THE EVOLUTION OF

TRADITIONAL
TO NEW MEDIA
 EVOLUTION OF MEDIA

• PRE-INDUSTRIAL AGE
• INDUSTRIAL AGE
• ELECTRONIC AGE
• NEW / INFORMATION AGE
PRE-INDUSTRIAL AGE (BEFORE 1700)

•People discovered fire,

developed paper from plants,
and forged weapons and tools
with stone, bronze, copper and
iron
 PRE-INDUSTRIAL AGE (BEFORE 1700)

Example Forms of Media:

• Cave paintings (35,000 BC)
• Clay tablets in Mesopotamia (2400 BC)
• Papyrus in Egypt (2500 BC)
• Acta Diurna in Rome (130 BC)
• Dibao in China (2nd Century)
• Codex in Mayan region (5th Century)
• Printing press using wood blocks (220 AD)
PRE-INDUSTRIAL AGE (BEFORE 1700)

ACTA DIURNA IN ROME 130 BC

 PRE-INDUSTRIAL AGE (BEFORE 1700)
CAVE PAINTINGS (ALSO KNOWN AS “PARIETAL ART”) ARE NUMEROUS PAINTINGS AND
ENGRAVINGS FOUND ON CAVE WALLS OR CEILINGS AROUND 38000 BCE.

CAVE PAINTINGS 35,000 BC

 PRE-INDUSTRIAL AGE (BEFORE 1700)
CLAY TABLETS ARE USED AS A WRITING MEDIUM ESPECIALLY FOR WRITING IN CUNEIFORM. CUNEIFORM IS ONE OF THE OLDEST
FORMS OF WRITING. THIS MEANS OF COMMUNICATION WAS USED FOR OVER 3 000 YEARS IN 15 DIFFERENT LANGUAGES

CLAY TABLETS IN MESOPOTAMIA 2400 BC

 PRE-INDUSTRIAL AGE (BEFORE 1700)
PAPYRUS IS MADE FROM PITH OF PAPYRUS PLANT. IT IS USED IN ANCIENT TIMES AS WRITING
SURFACE TO DESIGNATE DOCUMENTS WRITTEN ON ITS SHEETS, ROLLED UP TO SCROLLS.

PAPYRUS IN EGYPT 2500 BC

PRE-INDUSTRIAL AGE (BEFORE 1700)

C ODEX IN MAYAN REGION

PRE-INDUSTRIAL AGE (BEFORE 1700)

PRINTING PRESS USING WOOD BLOCKS

 INDUSTRIAL AGE (1700S TO 1930S)

• People used the power of steam,

developed machine tools, established
iron production, and the manufacturing
of various products (including books
through the printing press)
 INDUSTRIAL AGE (1700S TO 1930S)

Example Forms of Media:

• Printing press for mass production (1900)
• Newspaper- The London Gazette (1740)
• Typewriter (1800) • Telephone (1876)
• Motion picture photography/projection (1890)
• Commercial motion pictures (1913)
• Motion picture with sound (1926)
• Telegraph • Punch cards
INDUSTRIAL AGE (1700S TO 1930S)

TELEGRAPH
INDUSTRIAL AGE (1700S TO 1930S)

TELEPHONE 1876
INDUSTRIAL AGE (1700S TO 1930S)

TYPEWRITER 1800
INDUSTRIAL AGE (1700S TO 1930S)

PRINTING PRESS FOR MASS PRODUCTION

 INDUSTRIAL AGE (1700S TO 1930S)

MOTION PICTURES 1900S

 ELECTRONIC AGE (1930S TO 1980S)

• The invention of the transistor ushered

in the electronic age. People harnessed
the power of transistors that led to the
transistor radio, electronic circuits, and
the early computers. In this age, long
distance communication became more
efficient.
ELECTRONIC AGE (1930S TO 1980S)

Example Forms of Media:

• Transistor Radio
• Television (1941)
• Large electronic computers
• Mainframe computers - i.e. IBM 704
(1960)
• OHP, LCD projectors
ELECTRONIC AGE (1930S TO 1980S)

TRANSISTOR RADIO
ELECTRONIC AGE (1930S TO 1980S)

TELEVISION 1941
 ELECTRONIC AGE (1930S TO 1980S)

MAINFRAME COMPUTER

LARGE ELECTRONIC
COMPUTER
ELECTRONIC AGE (1930S TO 1980S)

APPLE 1 COMPUTER
ELECTRONIC AGE (1930S TO 1980S)

APPLE 2 COMPUTER
 NEW/ INFORMATION AGE
(1900S TO 2000S)

