PRESENTED TO:

Shabnin Rahman Shorna [SRS3]

COURSE: MGT368 SECTION:13
PRESENTED BY: Group 08
[1621289030] Md. Rakib Hossain
[1711352030] Rafy Al Mamun Alif
[1712099030] Redwan Ahmed
[1721606030] Tunazzina Islam Natasha
Mission Vision:
Ensure safe skincare products for Become the leading brand in South
the third genders, that suits and Asia within five years, providing the
meets their everyday skin third genders a sustainable beauty
nourishment requirements that will products that will uphold their rights
keep them fresh and vigorous and dignity in the society.
everyday.
 Buyer’s Power
New Entrants

Supplier’s Power
Competitive Rivalry

Substitution
 STRENGTHS S W WEAKNESSES
- Unique product - Convincing transgenders
- An unserved segment - Educating customers
- Low cost Convincing retailers

OPPORTUNITIES THREATS
- Indian transgender O T - New entrants
- Low switching cost
KEY PARTNERS KEY ACTIVITIES CUSTOMER CUSTOMER
RELATIONSHIPS SEGMENTS
• Production VALUE PROPOSITIONS
• Investors • Third gender
• Marketing
• Raw-material • Lead generation
• Selling
suppliers • For the very first • Customer Retention
• Building & maintain
• Distributors time introducing • Upselling
a good relationship •
• BTSTI beauty Products like Both automated &
with the third
soap, cream, body personal
gender.
lotion etc. for the
KEY REOURCES third genders CHANNELS
considering their
• Investment special need,
• Idea [Patent] Treating them as the • Newspaper
• Lab/factory equally important as • Print Media
[Manufacturing male and female in • Social Media
place] the society. • Advertisement
• Equipment
• Chemist

COST STRUCTURE REVENUE STREAM

• Cost Driven
• Transactional
PARTNERSHIP BUSINESS
Partnership Act, 1932.
4 partners with equal share.
 PRODUCTION DISTRIBUTION CONSUMERS

SUPPLIERS PACKAGING RETAILER

 Third Gender people
All age group
Initially all parts of Dhaka
Socio Economic group of B1 B2
Products
Soap
Body Lotion

Price
Soap- BDT30
Body Lotion- BDT130
 We want to make the third gender people believe that this product
is the ultimate solution for their skin problem and a day to day essential for them.
This is their special identity in perspective of cosmetics in the society and a product
by them, for them.
 PROMOTION
• Most of the Bangladeshi 3rd gender lives in
Hijra pollis. Dhaka has
ro ach
• Almost 300 pollis and they all are raised by App hing Gurus
r oa c
App

their Guru Ma.

mplehem
Sa ve t
l gi
wil les
We sa mp
e
ing som
• Their guru ma’s are their teacher. Their opinion Le a
r n
theg
chin
Tea ts
eren
diff
leader. We will use them as opinion leader. This
Sell sell
is
is a BTL campaign and we will have 4 steps Fin
a l tar
get

here.
 Ivan Ahmed Katha
President
Sachetan Samajseba Hijra Sangha
 EXPANSION

Targeting only Dhaka

Focusing on out Dhaka

Start with two soaps

Born Bigger Unbelivable

Growth International expansion process Export at India

Stronger
 INVESTORS
(OWNERS) GOVERNMENT

CUSTOMERS
MASS
(TRANSGENDER)
POPULATION
 BREAK-EVEN
Pro Forma Statement of Comprehensive Income
2020 2021 2022 2023 2024
Details
BDT BDT BDT BDT BDT
Revenue 930,000 3,000,000 5,500,000 8,000,000 10,000,000
Promotion 300,000 250,000 200,000 180,000 150,000
Office rent 150,000 150,000 150,000 150,000 150,000
Salaries 480,000 576,000 650,000 700,000 750,000
Depreciation expenses 45,400 45,400 45,400 45,400 45,400
Miscellaneous expenses 20,000 25,000 30,000 50,000 50,000
Specialist fee (R&D) 200,000 250,000 280,000 300,000
Equipment 1,000,000
Raw Materials 800,000 850,000 1,000,000 1,100,000 1,250,000
Insurance 34,000 34,000 34,000 34,000 34,000
Total Expense 2,730,819 2,040,400 2,359,400 2,539,400 2,729,400
Net profit/loss before tax (1,800,819) 959,600 3,140,600 5,460,600 7,270,600
Total Tax 20% (191,920) (628,120) (1,092,120) (1,454,120)
Net Profit/Loss After Tax (1,800,819) 767,680 2,512,480 4,368,480 5,816,480
Make a deal rather than duel
with the giants.