AMAZON CASE

ANALYSIS
Made by: Anwesh Banerjee (040)| Arka Sarkar
(044)| Nikhil Shinde (134)| Niladri Ganguly (136)|
Satyen Narwade (193)| Soham Bandyopadhyay
(213)| Yogesh Rai (254)
About Amazon

• Mission: to be Earth’s most customer-centric company.

• Vision: To be Earth’s most customer-centric company,

where customers can find and discover anything they
might want to buy online, and endeavors to offer its
customers the lowest possible prices
 KE Y SE GM E NT S

E-Commerce & Technology & Med ia &

Retail Cloud Services En t ert ain men t

E -C o m m erce A mazon Web Market Share in

Mark et S h are in US Services (AW S) is a U SA :
- 3 5 .6 % major player in the E -B ooks - 83.3%
Wo rld - 1 4 .4% cloud services A lexa (G lobally) -
market, . 62%
IaaS Market Share -
41.5%
 Political Technological
Governmen
t regulations Rapid advancements in e-
commerce a on e-
nd antitrust commerce technology.
Trade polici issues.
es impacting Innovation in logistics and supply
global
supply chain chain management.
.

Economic n m ent al
f a c to r s such as
Enviro
o n o m ic pt
Macroec
s t rates. Pressure to ado
o n a n d in te r e y sustainable
inflati e n v iro n m e n ta ll
r a te f lu c tuations
Exch a ng e practices.
g in te rn ational s and their
a ffe c ti n Green initiative
operations. a c t o n o p e ra tions and
imp
reputation.

Social Legal
Intellectual p
ume r
Changing cons
roperty rights
and patent li
e f e r e n c e s a n d shopping tigation.
pr Employmen
t laws and
behaviors. regulations a
l m e dia on ffecting
Im pa c t o f s o c ia workforce m
anagement.
n a nd
brand reputatio
n s u m e r p e r c e ption.
co
 STRENGTHS WEAKNESSES
1. Strong Brand Recognition
2.Diverse Product and Services
portfolio
S W • Reliance on Third-Party Sellers
• Profitability challenges

3.Customer Centric Approach

O T
THREATS
OPPORTUNITIES
1. Intense Competition
• Expansion into New Markets
2. Data Security concerns
2. Acquisitions and Partnerships
3. Supply chain disruptions
Thanks
!