INTRODUCTION TO MEDIA Prepared by:

AND INFORMATION RHIA BIE BANGAOIL

LITERACY(LEC)
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Today’s topic embodies essential knowledge that should allow users to engage
with media and information channels in a meaningful manner.
Bring out one whole sheet of paper.
Think of the past week, and record your use and interaction with media and
information providers (such as internet, social media, TV, radio, newspaper,
etc.). Indicate how many hours were spent engaged with each one. These do
not have to be exact, and you can estimate the number of hours you spend each
week. 5 minutes
Which media provider did you spend the most time?
What roles does media play in your lives? (leisure, learning, communication,
etc.)
Intro to MIL by Rhia B. Bangaoil is licensed under a Creative Commons Attribution 4.0 International
License.
 At the end the end of the lesson, you shall be able to:
1. Describe how media and information affect communication.
2. Editorialize the value of being a media and information literate
individual.
3. Share to class their media lifestyle, habits, and preferences.

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License.
 THE LOW-TECH FUTURE
You are living in the 21at Century, where people are dependent on technology.
Imagine waking up one day to find no Internet, libraries, and cell phones. Newspapers,
magazines, radio stations and TV channels have also disappeared.
How would you be informed of anything now?
What ways would you have to communicate with one another?
How would you share information and communicate news and events?
What would happen with the decisions you usually make?
How would it affect the way you live?
What would you personally miss most in such a situation?
What would society lose in this situation?
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China claims PH has yet to remove BRP Sierra Madre in Ayungin Shoal as
promised -
https://globalnation.inquirer.net/217498/china-claims-removal-of-brp-sierra-m
adre-from-ayungin-shoal-is-promise-unfulfilled-by-ph

Vice Ganda NAGBITIW na bilang manager ni Awra Briguela! | Vice

Ganda - https://www.youtube.com/watch?v=66NIuGdnkEc

KRIS AQUINO! PATAY NA UMANO? RAFFY TULFO GALIT SA

NANGYARI KAY KRIS! NATULUYAN NANG LUMISAN! GRABE! -
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https://www.youtube.com/watch?v=aA9ykJNe71U
License.
 Did you believe these news items were true? How did you know
they were true/false?
Are all news and information on the internet true? Why or why
not?
Who gets to post news items online? Expound.

Intro to MIL by Rhia B. Bangaoil is licensed under a Creative Commons Attribution 4.0 International
License.
UNLOCK THE DEFINITIONS
Formulate your own definition of:
technology literacy,
media literacy,
information literacy,
and media and information literacy.

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License.
 INTRODUCTION TO MEDIA AND
INFORMATION LITERACY
• Literacy: The ability to identify, understand, interpret, create, communicate
and compute, using printed and written materials associated with varying
contexts. Literacy involves a continuum of learning, wherein individuals are
able to achieve their goals, develop their knowledge and potential, and
participate fully in their community and wider society.
• Media: The physical objects used to communicate with, or the mass
communication through physical objects such as radio, television, computers,
film, etc. It also refers to any physical object used to communicate messages.
• Media Literacy: The ability to access, analyze, evaluate, and create media in
a variety of forms. It aims to empower citizens by providing them with the
competencies (knowledge and skills) necessary to engage with traditional
media and new technologies.
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•Information: A broad term that covers processed data, knowledge derived
from study, experience, instruction, signals or symbols.
• Information Literacy: The ability to recognize when information is needed,
and to locate, evaluate, and effectively communicate information in its various
formats.
• Technology Literacy: The ability of an individual, either working
independently or with others, to responsibly, appropriately, and effectively use
technological tools. Using these tools an individual can access, manage,
integrate, evaluate, create and communicate information.
• Media and Information Literacy: The essential skills and competencies that
allow individuals to engage with media and other information providers
effectively, as well as develop critical thinking and life-long learning skills to
socialize and become active citizens.
Intro to MIL by Rhia B. Bangaoil is licensed under a Creative Commons Attribution 4.0 International
 What is literacy? What is media? What is media literacy?
What activities/habits do you practice which illustrate media and
information literacy? Give at least three examples.
How does communication is affected by media and information?
In your opinion, what makes an individual literate inn media and
information?

Intro to MIL by Rhia B. Bangaoil is licensed under a Creative Commons Attribution 4.0 International
License.