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  • 15-Acceptance and Preference Testing

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    Acceptance and preference testing are methods used in consumer sensory evaluation to determine if consumers like, prefer, or find acceptable a product based on its sensory characteristics. [Acceptance testing measures how much consumers like a single product on a hedonic scale. Preference testing requires consumers to choose between two or more products.] Common methods include hedonic scaling using a 9-point liking scale, paired preference tests where consumers choose between two samples, and preference ranking where consumers rank multiple samples in order of preference. The results help evaluate a product at the end of development or reformulation.

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    Acceptance and preference testing are methods used in consumer sensory evaluation to determine if consumers like, prefer, or find acceptable a product based on its sensory characteristics. [Acceptance testing measures how much consumers like a single product on a hedonic scale. Preference testing requires consumers to choose between two or more products.] Common methods include hedonic scaling using a 9-point liking scale, paired preference tests where consumers choose between two samples, and preference ranking where consumers rank multiple samples in order of preference. The results help evaluate a product at the end of development or reformulation.

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    2 views19 pages

    15-Acceptance and Preference Testing

    Uploaded by

    gohv588
    Acceptance and preference testing are methods used in consumer sensory evaluation to determine if consumers like, prefer, or find acceptable a product based on its sensory characteristics. [Acceptance testing measures how much consumers like a single product on a hedonic scale. Preference testing requires consumers to choose between two or more products.] Common methods include hedonic scaling using a 9-point liking scale, paired preference tests where consumers choose between two samples, and preference ranking where consumers rank multiple samples in order of preference. The results help evaluate a product at the end of development or reformulation.

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    © All Rights Reserved
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    of 19

    Acceptance and preference testing

    Learning outcomes

    • Explain consumer sensory


    evaluation.
    • Discuss :
    – Acceptance testing
    – Preference testing
    Consumer sensory evaluation

    • Is usually performed towards the


    end of the product development or
    reformulation cycle.

    • In consumer sensory analysis the


    investigator is interested in whether
    the consumer likes the product,
    prefers it over another product, or
    find the product acceptable based
    on its sensory characteristics.
    Consumer sensory evaluation

    Sampling:
    • random, screened
    • >100
    • Target group
    • Age
    • Social class
    • Geographical region
    Acceptance testing
    Acceptance testing

    • In the measurement of
    acceptance or liking, the
    consumer panelists rate their
    liking for the product on a scale.

    • Acceptance measurements can


    be done on single products and
    do not require a comparison to
    another product.
    Hedonic scaling:
    quantification of acceptability
    • The most common hedonic scale
    is the 9-point hedonic scale.

    • Also known as a degree of liking


    scale.
    Hedonic scaling:
    quantification of acceptability
    • like extremely
    • like very much
    • like moderately
    • like slightly
    • neither like nor dislike
    • dislike slightly
    • dislike moderately
    • dislike very much
    • dislike extremely
    Hedonic scaling:
    quantification of acceptability
    • The verbal anchors of the scale
    were selected so that the
    psychological distance between
    successive scale points is
    approximately equal.
    Other acceptance scales

    • Line scales
    • Magnitude estimation
    • Pictorial scales and testing with
    children
    Preference testing
    Preference testing

    • In preference measurement, the


    consumer panelist has a choice.

    • One product is to be chosen over


    one or more other products.
    Preference testing

    • It is possible that a product could


    win in a choice test, but still be
    unappealing on its own.
    Preference testing

    • If there are 2 products, this is


    known as a paired preference
    test.
    Simple paired preference testing

    • Panelist receives two coded


    samples.

    • The two samples are presented


    to the panelist simultaneously
    and the panelist is asked to
    identify the sample that is
    preferred.
    Simple paired preference testing

    • The subject must make a choice


    (forced choice).

    • Responding with “no preference” or


    equally preferred is not an option.

    • Possible serving sequences:


    Simple paired preference testing

     Analysis of result:

    • Ho : A = B P=½

    • H1 : A ≠ B
    Preference Ranking

    • The consumers are asked to rank


    several products in either
    descending or ascending order of
    preference or liking.

    • They are not allowed to have ties in


    the ranking (forced choice).

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