Meaning of Communication

Communication is fundamental to existence and survival of humans as well

as to an organistaion . It is a process of creating and sharing ideas

information , views , facts , feelings , etc. among the people to reach a

common understanding . Communication is the key to the direction function

of a management.
Characteristics Of Communication
•Atleast two persons

•Message is Must

•Communication May be Written, Oral, Gestural

•Communication is a Two Way Process

•Primary Function to a Motive Response

•It can be Formal or Informal

•It flows Up and Down and Side to Side

 Elements of Communication
•Communicator

•Communicate

•Message

•Communication
Channel

•Response or Feedback
•Base of action

•Planning Becomes Easy

•Means of Coordination

•Aids in decision making

•Provides Effective Leadership

•Boosts Morale and Motivation

Types or Forms of Communication
•1. On the basis of Organisational Structure
(a)Formal Communication
(b) Informal Communication

2. On the basis of Direction of Communication

(a) Downward Communication

(b) Upward Communication

3. On the basis of Way of Expression

(a) Verbal Communication
(b) Written Communication
Formal & Informal Communication
Downward & Upward
Communication
Verbal and Written Communication
Two Way Communication
1. Clarity of Message
2.Unbiased
3.Reciprocal Communication
4.Consistensy of Message
5.Speed
6.Accuracy
7.Feedback
Measures to Overcome Barriers to
Communication
Simple language
Active Listening
Avoid Information Overload
Eliminate Difference in Perception
Reduce and Eliminate Noise Lvels
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