COMMUNICATION

AND
RALPH JOHN SABANG & EMELYN PRIOR
LEARNING OUTCOMES
At the end of the lesson, you should be able to:
1. identify the positive and negative dimensions of the use of technology in the
communication.
2. demonstrate your knowledge about the use of social media in Asia and in the
rest of the world; and
3. convey an idea or deliver a message for a variety of audiences using the most
appropriate technological tool.
 COMMUNICATION IN SOCIAL MEDIA
• There are various modes through which we
communicate with each other.
• In the past, these modes took the form of
handwritten messages, typewritten messages,
short telegrams, computer-encoded text, as well
as landline telephone conversations, and
audio/visual recorded messages.
• Each mode of communication is distinct from each
other, the ways in which we craft our messages
differ.
 PINOYS TOP SOCIAL MEDIA USERS,
ACCORDING TO THE STUDY
By Miguel R. Camus(2017)
Filipinos spend more time on social media sites than
anyone else in the world, going online roughly four hours
and 17 minutes a day.
Filipinos spend most of their time on sites such as
facebook, snapchat and twitter, said the report, called digital
in 2007, and prepared by social media platform Hootsuite
and United kingdom-based consultancy We are social Ltd.
 US AMONG BOTTOM HALF
Brazilians and Argentinians followed closely
behind, spending 3 hours and 43 minutes and 3
hours and 32 minutes on social media,
respectively.
United states, where many of these social media
players were founded, with Americans spending
an average of just 2 hours and 6 seconds per day.
The least active were the Japanese, who log on
an average of 40 minutes daily.
“its probably due to the same cultural dynamics
that made us the text messaging capital of the
world .” said Ramon Isberto, spokeperson for
telecoms giant PLDT and Smart, referring to the
mobile phone text messaging in the past decade
that is now giving way to the internet-based
applications.
“Filipino like to keep in touch.” Isberto said.
 SLOWEST IN ASIA- PACIFIC
The Philippines social media usage was in stark
contrast to its internet speed. Fixed-broadband speed
here is among the slowest in Asia-Pacific, while
mobile connections are among the fastest, according
to the most Akamai report.
There appeared to be a relationship between poor fix-
broadband speed and time spent on social media.
The Philippines, Brazil and Argentina have an
average fixed-line broadband speed of 4.2mbps,
5.5mbps and 5mbps, respectively.
The fastest was South Korea, with 26.3mbps,
and its citizens just spend 1hour and 11minutes a
day on social media.
 INTERNET USE ON THE RISE
The Philippines internet connection and social media
users grew by over 25 percent, up 13 million and 12
million over last year, respectively.
Mobile was also a fast-growing platform, accounting
for 38 percent of all Web traffic in the country, up
almost a third over 2016.
The Philippines, so far, had a social media
penetration rate of 58 percent, higher than the
average of 47 percent in Southeast Asia.
Around the world, internet users grew 10
percent, or an additional 354 million people, while
active social media users jumped 21 percent, or
an additional 482 million.
Global active netizens using mobile phones and
other devices surged 30 percent, or another 581
million people.
 DIGITAL CONNECTIVITY
The total internet penetration rate stood at 50
percent, or 3,77 billion people, the report showed.
“Half of the world’s population is now online,
which is a testament to the speed with which
digital connectivity is helping to improve people’s
lives.” said Simon Kemp, a consultant at We Are
Social.
The increase in internet users in developing
economies is particularly encouraging.” Kemp
added.
The report complies data from the world’s largest
studies of online behavior, conducted
organizations including Global Web Index, GSMA
Intelligence, Statistica and Akamai in “a
comprehensive state” of social media reference.
The 2016 report has been downloaded 70,000
times and slide share so far.
THANK YOU!
(BONG KAMDOM)