SUNNY SEHRAWAT

12001432053
Introduction:

Founder Dr.S.K.Burman, 1884

Public Ltd Company in 1986

3rd largest FMCG

Turnover of Rs.2233 Crore, FY07

MANUFACTURING
Production facilities to increase in-house production and to
get maximum benefits.

The company believes in cost and quality leadership

through technology.

This has allowed for much greater control on production.

It is best in class TQM TPM practices.

Dabur India Ltd. : Business Divisions
CONSUMER Range of personal care and health care products viz
CARE hair care, oral care, skin care, baby care, health
DIVISION supplements and digestives

CONSUMER Range of health care products comprising

HEALTH Ayurvedic medicines, Ayurvedic product
DIVISION

INTERNATIONAL Daburs international business based in Dubai ; Hav

BUSINESS operations in Middle East, Asia, Africa, UK , US
DIVISION and Canada

FOODS Dabur Foods Ltd, a 100% subsidiary comprising

Real Fruit Juices,Hommade cooking pastes & Lemoneez
 Hair Oils
Hair Oils market estimated Rs.14.2 billion.

Dabur holds 19% share with product offerings in all categories.

Value added products having herbal products

Dabur Amlahair oil a perfumed hair oil with amla
extract , Daburs largest brand

Vatika Hair Oil -Coconut based hair oil with added

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 SHAMPOOS
Shampoo category estimated Rs.9 billion.

Value growth slowing down due to price cuts.

Dabur Entered Shampoo category in 1997-98, now hold 6% share.

Dominating the herbal niche in this highly competitive category

Vatika Henna Cream Conditioning Shampoo.
Vatika Anti Dandruff Shampoo.
Anmol Natural Shine Shampoo launched in current year.
 Oral Care
One of the largest personal care categories estimated at Rs.21 billion.

Toothpowders account for 20% of the Category

Dabur holds 28% share in toothpowder market with Dabur Red

Toothpowder

Launched Dabur Red Toothpaste in 03-04

An Ayurvedic product
Captured 1% share of toothpaste market
in first year.
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 Health Supplements
Chyawanprashlargest Ayurvedic medicine with market size of
about Rs.2 billion

Dabur is market leader with 65% share

Efficacy studies at leading research centers support product

effectiveness

Aggressive marketing inputs being aimed at category expansion

 Digestives

Dabur holds 29% of the overall digestives market estimated at

Rs.4 billion

Leader in the herbal digestives category with 90% market share

Products include
Hajmola Tablet & Candy
Pudin Hara (liquid, capsule & effervescent powder)
Hingoli
 Baby Care & Skin Care

Daburs baby care range includes baby oils and tonics

Dabur LalTail a baby massage oil with Ayurvedic
formulation
Dabur Janma Ghunti -Ayurvedic tonic for infants.
Gripe Water -Digestive tonic for babies.
Dabur Baby Olive Oil -Herb enriched olive oil for massage
of infants.

Daburs Skin care range includes

Dabur Gulabari -Rose Water , a natural astringent and
skin toner.
 GROWTH STRATEGY
EXPAND

DABUR
INDIA
LIMITED

ACQUIRE INNOVATE

THREE PRONGED STRATEGY FOR SUSTAINING GROWTH

 Global Strategy
Expand business in South East Asia,
Middle East and Africa
Developing
Similar consumer preferences and media
Markets spillover

Promote 100% subsidiaries / Joint ventures

to overcome tariff barriers barriers

Target Indian diaspora in the first

horizon
Developed Large potential markets for
Markets herbal/Ayurvedic Offerings
Set up distribution alliances for entering
mainstream herbal segments
STRENGHTS

1. STRATEGIC PARTNERSHIPS

2. WORLD WIDE COVERAGE

3. 100 YEARS OF EXPERIENCE

4. MANUFACTURING FACILITIES

5. RESEARCH PLANTS.
WEAKNESS

No retail
outlet.

No doorstep
delivery.
THANK YOU