MIRAGE

BRAND
GUDIELINE
MIRAGE BRAND GUIDELINES Version 1.1

Brand Basic Elements

Brand Logo
Brandmark
Brandmark Orientation
Brandmark Size ratio & spacing
Brandmark clear zone

CONTENT
Brandmark position
Small sizes
Color Palette
Typography
Social media
Print Applications
Brand Assets
Graphic Elements

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MIRAGE BRAND GUIDELINES Version 1.1

BRAND LOGO

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BRANDMARK

STARFISH

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BRANDMARK ZONE
The exclusion zone is created by using the “ICON” from the logo
please make sure that no graphic or text elements enter this space.

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MIRAGE BRAND GUIDELINES Version 1.1

SIZE RATIO & SPACING

20mm

250mm
573mm

60mm

30mm
573mm

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MIRAGE BRAND GUIDELINES Version 1.1

SIZE RATIO & SPACING

X2 X2

X2 X2

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SMALL SIZE

Minimum print size Minimum Screen size

To maintain legibility in print the brandmark version To maintain legibility in screen the brandmark
should never be reduced to less than 70mm. version should never be reduced to less than 180px.

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POSITION

TOP LIFT

BOTTOM LIFT BOTTOM RIGHT

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PROPORTHIONS & ORIENTAION

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COLOR PALETTE
MIRAGE BRAND GUIDELINES Version 1.1

SEA BLUE COLOR

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#263473
RGB Color
R:15, G:19, B:47

CMYK Color
C:69, M:59, Y:0, K:53

PRIMARY COLOR
#F4F1DE
RGB Color
R:15, G:19, B:47

CMYK Color
C:69, M:59, Y:0, K:53

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MIRAGE BRAND GUIDELINES Version 1.1

#E4D5B7
RGB Color #81B29A
RGB Color
R:228, G:214, B:183
R:51, G:70, B:60
CMYK Color
CMYK Color
C:13, M:15, Y:32, K:1
C:28, M:0, Y:13, K:30

SECOUNDARY COLOR
#E17A5F #F3CD8F
RGB Color RGB Color
R:88, G:48, B:37 R:95, G:80, B:56

CMYK Color CMYK Color

C:0, M:46, Y:58, K:12 C:0, M:16, Y:41, K:5

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MIRAGE BRAND GUIDELINES Version 1.1

GRADIENT

#263473
RGB Color
R:15, G:19, B:47

CMYK Color
C:69, M:59, Y:0, K:53

#E69A00
RGB Color
R:229, G:154, B:0

CMYK Color
C:9, M:44, Y:99, K:1

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MIRAGE BRAND GUIDELINES Version 1.1

Main logo color

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TYPOGRAPHY
MIRAGE BRAND GUIDELINES Version 1.1

PRIMARY TYPEFACE

ACEH The huge variety of the ACEH typeface system is

HOTEL ROOMS ARE A SECOND HOME,
ONLY YOU GET TO ESCAPE.
making it suitable for HEADLINES of all size, as well
as for text blocks that come in both maximum and
minimum variations. its styles are applicable for any
type graphic design in web, print, motion graphics
moreover perfect for T-shirt and other items like
posters, logos, etc.
Primary font must be used for headings and
highlighted text which must be short & descriptive.

ABCDEFGH IJKLM N
DON’TS
O PQ RSTUVW XYZ Do not use text on cluttered images.

abcdefghijklm n
opqrstuvw xyz
1234567890
.:,; ' " (!?) + */=

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MIRAGE BRAND GUIDELINES Version 1.1

PRIMARY TYPEFACE

RNS Sanz The RNS Sanz typeface system is making it suitable

for BODY TEXT of all size, as well as for. its styles are
applicable for any type graphic design in web, print,
Thin, Normal, Mideum, Bold motion graphics moreover perfect for and other
items like posters, logos, etc.

HOTEL ROOMS ARE A SECOND HOME, Primary font must be used for Body text.

ONLY YOU GET TO ESCAPE.

DON’TS
Do not use text on cluttered images.
ABCDEFGH IJKLM N
O PQ RSTUVW XYZ
abcdefghijklm n
opqrstuvw xyz
1234567890
.:,; ' " (!?) + */=

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MIRAGE BRAND GUIDELINES Version 1.1

SCOUNDRY TYPEFACE

PENTRA EMELYA is a script font that is used in consumer

communication to depict the human handwriting
effect.

Primary font must be used for Body text.

Hotel rooms are a second home, DON’TS

do not use it for body text and in small size.

only you get to escape.

ABCDEFGH IJKLM N
O PQ RSTUVW XYZ
abcdefghijklm n
opqrstuvw xyz
1234567890
.:,; ' " (!?) + */=
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MIRAGE BRAND GUIDELINES Version 1.1

PRIMARY ARABIC TYPEFACE

GE SS TWO GE SS TWO is a primary font that must be used for

headings, highlighted and body text

DON’TS
do not use it for body text and in small size.

‫ﻟﻤﺎ ﻛﺎن اﻻﻋﺘﺮاف ﺑﺎﻟﻜﺮاﻣﺔ‬

ّ
.‫اﻟﻤﺘﺄﺻﻠﺔ‬

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PHOTOGRAPHY
MIRAGE BRAND GUIDELINES Version 1.1

THE PHOTOGRAPHY VIBES

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THE PHOTOGRAPHY VIBES

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MISUSE

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PRINT APPLICAIONS
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BRAND LOGO
COVERLETTER

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BRAND
A4 LETTER
LOGO

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BRAND LOGO
BUSINESS CARD

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Version1.1
1.1

BRAND
C3 ENVELOPE
LOGO

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DL ENVELOPE

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A5 NOTEBOOK

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ID CARD

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PATTERN
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BRAND PATTERN

PATTERN 1 PATTERN 2

PATTERN 3 PATTERN 4

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SOCIAL MEDIA
MIRAGE BRAND GUIDELINES Version 1.1

SOCIAL MEDIA

HOTEL ROOMS
ARE A SECOND HOME,
ONLY YOU GET TO ESCAPE.

HOTEL ROOMS
ARE A SECOND HOME,
ONLY YOU GET TO ESCAPE.

#D4A017
12548
12548

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OUTDOOR
MIRAGE BRAND GUIDELINES Version 1.1

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BRAND ASSETS
MIRAGE BRAND GUIDELINES Version 1.1

PLATE

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TEA CUP

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COFFEE CUP

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BATH ELEMENTS

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TOWEL

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DOOR SIGN

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DOOR SIGN

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FLAGS

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FLAGS

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T-SHIRT

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T-SHIRT

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CAP

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THANK YOU