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GROUP ASSIGNMENT COVER SHEET

STUDENT DETAILS

Student name: Dang Minh Phuong Student ID number: 23004801

Student name: Dinh Thi Thuy Ngan Student ID number: 22003872

Student name: Nguyen Tuan Khang Student ID number: 23005710

Student name: Tran Nam Uyen Student ID number: 22003962

Student name: Pham Cao Kim Ngan Student ID number: 22003880

Student name: Do Nguyen Ky Duyen Student ID number: 23005745

UNIT AND TUTORIAL DETAILS

Unit name: Principles of Marketing Unit number: PMK-T323WSB-1

Tutorial/Lecture: Lecture Class day and time: Wed 8:00-11:15
Lecturer or Tutor name: Nguyen Thuy Hang

ASSIGNMENT DETAILS

Title: Group Report

Length: 2571 words Due date: Nov 21, 2023 Date submitted: Nov 18, 2023

DECLARATION
☑ I hold a copy of this assignment if the original is lost or damaged.
☑ I hereby certify that no part of this assignment or product has been copied from any other student’s
work or from any other source except where due acknowledgement is made in the assignment.

☑ I hereby certify that no part of this assignment or product has been submitted by me in another
(previous or current) assessment, except where appropriately referenced, and with prior permission
from the Lecturer / Tutor / Unit Coordinator for this unit.
 2

☑ No part of the assignment/product has been written/ produced for me by any other person except
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☑ I am aware that this work may be reproduced and submitted to plagiarism detection software
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for future plagiarism checking).
Student’s signature: Phuong
Student’s signature: Ngan
Student’s signature: Khang
Student’s signature: Uyen
Student’s signature: Ngan
Student’s signature: Duyen
Note: An examiner or lecturer / tutor has the right to not mark this assignment if the above declaration has
not been signed.
 3

Group Report
Analysis of VIFON Vietnamese style instant rice noodles beef flavor

Group Dinosaur
Đặng Minh Phương
Đinh Thị Thuỳ Ngân
Nguyễn Tuấn Khang
Trần Nam Uyên
Phạm Cao Kim Ngân
Đỗ Nguyễn Kỳ Duyên

Western Sydney Vietnam University

PMk-T323WSB-1: Principles of Marketing
Ms. Nguyễn Thúy Hằng
November 9, 2023
 4

Table of contents

I. Abstract 6
II. Introduction 7
1. Company description 7
2. Product description 7
III. External Environment 8
1. Macro environment: 8
★ Political 8
★ Economic 8
★ Technologies 8
2. Micro environment: 9
★ Competitors 9
★ Customers 9
IV. SWOT analysis 10
V. STDP analysis 11
1. Segmentation 11
2. Targeting 11
3. Different 12
★ Product differentiation 12
★ Service differentiation 12
★ Channel differentiation 13
★ People differentiation 13
★ Image differentiation 13
★ Choosing the right competitive advantages 13
4. Positioning 14
★ Positioning map 14
★ Positioning statement 14
VI. Marketing mix: 15
1. Product: 15
★ Quality: 15
★ Diversity: 15
3. Place/Distribution: 16
★ Indirect channel: 16
4. Promotion: 16
VII. Conclusion 18
 5

VIII. Appendix 19
IX. Reference 29
 6

I. Abstract
Vietnam Food Industries Joint Stock Company (VIFON) was founded on July 23, 1963. With a
capital of more than 103,263 billion VND (2013), VIFON is renowned as a pioneer enterprise in
the Vietnamese instant food market. It is the company that started the trend of packaging
Vietnamese specialties to make them more convenient. After more than 50 years of
establishment and development, VIFON has become a brand that provides instant fiber products
and spices familiar to Vietnamese people and has more than 1,000,000 points of sale in 64
provinces and cities in Vietnam and 49 countries around the world, including the United States,
Japan, Poland, the United Kingdom, Russia, and Germany. VIFON was the first Vietnamese
instant pho locator, thus customers frequently think of VIFON when looking for pho goods.
 7

II. Introduction

1. Company description

VIFON is one of the prestigious and long-standing companies that produced instant food and
spice in Vietnam. It was established in 1963 and became the first company in Vietnam to
produce instant pho in 1996 (VIFON, n.d). VIFON’s mission is to continuously upgrade the
product quality to satisfy domestic and international customers in terms of processing instant
food. Moreover, VIFON commits to protect customers’ health when using their products and the
quality of the environment. In addition, VIFON ensures to perform the social security policy for
their labors and society.

