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Culture Documents
Contemporary
World
Chapter 1: Defining Globalization
Structure, History,
Concept, Metaphors and
Nature of Globalization
What is
GLOBALIZATION?
can be described as a process by
which the people of the
world are unified into a
single society and function
together.
a combination of economic,
technological, sociocultural
and political forces.
The Task of Defining The literature on the definitions of
globalization revealed that
Globalization definitions could be classified as
either:.
Cultural Differentialism
Cultural Hybridization
Cultural Convergence
Cultural Differentialism
● Emphasizes the fact that cultures are essentially different and are only
superficially affected by global flows. The interaction of cultures is
deemed to contain the potential for “catastrophic collision”.
● This theory has been critiqued for a number of reasons, especially on its
portrayal of Muslims as being “prone to violence”
Cultural Hybridization
● Emphasizes the integration of local and global
cultures.
● Globalization is considered to be a creative
process which gives rise to hybrid entities that
are not reducible to either global or local.
Cultural Differentialism
● Another key concept is Arjun Appadurai’s
“scapes” in 1996, where global flows involve
people, technology, finance, political images,
and media and the disjunctures between them,
which lead to the creation of cultural hybrids
Cultural Convergence
● Stresses homogeneity introduced by globalization.
● Cultures are deemed to be radically altered by strong flows, while
cultural imperialism happens when one culture imposes itself on and
tends to destroy at least parts of another culture.
● Deterritorialization means that it is much more difficult to tie culture
to a specific geographic point of origin.
Globalization of Religion