Pitch Deck Template 01012021

Instructions
• Use this template to build your Pitch Deck. As you go along adding your text
and images – delete any onscreen instructions you see in green. Slides with
a green border are examples to give you inspiration – they should be
deleted when you are done referencing them.
• When you are done you will have a clean Pitch Deck – a presentation with
no visible instructions that explains your brand to potential investors,
staff, and other interested parties.
• Each slide will refer to the lesson where you learned about the content you
need to fill in.
• When you are finished with this template, delete this slide so your
Pitch Deck will begin on the first slide.
Brand name or LOGO
www.brandname.com
Instructions
LESSON 1:
Place your brand name and domain name on this slide.
Please use your logo if you have created one. Delete these instructions.
Brand name or LOGO
Tagline goes here
Instructions
LESSON 4:
Add your TAG LINE below your logo/brand name. Delete these instructions
UVP
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Instructions
LESSON 4:
Add your UVP here. Delete these instructions.
Brand Promise
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posuere, magna sed pulvinar ultricies, purus lectus
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quis urna.
Instructions
LESSON 3:
Put your Brand Promise on this slide. Delete these instructions.
Brand identity
Example Slide
LESSON 3:
Brand Identity. Include your logo, typography, colors, packaging
LOGO PACAKAGING
FONT COLORS
Quicksand Medium
Quicksand Bold
Brand identity
Instructions
LESSON 3:
This slide is your Brand Identity. Include your logo, typography, colors, and
packaging if you have it, or add it when your have it. Delete these instructions
and boxes below as you add your brand identity elements.
Colors
LOGO
Packaging
Typography
Brand Story
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posuere, magna sed pulvinar ultricies, purus lectus
malesuada libero, sit amet commodo magna eros
quis urna.
Instructions
LESSON 3:
Put your Brand Story on this slide. Include a photo! Delete these instructions.
Persona
Instructions
LESSON 2:
Use the following three templates to create your Brand personas.
Be as detailed as you can about your persona’s life.
The slide below is the example from Lesson 2.
Persona 1
A DAY IN THE LIFE OF_____ ONLINE BEHAVIORS HOPES & DREAMS
• • •
BRAND AFFINITIES
•
WHAT CUSTOMER IS WORRIES & FEARS

LOOKING FOR •
•
BACKGROUND
•
MAKES CUSTOMER’S LIFE

EASIER
•
FINANCES WHAT INFLUENCES
• CUSTOMER
•
First Name
Occupation
“A quote that I would say”
Persona 2
• • •
BRAND AFFINITIES
•

LOOKING FOR •
•
BACKGROUND
•

EASIER
•
• CUSTOMER
•
First Name
Occupation
Persona 3
• • •
BRAND AFFINITIES
•

LOOKING FOR •
•
BACKGROUND
•

EASIER
•
• CUSTOMER
•
First Name
Occupation
Sitemap
Instructions
LESSON 6:
Use the sitemap template on the next slide to create the sitemap for your
brand.
Note:
- Change the template headers and organization to reflect YOUR brand.
- Title the slide “Brand Sitemap”
- Add the Logo of your platform to the corner to note which platform you
choose. Some platform logos below so you don’t have to hunt for for them.
- Delete these instructions.
Sitemap
Platform
Home Page
logo Search
STORE
SHOP ABOUT BLOG CONTACT
LOCATOR
Form &
Product 1 variant Our Story Blog Story 1 Mailing
1 Address
variant
2
variant
3
Product 1 variant Team Blog Story 2

1
variant
2
variant
3
Product 1 Press Blog Story 3

variant
1
variant
2
Contact - Privacy - FAQ - Phone
Copyright
Homepage
Example Slide
LESSONS 7 & 8:
Create a sample homepage for your brand using the product and lifestyle
photos, and your branding - logo, colors, and typography. If you have a 14-day
free trial with your platform you can create the home page in your trial version
and then create a screenshot of it for this slide.
Homepage
Instructions
LESSONS 7 & 8:
About Store
Create a sample homepage for your brand using the product and lifestyle
photos, and your branding - logo, colors, and typography. If you have a 14-day
free with your platform you can create the home page in your trial version and
create a screenshot of it for this slide. Delete these instructions.
Product page
Example Slide
LESSONS 7 & 8:
Create a sample product or service page for your brand using the product and
lifestyle photos, and your branding - logo, colors, and typography. If you have
a 14-day free trial with your platform you can create your product or service
page in your trial version and create a screenshot of it for this slide.
Product page
Instructions
LESSONS 7 & 8:
Create a sample product or service page for your brand using the product and
lifestyle photos, and your branding - logo, colors, and typography. If you have
a 14-day free trial with your platform you can create your product or service
page in your trial version and create a screenshot of it for this slide. Delete
these instructions.
Blog post
Blog
Example Slide
LESSON 13:
Create a sample blog post for this page.
Include a photo that supports your blog story.
Blog post
Blog
Instructions
LESSON 13:
Create a sample blog post for this page. Includes a photo that supports your
blog story. Delete these instructions.
Store
Social media channels
Example Slide
LESSONS 11 & 15:
Indicate your social channels and show a sample post for each one.
Social media channels
Instructions
LESSONS 11 & 15:
Indicate your social channels and show a sample post for each one.
Delete these instructions.
Press release for brand launch
Instructions
LESSON 16:
Create your press release for your
brand launch. Use the Press Release
Template included and take a screen
shot of your completed Press Release
for the next slide.
Press release for brand launch
Instructions
LESSON 16:
Create your media pitch for your brand launch. Delete
these instructions.
Sales channels
Example Slide
LESSON 14:
Indicate the sales channels you have chosen for your brand.
Sales channels
Instructions
LESSON 14:
Indicate the sales channels you have chosen for your brand. Delete
these instructions.
Launch Budget
$ Brand Identity
$ Copywriting
$ Photography
$ Website Build
$ Product/Service Development
$ TOTAL
Instructions
LESSON 9:
Show a simple budget of your spending to get to your brand to launch.
Launch Budget
Instructions
LESSON 9:
Show a simple schedule of the main things you need to do leading up
to your brand launch. Delete these instructions.
KPI’s
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AWARENESS
●
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CONSIDERATION

CONVERSION
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LESSON 12: ● Lorem ipsum dolor sit amet...
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KPI’s
AWARENESS
●
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CONSIDERATION

CONVERSION
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LESSON 12:
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instructions.

Pitch Deck Template 01012021

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Pitch Deck Template 01012021

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Instructions

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Lorem ipsum dolor sit amet, consectetuer adipiscing

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WHAT CUSTOMER IS WORRIES & FEARS

MAKES CUSTOMER’S LIFE

WHAT CUSTOMER IS WORRIES & FEARS

MAKES CUSTOMER’S LIFE

WHAT CUSTOMER IS WORRIES & FEARS

MAKES CUSTOMER’S LIFE

Product 1 variant Team Blog Story 2

Product 1 Press Blog Story 3

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