MARKETING

PLAN
Course title: Principles of
Marketing
Course Code: MKT201
Semester: S u m m er 2023
Section – 09
FACULTY PRESENTE
Yasin Arafat R
Raihan 2230745
Eriko Sultana Samaun Rahman Rifat 2230412
Md. Towhidul Islam Chowdhury 2221916

WELCOM Tonima Bapi Toimu

Fahim A h m e d
2220455
2230263
 NEW PRODUCT

TRESemmé
Herbal Shampoo
with
Lavender
Essence
NEW PRODUCT VARIATION
We developed a new variant of Tresemme herbal shampoo that
contains lavender essences. It includes Salix nigra (Organic
Black Willow Bark) Extract, Citric Acid, Organic Black Seed
Oil, Organic Aloe Vera, Amla, Reetha Soap Nuts, Fenugreek,
Lavender Flower Water, Rosemary, and Tocopherol (Vitamin
E). It encourages hair development and strengthens hair
follicles. You will have a relaxed bathing experience thanks to
the calming and soothing scent of lavender shampoo.

Target market: Teenagers and women of all ages will be our

main target market. As a result, our product is incredibly
adaptable and has a large target market. It is available at an
affordable price for all classes of people, and the company
will launch it all over Bangladesh.
 MARKET
SEGMENTATION
Geographic Segmentation: By segmenting markets based
on geographic location, market volume, market density, M a r k e t s e g m e n t a t i o n is
or climate, TRESemmemé is able to capture the attention one of the m os t
of marketers across the globe, allowing them to maximize effective m a r k e t i n g
their profits. s tra te gie s for any
Psychographic Segmentation: TRESemmé deals with
things o rg a n i z a t i o n . It is the
like personality, motivations, lifestyle, and geo- process of b r e a k i n g
demographics. It collects data about people and uses that to d o w n y o u r t a rg e t
determine how to market their products and what they m a r k e t i n t o smaller
should be selling. segments b a s e d on
Demographic Segmentation: Demographic segmentation is common characteristics
the process of segmenting the target market based on
t h a t include m a n y
various factors such as age, gender, profession, etc. Our
product Tresemme herbal shampoo with lavender essence
elements.
is primarily targeted at women of all ages.
TRESemmé Herbal Shampoo with

ASSESSMENT OF
Lavender Essence is a p r e m i u m hair PRODUCT
care p r o d u c t d esig n e d to provide
users w ith a l o n g - lasting and

4PS
nourishing experience. This new
s h a m p o o is s u i t a b l e f o r various hair The TRESemmé Herbal Shampoo w ith
t y p e s . TRESemmé Herbal Shampoo is Lav en der Essence p r i c i n g s t r a t e g y str ik e s a
f r e e f r o m h a r m f u l parabens, ensuring a mix b e t w e e n p r o m o t i n g t h e p r o d u c t as
m o r e n a tu r a l and g e n tle p r o d u c t . PRICE a lu x u r y o ff e r i n g and m a i n t a i n i n g m a r k e t
competitiveness.
Price l i s t –
B o t t l e of 185 ml: 3 2 0 t k
B o t t l e of 3 4 0 ml: 5 2 0 t k
B o t t l e of 5 8 0 ml: 8 0 0 t k
We will use t h e f o l l o w i n g
p r o m o t i o n a l mix:
PROMOTION
• Advertising
• Personal selling The main o b j e c t i v e of t h i s n e t w o r k
• Direct is t o e s ta b lis h snacks i t e m as
marketing
• Sales promotion PLACE strong a brand in the
A c c o r d i n gmarket. to the proposed
d i s t r i b u t i o n channel, the n e t w o r k
will be as below:
- Manufacturers
- Distributor
- Retailer
- Co nsu mer
 COMPET ITIV E Others
6.2%

REVIEW
Dove
Patanjali 24.2%
14.5%

TRESemmé is forming its own market. There Pantene

9.3%
are many competitors which also currently
exist in the shampoo industry. These
TRESemmé
competitors are as follows Clinic 16%
plus
8.6%

Head &
shoulders
21.2%
 MARKET DESCRIPTION
(TARGET MARKET)
Teenagers and w o m e n of all ages will be our main target
market. Also, we target all individuals who prioritize
natural ingredients, value self-care rituals, and seek
effective hair care solutions. TRESemmé is focussing on
undifferentiated (mass) target marketing strategy.

Whole market = one offer

Ignore market segment differences
Relies on mass distribution and
advertising
Focuses on what is c o m m o n in the need
of consumers
T R E S e m m é has two
S t r e n g t h s : f irst, i t can
STRENGTHS
SWOT
be b o u g h t at any ret ai l
s t o r e , a n d s ec o n d , i t is
inexpensive e n o u g h for
ANALYSIS The m a j o r i t y of well- k n o w n
hair care c o m p a n i e s are also
W E A K N E S S E S f o u n d in o t h e r p r o d u c t
usage by ev ery o n e . . categories l ike ski ncare,
cosmetics, a n d b e a u t y.
T R E S e m m é can easily N u m e r o u s of these
p e n e t r a t e a n u m b e r of businesses also own sal on
O P P O RT U N I T I E S
emerging m a r k e t s in the chains. But nei t her are
skin a n d care i n d u s t r y, pres ent in T R E S e m m é .
including those for body
washes, shower gels, B r a n d s l ike
s oa p s , face washes, THREATS Dove, P a n t e n e ,
cosmetics, a n d l o t i o n s . Head &
Shoulders, and
Clinic Plus are the
p r i m a r y rivals of
TRESemmé. .
 CONCLUSION
Tresemmé's Lavender-Flavored Herbal Shampoo
harmonizes nature and science, providing a distinct
hair care experience. With natural ingredients,
soothing scent, and versatile benefits, it showcases
Tresemmé's c o m m i t m e n t to quality and innovation.
Amidst rising d e m a n d for gentle solutions, this
shampoo strengthens Tresemmé's reputation and
attracts diverse hair care enthusiasts.