2. Product description

One of the most popular products of VIFON is the instant rice noodles called pho bo. Vietnam is
an industrialized country, hence citizens’ lifestyle is becoming busier than ever. Pho bo VIFON
will be a solution for people who do not have much time but still can have a nutritious meal. Pho
bo VIFON is proud of its rice noodles and soup which completely keep the quintessence of
Vietnamese Pho. During the period of more than 20 years, pho bo VIFON still maintains its
popularity towards Vietnamese citizens. Pho bo VIFON can be found in most of the resellers
stores in Vietnam and even abroad such as: Europe, the United States, Korea and Japan (VTC
News, 2023). Instant food is a developed industry in Vietnam and pho bo VIFON is ranked at the
3rd position with 21,55% out of the total market share after Foodeli (30,19%) and Acecook
(22,41%) (Metric, 2023).
 8

III. External Environment

1. Macro environment:

★ Political

Vietnamese consumers continue to use VIFON as a brand in the political sphere. VIFON
continues to uphold its reputation, showcase its skills, and win several government
awards of distinction, all of which attest to its strength and impact. The High Quality
Vietnamese Goods Business Association presented VIFON with the esteemed "High
Quality Vietnamese Goods 2023" certificate, which was an honor. (VIFON, 2023).

★ Economic

VIFON has solidified its reputation in the Vietnamese and global industries in 2023. The
Dan Tri newspaper (2021) claims that VIFON goods are accessible in more than 100
nations and territories and have taken over the two poles. VIFON has distributed more
than one billion goods under its brand in the last five years. One of the most remarkable
accomplishments, according to retail data from Nielsen IQ 2022, was to defeat strong
international firms to overtake them and become the leading brand in Poland with a
44.3% market share of the instant noodle industry. This information was presented by
VIFON during the 60th anniversary celebration.

★ Technologies

Furthermore, VIFON is a trailblazer in the removal of colored goods and always

prioritizes the health of its customers. According to the Tuoi Tre newspaper (2023),
today's VIFON products are not only a leader in safeguarding consumer health but also
produced with cutting-edge equipment and comply with international guidelines for food
safety and hygiene, such as the ISO 9001 system and the HACCP Food Safety
Management System, which are mandated for all businesses producing noodles, stewed
meat, and spices. This underlines the objective and benefit that Pho Bo VIFON o seeks to
provide its customers.
 9

2. Micro environment:

★ Competitors

Among the rivals is Acecook: Acecook Vietnam Joint Stock Company, which was
founded on December 15, 1993, and has been formally in business since 1995 (with a
44.8% market share), according to Brade Mar (2022).
One of the "big men '' in the Vietnamese instant noodle market is VIFON's rival, Asia
Foods Joint Stock Company (Asia Foods), which owns the "Red Bear Noodles' ' brand
(Asia Foods placed 2nd with 14.4%), according to Brade Mar (2022).
In the 2016 ranking of the Top 50 most valuable brands in Vietnam, Masan Consumer
Joint Stock Company—Masan Consumer's rival—is ranked seventh (Masan Consumer
with 9.2% market share), according to Brade Mar (2022).
Indirect competitors are also goods from recently established foreign companies,
particularly those in Korea and Japan, that may reach the Vietnamese market via free
trade agreements or corporate direct investment.

