By By- B.

Punith Kumar Reddy

BBA 3rd sem B/s
What is Communication?

• Communication is the process of passing or

exchanging ideas, emotions, information, and
thoughts between two or more people. When a
meaningful interaction happens among people,
then effective communication takes place.
 Verbal Communication
• Verbal communication is perhaps the most obvious and understood
mode of communication, and it is certainly a powerful tool in your
communication toolbox.
• Verbal communication means effectively presenting your thoughts in
verbal format i.e., by talking.
• Verbal communication skills are essential in the world of business. Be it
a weekly meeting or presentation to stakeholders, the importance of
verbal communication is unparalleled.
• People always remember a person who speaks clearly, effectively,
confidently, and charismatically.
 Types of Verbal Communication
1. Intrapersonal Communication
2. Interpersonal Communication
3. Small Group Communication
4. Public Communication
Verbal communication is a broad topic. There are
various elements that help us organize our thoughts
around it. They are:
• 1.Tone
• 2.speed
• 3.volume
 Non-Verbal Communication
• Nonverbal communication refers to the ways in which beings
convey information about their emotions, needs, intentions,
attitudes, and thoughts without the use of verbal language.
• It is not a word-based communication. It does not use any
written or spoken words but uses symbols, body language, color
etc. 
• Non-verbal communication does not always take place
separately and independently from verbal communication. In
most of the cases, they are complementary or inter-dependent.
It may be used alone or as the supplement of verbal
communication and it may be visual or aural.
 Types of Non-Verbal Communication
• Facial Expressions
• Gestures
• Proximity
• Touch
• Eye-contact
• Appearance
• Para linguistics
 Conclusion
• Communication is a means used to represent the psychology of
people. Effectual communications help the person to evolve better and
help in minimizing the relationship issues, both personal as well as
professional.
• Verbal and Non-verbal communication is ways to convey messages or
pass information with diluting the facts.
• Both, Verbal and Non-verbal communications hold great importance
as at times certain things can’t be passed using the structured methods
of verbal communication and need to use non-verbal communication
methods.