Professional Documents
Culture Documents
Research Methods
Research Methods
METHODS
TYPES OF RESEARCH
METHOD
Quantitative- objectively measured data,
through standardized tests, physiological
changes, statistical analysis. Scientific method
Qualitative research- the nature, subjective
experiences of the participant, beliefs.
Emotions. Open ended, highly interpretive,
individuals attitudes and behaviour.
Self- reports:
diary,
interview,
(telephonic,
personal, web,
email inter
Questionnaire
FORMS OF DATA
COLLECTION
BEHAVIOURAL AND
PERFORMANCE MEASURES