MARKETING

PLAN
Course title: Principles of Marketing
Course Code: MKT201
Semester: A u t u m n 2023
Section – 0 8
PRESENTER
Prepared for
• Nishan Alam 2221979
Dr. Md. Farijul Islam
Adjunct Faculty • Lamia ferdousi Nurjahan 2230581
INDEPENDENT UNIVERSITY • Fardin Khan 2230500
BANGLADESH • Niaz Khan 2320528
• Md. Rakibul Islam 2210678
 NEW PRODUCT

TRESemmé
Herbal Shampoo
with
Lavender
Essence
NEW PRODUCT VARIATION
We developed a new variant of Tresemme herbal shampoo that
contains lavender essences. It includes Salix nigra (Organic
Black Willow Bark) Extract, Citric Acid, Organic Black Seed
Oil, Organic Aloe Vera, Amla, Reetha Soap Nuts, Fenugreek,
Lavender Flower Water, Rosemary, and Tocopherol (Vitamin
E). It encourages hair development and strengthens hair
follicles. You will have a relaxed bathing experience thanks to
the calming and soothing scent of lavender shampoo.

Target market: Teenagers and women of all ages will be our

main target market. As a result, our product is incredibly
adaptable and has a large target market. It is available at an
affordable price for all classes of people, and the company
will launch it all over Bangladesh.
 MARKET
Geographic Segmentation: By segmenting markets based on
SEGMENTATION
geographic location, market volume, market density, or climate, M a r k e t s e g m e n t a t i o n is
TRESemmemé is able to capture the attention of marketers one of the m os t
across the globe, allowing them to maximize their profits.
effective m a r k e t i n g
Psychographic Segmentation: TRESemmé deals with things s tra te gie s for any
like personality, motivations, lifestyle, and geo- o rg a n i z a t i o n . It is the
demographics. It collects data about people and uses that to process of b r e a k i n g
determine how to market their products and what they should
d o w n y o u r t a rg e t
be selling.
m a r k e t i n t o smaller
Demographic Segmentation: Demographic segmentation is the
segments b a s e d on
process of segmenting the target market based on various common characteristics
factors such as age, gender, profession, etc. Our product t h a t include m a n y
Tresemme herbal shampoo with lavender essence is primarily
targeted at women of all ages.
elements.
TRESemmé Herbal Shampoo with
Lavender Essence is a p r e m i u m hair
care p r o d u c t d esig n e d
users w ith a
to provide
l o n g - lasting and
PRODUCT
ASSESSMENT OF
4PS
nourishing experience. This new
s h a m p o o is s u i t a b l e f o r various hair The TRESemmé Herbal Shampoo w ith
t y p e s . TRESemmé Herbal Shampoo is Lav en der Essence p r i c i n g s t r a t e g y str ik e s a
f r e e f r o m h a r m f u l parabens, ensuring a mix b e t w e e n p r o m o t i n g t h e p r o d u c t as
m o r e n a tu r a l and g e n tle p r o d u c t . PRICE a lu x u r y o ff e r i n g and m a i n t a i n i n g m a r k e t
competitiveness.
Price l i s t –
B o t t l e of 185 ml: 3 2 0 t k
B o t t l e of 3 4 0 ml: 5 2 0 t k
B o t t l e of 5 8 0 ml: 8 0 0 t k
We will use t h e f o l l o w i n g
p r o m o t i o n a l mix:
PROMOTION
• Advertising
• Personal selling The main o b j e c t i v e of t h i s n e t w o r k
• Direct is t o e s ta b lis h snacks i t e m as
marketing
• Sales promotion PLACE strong a brand in the
A c c o r d i n gmarket. to the proposed
d i s t r i b u t i o n channel, the n e t w o r k
will be as below:
- Manufacturers
- Distributor
- Retailer
- Co nsu mer
 COMPET ITIV E Others
6.2%

REVIEW
Dove
Patanjali 24.2%
14.5%

TRESemmé is forming its own market. There Pantene

9.3%
are many competitors which also currently
exist in the shampoo industry. These
TRESemmé
competitors are as follows Clinic 16%
plus
8.6%

Head &
shoulders
21.2%
 MARKET DESCRIPTION
(TARGET MARKET)
Teenagers and w o m e n of all ages will be our main target
market. Also, we target all individuals who prioritize
natural ingredients, value self-care rituals, and seek
effective hair care solutions. TRESemmé is focussing on
undifferentiated (mass) target marketing strategy.

Whole market = one offer

Ignore market segment differences
Relies on mass distribution and
advertising
Focuses on what is c o m m o n in the need
of consumers
T R E S e m m é has two
S t r e n g t h s : f irst, i t can
STRENGTHS
SWOT
be b o u g h t at any ret ai l
s t o r e , a n d s ec o n d , i t is
inexpensive e n o u g h for
ANALYSIS The m a j o r i t y of well- k n o w n
hair care c o m p a n i e s are also
W E A K N E S S E S f o u n d in o t h e r p r o d u c t
usage by ev ery o n e . . categories l ike ski ncare,
cosmetics, a n d b e a u t y.
T R E S e m m é can easily N u m e r o u s of these
p e n e t r a t e a n u m b e r of businesses also own sal on
O P P O RT U N I T I E S
emerging m a r k e t s in the chains. But nei t her are
skin a n d care i n d u s t r y, pres ent in T R E S e m m é .
including those for body
washes, shower gels, B r a n d s l ike
s oa p s , face washes, THREATS Dove, P a n t e n e ,
cosmetics, a n d l o t i o n s . Head &
Shoulders, and
Clinic Plus are the
p r i m a r y rivals of
TRESemmé. .
 CONCLUSION
Tresemmé's Lavender-Flavored Herbal Shampoo
harmonizes nature and science, providing a distinct
hair care experience. With natural ingredients,
soothing scent, and versatile benefits, it showcases
Tresemmé's c o m m i t m e n t to quality and innovation.
Amidst rising d e m a n d for gentle solutions, this
shampoo strengthens Tresemmé's reputation and
attracts diverse hair care enthusiasts.