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CLASSICAL THE
MEDIEVAL
PERIOD ENLIGHTENMEN
PERIOD
(500 BCE-400 BCE) (400 CE-1400 CE) T
(1600 CE-1800 CE)
THE
RENAISSANC NEW SCHOOL
E
THE ROMANS (1400 CE-1600 CE) (1900s TILL
PRESENT)
1.
CLASSICAL
PERIOD
Theory 1 Theory 3
CORAX
He is the father of debate, who
made his students argue for and
against issues of the day, to
sharpen their reasoning skills
and appreciate different sides of
an issue
PROTAGORAS
Aristotle, also known as the father of
modern communication. Aristotle
wrote a treatise entitled "Rhetoric,"
where he discussed the use of logos
(logical argument). pathos (emotional
argument), and ethos (the speaker's
character and credibility), in the use
of persuasive speaking (Morreale,
2010)
ARISTOTLE
LOGOS
mean supporting your
speech with logical
reasoning in the form of
ETHOS facts, figures, and PATHOS
evidence and one of the
refers to ethics, meaning a refers to adding an
most effective ways of
speaker must radiate moral emotional touch to your
helping the audience to
characters to create an aura speech, so as to cater to
get to the conclusion of an
of trust and authority in the the audience’s emotions.
argument on their own.
audience.
The most famous orator in Ancient Greece was
Demosthenes. In the beginning, he had many flaws
when it came to public speaking, chief among them
were his stammer and weak voice.
DEMOSTHENES
2.
THE ROMANS
the most famous Roman orator whose eloquence was
described as a "resistless torrent“
CICERO
He developed a theory called the
Five Canons of Rhetoric– a five-step process for
developing a persuasive speech that we still use while
teaching public speaking today.
i) Invention
ii) Arrangement
iii) Style
iv) Memory
v) Delivery
CICERO
The Roman lawyer and educator, Quintilian,
also forwarded the idea that public
speakers should be ethical.
QUINTILLIAN
3.
MEDIEVAL
PERIOD
A Christian clergyman, and a renowned
rhetorician continued to develop
ideas and considered the study of
persuasion that had originated during
the Classical Period.
ST. AGUSTINE
4.
THE
RENAISSANC
E
Petrus Ramus challenged the theories of the
great scholars from the Classical Period
and focused on logic rather than rhetoric.
According to him, logic falls under two
parts- invention and judgment.
He also challenged much of what the great
scholars thought about ethics, morals,
and the way they tied it up to
communications.
PETRUS RAMUS
5.
THE
ENLIGHTENMEN
T
A Scottish minister, and educator used scientific and
moral reasoning to understand how persuasion in
speech works, meaning how people use speech to
persuade others.
GEORGE CAMPBELL
6.
NEW SCHOOL
The New School considered public speaking as a
separate field of study. Communication
departments have professors or instructors to
teach about classical and modern rhetoric.