GLI MP S BA C K

SHORT QUIZ (1/4 SHEET OF PAPER)

1. IT IS A SYSTEM OF SIGNS, WHICH CREATE MEANING.
2. IT IS GENERALLY ACCEPTED WAYS OF DOING SOMETHING.
3. WHAT DO YOU CALL THE STUDY OF SIGNS?
4-6. WHAT ARE THE TYPES OF CODE
7-10. GIVE AT LEAST 4 GRAMMAR OF CAMERA .
 GENRE
CHA P TER 2 – L ESS ON 3
GENRE
• Is a French word which means “ kind or class”.
• The original Latin word is “genus” and means a class of things
that can be broken down into subcategories..
• The primary genres that media creators and producers invoke
are the following: entertainment, news, information education,
and advertising.
NEWS
• News are stories that have critical importance to community and national life.
• News stories are also told following the basic structure of beginning, middle ,
and end.

• The Journalist, people trained to report news to an audience, are expected to be

objective, comprehensive and bias-free.

• Journalist employ various-sub-genres in delivering the news. At present, there

are five major divisions of news stories, these are the following:
5 MAJOR DIVISIONS OF NEWS STORIES
1. Hard or straight news
2. Feature
3. Soft news
4. Investigative news
5. Opinion
HARD NEWS

•Hard news is usually found in the first page of a newspaper

or makes up the headline of a regular episode of primetime
news. Hard news values two elements: seriousness and
timeliness.
•SERIOUSNESS – Topics or issues that are critical to the lives
of the community and the body politic.
•TIMELINESS – Stories that cover current events
SOFT NEWS

• These would include lifestyle news, article offering the best way to do something, or even video
clips presenting the point-of-view of ordinary folks

• Soft news are also called human interest stories.

FEATURES

• Feature stories are extensions of soft news in a sense that the

humanitarian interest angle is played up and presented in a longer
and elaborate format. Most feature stories follow the beginning –
middle – end structure, but the journalist can take liberties as long
as clarity is not compromised.
EDITORIALS AND OPINION

• Opinions against hard news are reserved for editorials and opinion columns.
• In newspapers, they are usually found in at least one page, or perhaps a spread made up of two
pages facing each other.

• More commonly called as columns, these opinion articles and editorials express an individual
or organizational point of view.
INVESTIGATIVE REPORT

• Investigative reporting has a very specific relation to power because

it focuses in finding, reporting and presenting news which the
authorities try to conceal.
ADVERTISEMENT

• Are messages that are created to sell a product or a services.

Advertising messages can either be commercial in nature,
information-laden, usually advancing a cause or an advocacy. There
are 3 established broad sub-genres of advertising.
3 SUB-GENRES OF ADVERTISING
HARD-SELL ADVERTISEMENTS – Are mostly commercial in
nature and utilize explicit message to get the consumers to
purchase a product or patronize a service.
Ex: a celebrity mother who talks about the latest laundry
detergent as the only solution to the stain-soaked school
uniforms his sons.
3 SUB-GENRES OF ADVERTISING
SOFT-SELL ADVERTISEMENTS – are associative in nature. A
major soda company associates its products with the
happiness derived from family togetherness.
INFOMERCIAL – derived from the words information and
commercials, combine the need to inform or educate and the
intent to sell a product.
ENTERTAINMENT
• Derives from the French word entretenir which means to “hold the
attention, keep busy, or amused.”
• Entertainment then grabs the audience’s attention to present
something that will make them comfortably entertained, while
generating pleasurable feelings of being satiated with the
cumulative effect of the story, the production numbers, and the
visuals.
 Genre ENTERTAINMENT
Subgenre Festival Drama Gaming Comedy

Second-level parades Workplace sports Situation

subgenre comedy
Third-level Secular Dramas about Professional Work-base
subgenre parades Professionals Sports sitcom
Fourth-level Nonrecurring Hospital NFL Hospital-based
subgenre Secular parades Dramas Football Sitcoms
• Some of these genres in television originated from foreign
franchises, while others have been resilient since the time the first
television set in the Philippines was turned on.
 ENTERTAINMENT PROGRAMMING FOR TELEVISION

Live Shows Comedy Fictional Talk shows Game Reality Magazine

narrative shows Television shows

Noontime Gag show Serial Showbiz Sport Talent Travel

shows narratives entertainm events and search shows
ent matches
Musical Comedy Strand- Women’s Gaming Survival Cooking
shows drama alone (one talk shows events shows
episode
narrative)
Morning
shows
INFORMATION

• Is all about the raw material that circulates around us and from
where news as another genre is generated[. Information is anything
that provides us data about the world. It could be simple piece of
data, or it could be a set of data that says something about an event,
a person, a thing, etc.
BLOGS
• for purposes of gaining information literacy, we can classify them into broad
categories: blog, derive from the words web and log consists of web entries by
an individual, displayed in reverse chronological order, providing a commentary
on something, or an articulation of a personal opinion, a recounting of life’s
events, or an elaboration of some concept.

• Blogging is also considered a social networking activity as it invites

participants to talk their opinions and insights with the blog authors as well as
interact with other readers.
WIKIS
• A Wiki is essentially an application that allows the modification, revision,
extension , elaboration sometimes even deletion of its content.

• The most famous wiki is the Wikipedia, an encyclopedia project that relies on a
global community of users to contribute for generation, revision and
elaboration.

• Wiki writers, aside from being able to create new pages within web site, can
also promote topic associations through hyperlinks that will connect the reader
to another document that cn provide more information or elaboration to the
topic.
THANK YOU !