The Importance of

Research in Daily Life

Learning Objective
 Toidentify and describe the
importance of research in daily life
Key Understanding
 Understanding the importance of research
in inquiring and investigating particular
issue or topic is relevant in daily life.

Key Question
 What are the importance of research
in daily life?
 Meaning of Research

 Research is a process of executing various mental acts for

discovering and examining facts and information to prove the
accuracy or truthfulness of your claims or conclusions about
the topic of your research.
 Research requires you to inquire or investigate about your
chosen research topic by asking questions that will make you
engage yourself in top-level thinking strategies of interpreting,
analyzing, synthesizing, criticizing, appreciating, or creating to
enable you to discover truths about the many things you tend to
wonder about the topic of your research work. (Litchman 2013)
 Importance of Research
in Daily Life
 It
promotes people’s interdependence or interpersonal
relationships that the world needs for solving its societal
problems.

 Researchstudies happen in any field of knowledge.

Anthropology, Business, Communication, Education,
Engineering, Law, and Nursing, among others, turn in a big
number of research studies that reflect varied interests of people.
 Importance of Research
in Daily Life
 Resulting from internal aspects, people cannot measure
worldviews but can know them through numbers. Obtaining
world knowledge in this manner directs you to do a research
called Qualitative Research. This is a research type that puts
premium or high value on people’s thinking or point of view
conditioned by their personal traits.
 As such, it usually takes place in soft sciences like social
sciences, politics, economics, humanities, education,
psychology, nursing, and all business-related subjects.
 Importance of Research
in Daily Life
 Ina qualitative research, the reality is conditioned by
society and people’s intentions are involved in explaining
cause-effect relationships. Things are studied in their
natural setting, enough for you to conclude that qualitative
research is an act of inquiry or investigation of real-life
events.
 Importance of Research
in Daily Life
 The scientific approach of research gives stress to measurable
and observable facts instead of personal views, feelings, or
attitudes. It can be used in researches under the hard sciences
or STEM (Science, Technology, Engineering, Medicine) and
natural sciences (Biology, Physics, Chemistry).
 Importance of Research
in Daily Life
 The naturalistic approach is people-oriented and focuses on
discovering the real concept or meaning behind people’s
lifestyles and social relations.
 Itis useful in social sciences, which to others exists as soft
sciences. Considered as soft sciences are Anthropology,
Business, Education, Economics, Law, Politics, and all subjects
aligned with business and all those focused on helping
professions such as, Nursing, Counseling, Physical Therapy, and
the like. (Babbie 2013)
 Importance of Research
in Daily Life
 From a social science researcher’s viewpoint, these
qualitative data resulting from naturalistic approach of
research serves as the basis for determining universal
social values to define ethical or unethical behavior
that society ought to know, not only for the benefit of
every individual and community but also for the
satisfaction of man’s quest for knowledge. (Sarantakos
2013; Ransome 2013)
 Importance of Research
in Daily Life
 Inthe field of Humanities, man’s social life is also
subjected to research studies. However, researchers in
this area give emphasis not to man’s social life, but to
the study of the meanings, significance, and
visualizations of human experiences in the fields of
Fine Arts, Literature, Music, Drama, Dance, and other
artistically inclined subjects.
 Importance of Research
in Daily Life
Researches in these subjects happen in any of the following
humanistic categories:

 Literatureand Art Criticism where the researchers, using well-

chosen language and appropriate organizational pattern, depend
greatly on their interpretative and reflective thinking in
evaluating the object of their study critically .
 Importance of Research
in Daily Life
Researches in these subjects happen in any of the following humanistic
categories:

1. Philosophical Research where the focus of inquiry is on knowledge

and principles of being and on the manner human beings conduct
themselves on earth.

2. Historical Research where the investigation centers on events and

ideas that took place in man’s life at a particular period.
 Importance of Research
in Daily Life
 Just
like in other subjects under soft sciences such as marketing,
man’s thoughts and feelings still take center stage in any research
studies.
 The importance of any researches in any of these two areas in
business are to increase man’s understanding of the truths in line
with markets and marketing activities, making him more
intelligent in arriving at decisions about these aspects of his life.
Research types that are useful for these areas are the basic and
applied research. (Feinberg 2013)
 Importance of Research
in Daily Life
 Qualitative research is important in promoting a full understanding
of human behavior or personality traits in their natural setting.

 Research is instrumental for positive societal changes.

 It engenders respect for people’s individuality as it demands the

researcher’s careful and attentive stand toward people’s world views.
 Importance of Research
in Daily Life
 Research helps in a way of understanding and interpreting social
interactions.

 Research increases the researcher’s interest in the study as it

includes the researcher’s experience or background knowledge in
interpreting verbal and visual data.

• It offers multiple ways of acquiring and examining knowledge

about something.