★ Customers

The two primary developed markets for VIFON are export and domestic. Consumers of
various ages purchase Pho Bo VIFON goods. Every market segment is putting pressure
on brands about the caliber and cost of their products.
 10

IV. SWOT analysis

(Appendix A)

Strengths Weaknesses

- Wide distribution and retailer system in Vietnam - Product’s flavor: Have not reached the authenticity
(VIFON Store, n.d.). of real pho compared to its competitor (Acecook
- Product’s quality (ISO 9001-2000, 9001:2000, De Nhat rice noodles,...) (De Nhat Rice Noodles,
9001:2008, HACCP certificate,...) (About 2020)
VIFON, n.d.) - Attributes: Lacking real preserved meat compared
- Product’s packaging: Contain a variety of to its competitors (Acecook De Nhat rice
packaging (Rice, n.d.). noodles,...) (De Nhat Rice Noodles, 2020)
- Price: Pack form’s price is relatively higher
compared to competitors (Figure 6.1: Price
comparison provided in 6. Marketing Mix).

Opportunities Threats

- Vietnam is the third largest instant noodles - Strong competitors

consuming market in 2023 (World Instant - Consumers’ rising interest in non-processed foods.
Noodles Association, 2021) (Appendix A) - Inflation and Vietnam currency exchange rate
- Vietnam instant noodles consumption rate is (Exchange Rate, n.d.) affecting supplies’ cost and
rising steadily (World Instant Noodles availability. (Appendix A)
Association, 2021) (Appendix A)
 11

V. STDP analysis
(Appendix B)

1. Segmentation

The market segment that VIFON targets is geographic segmentation. Based on a solid
foundation since 1963, the company's products have reached consumers in most
provinces and cities such as HCM, Hanoi, etc. Therefore, it can be said that the domestic
market is the target and the company's main consumption market. In recent times, with
the entry of brands from Japan, Korea, Thailand, etc., (Tin Tức Cổ Đông, 2016) it has
become difficult to reach users in big cities based on luxury instant-food trends. In
general, in the domestic market, the company's products are still consumed extremely
strong. Evidence shows that the company's annual consumption increases by an average
of 15%/year. (Báo Cáo Hội Đồng Quản Trị, 2019)

The domestic market brings stable revenue to the company, but the export market also
brings significant opportunities when the company's products are distributed to countries
such as Poland, Czech Republic, Slovakia, Germany, etc. France, Netherlands, UK,
Sweden, Norway, Finland, Hungary, Rumania, Russia, USA, Canada, Australia, New
Zealand, Tahiti, South Africa, Cuba, Laos, Cambodia, Taiwan, South Korea, Japan,
Singapore, Hong Kong, Philippines, Malaysia, etc (VIFON Đưa Ẩm Thực Việt Hội Nhập
Quốc Tế, 2018). Signed long-term agreements and contracts bring long-term prospects to
the company while annual revenue accounts for up to 30% of the company's total
revenue. (Bất Ngờ Câu Chuyện Doanh Nghiệp Việt Đứng Top Đầu Một Thị Trường Liên
Minh Châu Âu, 2023).

2. Targeting

The target market of VIFON includes "Lifestyle" and "Age" because of the high
concentration of young people today, the brand focuses on spreading through word of
mouth, seen and experienced through other customers. They focus on the two factors
above because it depends strongly on personal prejudice which needs to be fully
 12

exploited. Besides, Age and Lifestyle are the factors that have the strongest influence on
successful future transactions.

About Age: VIFON's main customer as well as most other instant food companies are
young people. Depending on the actual situation, it leads to different reasons for
purchasing such as meetings, work, free time, sadness leading to hunger, etc. It is
different from older age groups who like food of higher quality or served in more specific
locations. Regarding Lifestyle, ready-to-eat products often have few nutrients but are
high in fat, making the consumption of these products potentially harmful to health. It is
worth considering for customers with healthy-life awareness. (PHÂN KHÚC THỊ
TRƯỜNG và THỊ TRƯỜNG MỤC TIÊU - 123docz.net, n.d.)