• The Internet paved the way for faster

communication and the creation of the social
network. People advanced the use of
microelectronics with the invention of
personal computers, mobile devices, and
wearable technology. Moreover, voice, image,
sound and data are digitalized. We are now
living in the information age.
 NEW AGE (1900S TO 2000S)

• Web browsers: Mosaic (1993), Internet

Explorer (1995)
• Blogs: Blogspot (1999), Wordpress (2003)
• Social networks: Friendster (2002),
Multiply (2003), FB (2004), Instagram
• Microblogs: Twitter (2006), Tumblr
(2007)
• Video: YouTube (2005)
 NEW AGE (1900S TO 2000S)

• Augmented Reality / Virtual Reality

• Video chat: Skype (2003
• Search Engines: Google (1996), Yahoo
(1995)
• Portable computers- laptops (1980),
netbooks (2008), tablets (1993)
• Smart phones • Wearable technology •
Cloud and Big Data
 NEW AGE (1900S TO 2000S)

PORTABLE LAPTOP
1980
 NEW AGE (1900S TO 2000S)

TABLET 1993
 NEW AGE (1900S TO 2000S)

FRIENDSTER
2002
 NEW AGE (1900S TO 2000S)

MULTIPLY 2003
 NEW AGE (1900S TO 2000S)

MOSAIC
1993
 NEW AGE (1900S TO 2000S)

INTERNET
EXPLORER
 NEW AGE (1900S TO 2000S)

SKYPE 2003
 NEW AGE (1900S TO 2000S)

GOOGLE
1997
 NEW AGE (1900S TO 2000S)

TWITTER
2007
 NEW AGE (1900S TO 2000S)

THEFACEBOOK
2004
 NEW AGE (1900S TO 2000S)

SMART
PHONES
 NEW AGE (1900S TO 2000S)

WEARABLE
TECHNOLOGIES
• CURRENCY- It is the timeliness of
information.

• ACCURACY- It is the closeness of the

report to the actual data.
Indigenous Media and
Other Sources of
Information
• Sources of Information
• There are three sources of
information:
• 1. *Indigenous media, *Library and
*Internet. Let us learn more of them
in the following activities.
• Indigenous Media
• Indigenous media could also be defined as variety of
media expression conceptualized, produced, and
circulated by indigenous people with information
appropriate to their culture.
• Indigenous Knowledge is a unique knowledge from a
specific culture or society.
• Indigenous Communication is the transmission of
information through local channels or forms by
which the culture is preserved, handed down and
adapted.
Characteristics of Indigenous Media
• oral tradition of communication
• store information in memories
• information exchange is face-to-face
• information is contained within the border of
the community.
Forms of Indigenous Media
• Folk or traditional media
• Gatherings and social organizations
• Direct observation
• Records (written, carved, oral)
• Oral instruction
• Library
• Library is a place where artistic,
literary, musical and reference
materials such manuscripts,
books, and films are kept for use
and not for sale.
Types of Libraries
• Academic Library. This is for Colleges and
Universities
• Public Library. This is for cities and towns
• School Library. This is for students from
Kindergarten to Grade 12
• Special Library. This is in specialized
environment such as hospitals, private
business and the government.
• Internet
• It is a global computer network
providing a variety of information
and communication facilities,
consisting of interconnected
networks using standardized
communication protocols.
• Since it is easy to access information from the
internet, the following evaluation criteria will help
you how to assess online resources.
• Currency. It is the timeliness of information.
• Relevance. It is the significance of the information
that you need.
• Authority. It is the source of information.
• Accuracy. It is the closeness of the report to the
actual data
• Purpose. The reason why it is created.
SKILLS IN DETERMINING THE RELIABILITY
OF INFORMATION
1. Check the Author
2. Check the Date of Publication or of update
3. Check for Citations
4. Check the Domain or owner of the site/page.
.com – commercial
.gov – government
.edu – educational
.org – nonprofit organization
.mil – military
• Note:
• You really have to be careful in getting
information from the internet. It is easy to
access information but takes time to check
and validate. Information might be varied in
forms and content in which it is difficult to
determine its reliability and accuracy.
• Let us remember:
• ✓ There are three sources of information: indigenous media,
library and internet.

• ✓ Indigenous media could also be defined as variety of media

expression conceptualized, produced, and circulated by indigenous
people with information appropriate to their culture.

• ✓ Library is a place where artistic, literary, musical and reference

materials such manuscripts, books, and films are kept for use and
not for sale.

• ✓ Internet is a global computer network providing a variety of

information and communication facilities, consisting of
interconnected networks using standardized communication
protocols.
 END
THANK YOU!