourists
interested in active outdoor experiences. The three high potential markets for Shar
mountain and surroundings are:
Organized active tourists: organized tour group traveling with a specialty operator.
Independent active tourists: adventurous individuals attracted to less-conventional

experiences, as well as areas with diverse outdoor experiences
Hard adventure tourists: adventurous individuals attracted to extreme winter sports

Challenges
Gap 1: There is a gap in the available accommodation that gears towards the
priority markets
Gap 2: There is limited and uneven availability of food offerings geared

towards the tastes and needs of the priority segments
Gap 3: There are not enough products and attraction that are specifically
geared towards the priority segments
Gap 4: There is inconsistent maintenance of sites and attractions, which

negatively impacts the visitor experience
Challenges (cont.)
Gap 5: There is a gap between the level of service offered and the expectation of priority
markets
Gap 6: There is a lack of adequate guiding capacity and skills to meet the expectations of both
market segments
Gap 7: There is limited online content for promotion and/or information at the destination
level. This affects the visitor experience in accessing timely information.
Gap 8: There is a lack of signage and roadside information necessary to guide priority market
segments


A.3.1 Mapping of potentials - infrastructure and events

(Creation of the Digital Matrix)
- Trails and related signalling (List of all trails for the targeted
cross-border region, Description of the trail, Start-End
coordinates of trails, Difficulty of a trail, Condition of the trail,
accompanying signalling, etc).
- Cultural heritage (Description of the cultural POI, Coordinates,
Relevance to tourism, etc).
- Lodging of all kinds: Description of the accommodation, Type,
Rating, Relevance to tourism, etc.
A.3.1 Mapping of potentials (cont.)

- Eateries of all kinds (Description of the eatery, Type, Rating,
Relevance to tourism, etc).
- Any other POI of significance
- Festivals, Concerts: Description of the event, Date/Time, Type,
Number of visitors, Relevance to tourism, etc.
-Traditional events (Description of the event, Date/Time, Number
and type of visitors, Relevance to tourism, etc)

A.3.1 Mapping of potentials (cont.)
As such, the matrix becomes a management tool for a sustainable

destination management, a monitoring system, allowing data
collection to monitor performance of each POI and finally an
information tool useful for policy makers, tourism enterprises and
other stakeholders.

A4: Creation of cross-border promotional materials:

- A set of 1000 flyers will be printed as materials for the newly
established STICs, promoting the STIC and the e-systems in use. A
set of 3000 flyers will be printed for promotion of the cross-border
destinations and popular POIs.
- Social media content:
• Video clips: Four video clips, promoted through social media,
describing use of the STIC Platform. Further, will be
promoted POIs, and/or events from the cross border region.

A4: Creation of cross-border promotional mat. (cont.)
• Photo presentations: Ten photo presentations, with at least 20

photos each for promotion of local tourism offers on Facebook.
• Blogs: Award call for two bloggers that will write about the
attractions of Sharra in English.
• E-cards and postcards will be created from Photo presentation
materials. There will be print of 2000 postcards and promotion of e-
cards through existing social media outlets. 500 pocket maps will be
printed and 200 USBs with *.gpx files will be granted to STICs as
promotional material. This project is implemented by:
A5: Joint cross-border events on sharing and

promoting the results of the action
A.5.1 Kick-off event

A.5.2 Final conference
A.5.3 Consultation meetings
At least two consultation and coordination meetings per border
side will take place with all key stakeholders.

Expected Results
R1: Networked Smart Tourist Information Centers, running a
mutual platform based on standardized business processes and
on existing Tourism Information System concepts.
R2: Designed business processes to effectively and efficiently
serve tourists through STICs, as well as collect data on their
behavior and preferences. Trained staff on both sides of the
region to perform on STICs.

Expected Results (cont.)

R3: Created digital matrix on mapped tourism infrastructure and
events in Sharr, including marked/unmarked pedestrian trails,
signalling, lodging, eateries, other POIs and events.
R4: Created materials and contents for promotion of the cross
border tourism of Sharra.
R5: Trained TICs, municipal, regional agencies, CSO’s staff on
smartly serving/collecting data on tourists, as well as tourism
products created from the matrices.

Thank you for your attention

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Project: Fostering Rural and Environmental Tourism through Smart Tourist Info Centres / FRET-STIC

Fostering rural &

CENTRES Project indicators and how to be

This project is implemented by:

Sharra and the CBC region, to be

This project is implemented by:

Potential markets (Target profiles)

Independent active tourists: adventurous individuals attracted to less-conventional

Hard adventure tourists: adventurous individuals attracted to extreme winter sports

Gap 2: There is limited and uneven availability of food offerings geared

Gap 4: There is inconsistent maintenance of sites and attractions, which

This project is implemented by:

This project is implemented by:

A.3.1 Mapping of potentials - infrastructure and events

A.3.1 Mapping of potentials (cont.)

This project is implemented by:

A.3.1 Mapping of potentials (cont.)

As such, the matrix becomes a management tool for a sustainable

This project is implemented by:

A4: Creation of cross-border promotional materials:

This project is implemented by:

A4: Creation of cross-border promotional mat. (cont.)

• Photo presentations: Ten photo presentations, with at least 20

A5: Joint cross-border events on sharing and

A.5.1 Kick-off event

This project is implemented by:

This project is implemented by:

Expected Results (cont.)

This project is implemented by:

Thank you for your attention

This project is implemented by:

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