3. Different
★ Product differentiation

• Competitive quality based on healthy ingredients manufactured with the strictest quality
standards of Vietnam and of the world such as the HACCP, ISO 9000:2000, ISO
9001:2008 and Global Food Industry Awards.
• Minimize the use of additives and only the ones that are listed in the Ministry of public
health’s allowed list.
• Offer customers wide selections of sizes, ingredients and flavors that suit Vietnamese
people's preferences with competitive prices.

★ Service differentiation

• Official website with high level of loading information and graphics, food safety and
sanitation column available to update the latest information about current health issues
and concerns.
• Customers can leave the email address to receive the latest promotions and offers.
• Customers can contact the company through email on the website, phone or fax.
 13

• Hotlines for consultant services available in Hanoi, HCM and Danang.

★ Channel differentiation

• 500 authorized retailers covering 64 provinces of Vietnam with more than 32000 local
shops.
• Customers can purchase large orders online through the official company’s website and
choose the delivery options at their own cost.

★ People differentiation

• Senior staff collaborates with young & enthusiastic employment.

• Hold training courses frequently.

★ Image differentiation

• Products for customer health.

• Products are environmentally friendly.
• Brand value benefits the public and society (doing charity works, creating jobs for the
locals, offering award scholarships).

★ Choosing the right competitive advantages

Based on analysis of the differences between VIFON and its competitors, 3 big
competitive advantages that we should consider most are:
• Product differentiation
• Channel differentiation
 14

• Image differentiation
VIFON is trying to provide a first-choice solution for busy people with quality, healthy
and environmentally friendly products that are highly available and affordable.

4. Positioning

★ Positioning map

Figure 1: Price and Varieties of VIFON and other competitors.

Aiming to position our brand as a high quality brand with a wide range of varieties (more
benefits) at competitive prices.

★ Positioning statement

VIFON is a convenient, affordable, and healthful option for customers with a range of
flavors and noodle types based on the very traditional Vietnamese cuisine, allowing you
to enjoy your meal while simultaneously working efficiently. It is recommended for all
young, busy professionals who feel that time, price, and food quality seem to be
unsolvable problems. Now, let Ngon-Ngon motivate and release you to succeed!
 15

VI. Marketing mix:

1. Product:

★ Quality:

The ingredients used in VIFON's pho products promote safety and consumer health protection.
Since 2003, the business's goal has been to remove food coloring from all products and upgrade
instant products to be more nutritious, not just dried meatballs made from wheat gluten
(VnExpress, n.d.). Thanks to its dedication to ready-to-eat products, VIFON was the first unit in
the food industry to be certified in accordance with ISO 9002 standards in 2002. In addition,
VIFON beef pho is the only product to achieve certification in the top 10 IUFoST global foods
based on the following criteria: nutrition, quality, safety, sensory, culture and economy
(NLD.COM.VN, 2010).

★ Diversity:

To give customers more options in choosing, VIFON has diversified VIFON pho with different
flavors including chicken and vegetarian with vegetables and mushrooms. However, not only
does Pho VIFON upgrade its variety of flavors, it also diversifies its product packaging designs
such as cups and bowls. (Appendix C.1)

2. Price:

VIFON is the oldest brand in Vietnam and is trusted by customers not only domestically but also
in other continents. To improve product quality, VIFON has used technology to produce
packages of real meat and healthy ingredients. Therefore, although VIFON has many product
lines in many different segments, VIFON Pho's prices are generally higher than those of
competitors such as Acecook, Miliket,...
 16

Brands Name of product Vnd/package Vnd/bowl

(60-65gr) (120-132gr)

VIFON Pho bo 8.400 24.900

Acecook Pho de nhat 8.200 x

Miliket Pho bo 5.000 x

3 Mien Pho bo 2.400 x

Chinsu Pho bo x 34.000

Figure 2: Price comparison https://www.bachhoaxanh.com/.

