P R E S E N TATIO N BY: -

C H A R U A G R AWA L
D I P T I S IS O D IA
P R I YA G A U R
S H I VA N G I S H A R M A
D I V YA N S H I G U J J A R
 INTRODUCTION : MY PRODUCT

NAME OF THE PRODUCT : CRIST MOISTURIZER

Crist is a unique moisturizer from all the existing product of the market
There are quite a few differences:-
1- GENTLE ON SKIN = it has a proper ph balance, it curb the effect of pollution
on skin, it provides maximum elasticity on skin
2- CONSISTENCY = it is neither entirely thick or nor entirely water like. It gets
absorbed easily
3- NATURAL CONTENT = it is enriched with all the different usefull natural
ingridients and fruits
FEATURES AND SPECIFICATIONS:-
1- moisturizers reduces skin problems
2- moisturizers reduces the blemishes
3- moisturizers fight with wrinkles
4- moisturizers help your skin to stay young
 REASON FOR SELECTION

Moisturizers are widely used products that are important in many

dermatologic and cosmetic skin therapies . they contain varying
combinations of emollients , occlusiues and humeclants to achieve
their beneficial effects and there is an overwhelming number of
formulations available to develop a rational approach for the benefits
of moisturizers . It is required in every season . It not only fights with
wrinkles , it helps your skin look young and glossy
 BRAND NAME OF THE PRODUCT

CRIST

TAGLINE OF THE PRODUCT

"SHINE BRIGHT LIKE A DIAMOND"

BRAND MARK OF THE
PRODUCT
LABELLING OF THE PRODUCT
 PACKAGING : PRIMARY

It refers to the immediate container:-

 In some cases, the primary package is kept till the consumer is ready to use
the product e.g.-plastic packets etc.
 Sometimes, it is kept throughout the whole life of the product e.g.-match
box etc.
The primary packaging of CRIST is a durable PET bottle , it is
attractively printed . It conntain information like license no. , batch
no. , ingredients , weight measures ,MRP , etc
It is only available in 100 ml PET bottle.
COMPETITORS BRAND
VASELINE
NIVEA
DOVE
PONDS
JOY
 PROMOTION

As we are in introduction phase, our objectives is to create brand

awareness by informing advertising
We would use print media, radio-advertising, hoardings in public
sport
We would lie up with major cinema halls to promote my products
during intervals
In film advertising is another prospective option
Another way is social media through telegram, facebook, whatsapp,
we can promote our business
 CHANNEL OF DISTRIBUTION

There are three types of distribution channel:-

1-direct
2-retail
3-wholesale

We would like to choose

Producer --- wholesaler --- retailer --- customer
TWO LEVEL CHANNELS
SURVEY THROUGH QUESIONNAIRE
 PIE CHART
How much consumers spendon skincare products on a
monthly basis

Approx 500

Below 500

Above 500
 BAR GRAPH
ARE CUSTOMER READY TO CHANGE THIER EXISTING PRODUCT

Can’t say

No

YES
CONCLUSION
Maximum people are ready to change their existing product
However some people say no to change thier existing product
whereas some people are confused in whether they should
change thier existing product or not if we will lounge our
product with all the preferrence features
Hence ,if we lounch our product there are many chances of
success of our product