LESSON 3

UNDERSTANDING MEDIA :
ASTHETIC OF THE IMAGE,
TEXT AND AUDIO
LEARNING OBJECTIVES

Differentiate how news is framed through differing media outlets

Assess how images could convey messages

Create media messages using visuals

Create media messages using text and words

FRAMING AND
READING
FRAMING AND READING
Framing means to construct, compose or
imagine something, meaning to create with
a solid plan to follow using a specific
structure in mind.
NEWS
the communication of information on
current events print, broadcast, Internet, or
word of mouth to a third party or mass
audience.
Newspaper
a regularly scheduled publication containing news,
information and advertising , usually printed on
relatively inexpensive, low grade paper such as
newsprint.
 Sections of Newspaper

• Headlines • Business and Finance Sectio

• Editorial Page • Entertainment
• Lifestyle
• Sports Section
• Obituaries
• Classified Ads
 HEADLINES
These are usually found on the
front page of the paper. The
title of the news is printed in
big, bold letters called
“banner headline”
EDITORIAL PAGE

Editorials give views or

opinions of the editor or
publisher on certain
issues or events.
 SPORTS SECTION
This section contains news on
events containing sports from
in and out of the country. This
section also contains well-
known people in the sports
world.
 CLASSIFIED ADS
Contains advertisements
that fall under the
categories like “Help”,
“Wanted”, “For Lease /
For Sale”, and “Wanted
To Buy”.
 BUSINESS AND
FINANCE SECTIONS
Contains businessmen and
people interested in
business with information
on banking. foreign
exchange rates, imports and
exports, and prices of prime
commodities.
ENTERTAINMENT
 Contains info about movies,
radio, television, and other
activities for entertainment.
 LIFESTYLE
Provides info about
budgeting, food
preparation, house
improvement, etc.
 OBITUARIES
Provides info on the
activities of different
religious sections and also
lists people who recently
died and the time and place
of their burials.
 5Ws and 1H
This involves presenting
the details by answering the
basic questions about the
news item presented in
inverted pyramid style.
 Inverted Pyramid Style

This means narrating the

most interesting details as
the story winds down
JOURNALISM
the collecting, writing, editing, and presenting of news
in newspapers, magazines, radio, and television
broadcasts, or the Internet”
“Objectivity”
- the main characteristics in creating a news story.

- facts should be presented without any

form of bias or emotion that favors one
side over the other.
 Dailies or broadsheets
the main or major
newspapers are
printed in the long
paper format
 Tabloid
smaller, easy to read daily
paper that competes heavily
by using sensationalism and
highlighting the most
controversial news
BOOKS, COMICS, MAGAZINES,
AND THE PUBLISHING
INDUSTRY
LITERATURE BOOKS AND TRADE BOOKS

• Literature Cover books

• novels, novelettes, an anthology of short stories,
essays, memoirs
• Trade Books
• picture books, children’s books, art books
 COMICS
are usually designed into
panels, where the dialogues
and descriptions are written
on dialogue balloons panel
lines
 MAGAZINES
are periodicals that
contain printed stories,
essays, illustrations and
photographs and pages of
advertising content
READERSHIP
In the National Book Development Board’s 2012 Reader
Survey, Filipinos aged 18 years old and above, stated that
88% (or around 49.2 million people they surveyed
nationwide) of Filipino adults read printed materials.
 ACTIVITY #1
Create a media message using text and words.
 PHOTOGRAPHY AND
TIMELESS IMAGE CONCEPTS
PHOTOGRAPHY
“the process of recording images through chemical
interactions caused by light rays hitting a sensitized
surface”
Questions to be determined in composing shot:
• Where is the camera located? Is it near or far
from the object?
• Where is camera placed? Is it higher or lower than
the subject?
• What is the main focus of the shot? What are the
secondary elements of shot?
PHOTOGRAPHY
rule of thirds = sense of imbalance
FRAMING AND LISTENING
 The radio was deemed very important at a time
when moving pictures were not yet invented to supply
more accurate details of a broadcast
 REACH FLEXIBILITY ENGAGEMENT
transmitters reach somehow serves high pitch voice
wide audience as the presentation
“background” of coupled with
our daily lives music that evokes
emotion
Performance Task
Pass the Message!

The purpose of this game is to see if the same meaning will

be decoded by the people who receive and send the message
to others. This is where you’ll discover the concept of
having “noise” or misinterpretation in the passage of
information through various channels.
GROUP ACTIVITY
Here’s the mechanics:
1. Divide yourself into 2 or 3 groups.
2. Each group should form a circle
3. Select one group leader who will write a 3 sentence
story/message on a piece of paper.
4. The leader will whisper the 3 line story/message on his
or her right.
5. The person on the leader’s left will then pass the
message back to the leader.
Performance Task

Discuss the process.

So was the message close to the original or far from it?

What do you think happens to a message along the way?
What could cause the discrepancies?
What makes the message passing a success?
Mini Performance Task (25 pts.)
Create a media message using visuals.