3. Place/Distribution:

★ Indirect channel:

- Online channel: Products are sold through VIFON's parent company on online platforms
such as Shopee, Lotte mart online, tiki, and Bach Hoa Xanh. (Appendix C.2.1)
- Offline channel: By the end of 2022, VIFON has a total of 500 exclusive distributors and
100,000 retail stores nationwide. In particular, exclusive distributors spread across 63
provinces and have a total of 6 agents in major cities. In addition, VIFON pho is also sold
in 20 VIFON mart stores. (Appendix C.2.2)

4. Promotion:

- Insight: Pho is one of the traditional dishes of Vietnam. Vietnamese people eat pho at any
time, morning, noon, evening, late at night and can replace rice. However, in a busy life,
 17

there will be times when there is not enough time for regular meals, so going to a pho
restaurant or cooking at home is difficult. VIFON Pho has solved those difficult problems
for consumers when it only takes 3 minutes to cook to get a delicious bowl of pho.
- Push-pull strategy:
+ The goal of the push strategy is that VIFON ensures that VIFON Pho products are
always available on the market to meet customer needs. VIFON has built a VIFON pho
distribution network across 63 provinces and cities. In addition, VIFON regularly deploys
promotions and discounts to distributors.
+ In the pull campaign, VIFON did direct marketing via phone, email,... to reach
customers in a personalized way.
- Advertising:
VIFON has chosen a strategy of diversifying advertising channels to contact consumers.
The company regularly promotes products on major television channels such as VTV and
HTV. Social networks (youtube, facebook), and websites. VIFON's YouTube channel
reached 47,000 subscribers, the company has released promotional videos of VIFON
Purple Pho with the participation of actors Thu Trang and Tien Luat (appendix C.3.1).
Besides, VIFON invited Miss H'hen Nie to be VIFON brand ambassador (thanhnien.vn,
n.d.) (appendix C.3.2). VIFON's official Facebook fan page, Miss H'Hen Nie, has
advertised two product lines, Beef Pho and Chicken Pho, with the message "Taste of the
homeland - Reaching the world" (appendix C.3.3).

- Sale promotion:
+ Promotion: 50% discount on all VIFON products at winmart from June 16 to June 29.
+ Organize the promotion program "VIFON 60 years, win real diamonds" (appendix
C.3.4)
 18

VII. Conclusion

In conclusion, pho bo VIFON has successfully provided a wide range of retailers and distribution
for customers to approach the product easily. Plus, VIFON is the earliest established company to
produce instant noodles and pho bo VIFON is one of its earliest products, hence, customers can
feel secure when purchasing the product as they believe in VIFON’s credibility. In addition, pho
bo VIFON can ensure the ingredients and nutrition for customers as this product has a variety of
safety certificates such as: ISO 9001-2000, 9001:2000, 9001:2008, HACCP certificate (VIFON,
n.d). Beside the strengths, pho bo VIFON’s weaknesses are the invariable advertisement and
promotion of product. Pho bo VIFON does not have much expansion on the market to develop
the product. Unlike its competitors such as Pho Chin-su and Pho De Nhat, Pho VIFON does not
have preserved meat which may not attract customers as other competitors. Moreover, Pho bo
VIFON has much higher prices with the same product compared to its competitors like pho
Miliket and pho 3 Mien. Instant rice noodles is a core industry in Vietnam, therefore, there are
numerous competitors competing with VIFON. Hence, VIFON needs to specialize their products
in terms of price, tastes, quality and promotion. Although VIFON should offer a competitive
price, they need to consider carefully about the cost of raw materials and processing to make sure
that they still can earn profit from their Pho product.
 19

VIII. Appendix
Appendix A: SWOT analysis

★ Strength:
- Availability: Wide distribution and retailer system in Vietnam (supermarkets, convenient
stores, VIFONmarts,...) (VIFONStore, n.d.).
- Product’s quality: With the promise of not using chemical coloring in its products,
VIFON ensures the consumer’s safety with the additional achievements regarding
product quality (ISO 9001-2000, 9001:2000, 9001:2008, HACCP certificate,...) (About
VIFON, n.d.); therefore, this is VIFON’s very first success in building consumers’ trust.
- Product’s packaging: Contain a variety of packaging although lacking the cup version
(Rice, n.d.). Creating a satisfying experience for the customers when searching for a
quick meal and elevating the product’s conveniency.
★ Weakness:
- Product’s flavor: Have not reached the authenticity of professionally-made pho compared
to its competitors (Acecook De Nhat rice noodles,...) (De Nhat Rice Noodles, 2020)
which affects the consumers’ experience and overall hinder profitability of the product.
- Attributes: Innovative actions toward improving the product’s quality should be taken to
satisfy the latest needs of consumers - quality protein source. The product lacks real,
preserved meat compared to its competitors (Acecook De Nhat rice noodles,...) (De Nhat
Rice Noodles, 2020). Which makes the product appear to be not as valuable in the
perception of the customers for the reason of having lower nutritional value; therefore
customers’ consideration would not be as high compared to products of the same product
line.
- Price: Relatively higher compared to products of the same form - packs - which might
affect the consumers’ choice of purchase. (Figure 6.1: Price comparison provided in 6.
Marketing Mix)
★ Opportunities:
- Vietnam is the third largest instant noodles consuming market in 2023 and Vietnam
instant noodles consumption rate is rising steadily according to the World Instant Noodles
 20

Association (World Instant Noodles Association, 2021) which provides opportunities for
VIFON to create further profit and attract new segments through product line filling and
product line stretching. (See table A1)
Table A1: Top 10 countries with the highest instant noodles demand in 2023.

Source: World Instant Noodles Association https://instantnoodles.org/en/noodles/demand/table/

★ Threats:
- Strong competitors: Acecook, Micoem, Masan,... sharing the same product line of instant
noodles but with a larger price range, diverse items and larger target segments which
might affect VIFON’s profit.
- Consumers have been becoming more health-focused, resulting in a rising demand for a
non-processed diet which might be one of the biggest threats.
- Supplies’ cost and availability are affected by inflation and Vietnam currency exchange
rate (Exchange Rate, n.d.) which directly harms VIFON’s production process. (See table
A2)
Table A2: Vietnam currency exchange rate versus majors foreign currencies from November 2,
2023 to November 8, 2023.
 21

Source: The State Bank of Vietnam

https://www.sbv.gov.vn/TyGia/faces/ExchangeRate.jspx?_afrLoop=34900539868563023&_afr
WindowMode=0&_adf.ctrl-state=oq9rw3wuj_4
 22

Appendix B: Positioning map

SoSanhGia.com

Bachhoaxanh.com
 23

Unibenfoods.com

comifood.com

Appendix C: Marketing mix

 24

★ C.1 Products:
Pho VIFON's types

★ C.2 Place/ Distribution:

C.2.1 Shopee
 25

Lotte mart online

Bach Hoa Xanh

 26

C.2.2 VIFON mart

VIFON mart is a chain of stores invested by VIFON, established in 2020. The chain of stores
offers customers many choices with more than 200 products with the criteria of convenience,
quality, and safety. In just a few months after operation, the stores increased quite a lot in the
inner city area of Ho Chi Minh City.

★ C.3 Promotion:

C.3.1 The VIFON Purple Pho advertisement with the slogan "Don't ask if it's delicious"
was made by actors Tien Luat and Thu Trang
 27

Appendix C.3.2 Miss H'hen Nie to be VIFON's brand ambassador

On the occasion of the company's 55th anniversary and the event of establishing the Guinness
record "World's largest bowl of instant beef pho", VIFON announced that Miss H'Hen Nie
officially became the Brand Ambassador for VIFON.

Appendix C.3.3 H'Hen Nie in Pho VIFON's advertisement on Facebook

 28

Appendix C.3.4 Promotion program "VIFON 60 years, win real diamonds"

 29

IX. References
About VIFON. (n.d.). VIFON. Retrieved October 19, 2023, from
https://VIFON.com.vn/en/about.html
Achievements. (n.d.). VIFON. Retrieved October 19, 2023, from
https://VIFON.com.vn/en/achievements.html
Báo cáo hội đồng quản trị. (2019). VIFON.
https://VIFON.com.vn/vnt_upload/news/tin-tuc-co-dong/Bao-cao-H%C4%90QT-VF2.pd
f
Bất ngờ câu chuyện doanh nghiệp Việt đứng top đầu một thị trường Liên minh Châu Âu. (2023,
July 21). Thanhnien.vn.
https://thanhnien.vn/bat-ngo-cau-chuyen-doanh-nghiep-viet-dung-top-dau-mot-thi-truong
-lien-minh-chau-au-18523072107203331.htm
Chiến lược Marketing của VIFON | Brade Mar. (2022, June 29).
https://brademar.com/chien-luoc-marketing-cua-VIFON/
De nhat rice noodles. (2020). Acecookvietnam.
https://acecookvietnam.vn/en/product/de-nhat-rice-noodles/
Exchange rate. (n.d.). The State Bank of Vietnam. Retrieved November 2, 2023, from
https://www.sbv.gov.vn/TyGia/faces/ExchangeRate.jspx?_afrLoop=34900539868563023
&_afrWindowMode=0&_adf.ctrl-state=oq9rw3wuj_4
Gói phở ăn liền đầu tiên của Việt Nam nay đã vươn đến đâu? (2023, June 30). Báo Điện Tử
VTC News; VTC News.
https://vtc.vn/goi-pho-an-lien-dau-tien-cua-viet-nam-nay-da-vuon-den-dau-ar803074.htm
l#google_vignette
History of development. (n.d.). VIFON. Retrieved November 1, 2023, from
https://VIFON.com.vn/en/history-of-development.html
https://www.facebook.com/VIFONVietnam. (n.d.-a). CHƯƠNG TRÌNH KHUYẾN MẠI “VIFON
60 NĂM ,TRÚNG KIM CƯƠNG THẬT RỒI.” VIFON.com.vn. Retrieved November 2,
2023, from
https://VIFON.com.vn/vn/chuong-trinh-khuyen-mai-VIFON-60-nam-trung-kim-cuong-th
at-roi-.html
 30

https://www.facebook.com/VIFONVietnam. (n.d.-b). Món quà sinh nhật đầy tự hào của VIFON:
đứng đầu thị trường Ba Lan cùng danh hiệu “Tập thể lao động xuất sắc.”
VIFON.com.vn. Retrieved November 5, 2023, from
https://VIFON.com.vn/vn/mon-qua-sinh-nhat-day-tu-hao-cua-VIFON-dung-dau-thi-truon
g-ba-lan-cung-danh-hieu-tap-the-lao-dong-xuat-sac-.html
https://www.facebook.com/VIFONVietnam. (n.d.-c). VIFON TỰ HÀO 27 NĂM LIỀN ĐẠT
CHỨNG NHẬN HÀNG VIỆT NAM CHẤT LƯỢNG CAO. VIFON.com.vn. Retrieved
November 5, 2023, from
https://VIFON.com.vn/vn/VIFON-tu-hao-27-nam-lien-dat-chung-nhan-hang-viet-nam-ch
at-luong-cao.html
Metric - Nền tảng Số liệu E-commerce. (n.d.). Metric.vn.
https://metric.vn/pho-an-lien#:~:text=So%20s
Mì ăn liền đầy đủ hương vị, giá tốt tại Bách hoá xanh. (n.d.). Bachhoaxanh. Retrieved November
1, 2023, from https://www.bachhoaxanh.com/mi
NLD.COM.VN. (2010, October 23). Phở ăn liền VIFON đạt top 10 Giải thưởng thực phẩm toàn
cầu. Https://Nld.com.vn.
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