Media and Information

Literacy
Grading System
Written Work 25 %

Performance Task 50 %

Quarterly Assessment 25 %
Answer me!

• How did you learn to read and write?

• How did you gain the skills that enable you to read and write?
• What are the most important and meaningful things you can do
with your ability to read an write?
write count

LITERACY

read
objectives:
Enumaerate various forms of literacy that are relevant to the building of a
responsible, responsive and relevant citizenry.

Define various forms of literacy and cite its importance both to daily life and
nation- building

Elaborate on the concept of critical literacy.

 Media
• the main means of mass communication (broadcasting, publishing, and the
internet) regarded collectively.

Media Literacy

• the ability to access and analyze media messages as well as create,

reflect and take action, using the power of information and
communication

information Literacy

Information literacy is the ability to find, evaluate, organize, use, and

communicate information in all its various formats, most notably in situations
requiring decision making, problem solving, or the acquisition of knowledge.
 Literacy
is a set of skills that includes the ability to read with comprehension and write simple
messages

Numeracy
ability to use numbers and perform the most basic mathemathical functions

• fundamental human right and the foundation of a lifelong learning.

• SDG #4: Ensuring Access to Quality Education and Promoting Lifelong

Opportunities for All
• Funtional Literate person- who can engage in all activities in which basic
literacy is required for the effective functioning of his/her group and
community.

• Literacy includes simple processes of acquiring basic cogitive skills

contributing to socio- economic development, social awareness and critical
reflection.

• ability to identify, understand, interpret, create, communication and compute

using printed and written materials
• on the onset of 21st century the concept of literacy has
expanded.
• new practices such as using search engines, communicating
through email, interacting in social media... have emerged.
• The rise of global village, communities are created and link
together and the alteration of technological innovation
• benchmarks for professionals have changed and is expected to
communicate broadly, collaborate with diverse communities,
innovate endlessly.
• to respond to these changes 2 major categories were referred to
as a set of new literacies.
• civic literacies and digital age literacies
• digital age began with the emergence of the internet and the
World Wide Web.
• Digital literacy covers both cognitive and technical ability.
• Digital age literate citizens make use of digital technologies
and equipment wisely, productively and positively.
 Subsumed under the category of digital literacy.

• Computer Literacy- knowing how to use the computer

independently both software and hardware.
• Technological Literacy- the use of computer and emerging
technologies that are product of innovation
3. Visual Literacy- a group of vision- competencies a human being
can develop by seeing and at the same time having and integrating
other sensory experience.

4. News Literacy- appreciating, understanding and verifying the

reliability and credibility of information that comes from news
source.
“Think Before You Click”
CMFR listed criteria’s that warn internet users about reliability
of content.

• news literate person will know how to consume news critically

and assess if the information is reliable.
• news literate person knows the difference between journalism
and other kinds of information dissemination.
 -information literate individual knows how to identify
information, locate retrieve relevant resources, its reliability.
• should also be aware of the ethical bases for creating and
sharing information, including the issues surrounding the use,
misuse and even abuse of information.
 How to Spot Fake News?
1. Check the publishing site.
2. Check the author.
3. Check the date.
4. Read beyond the headlines and concentrate on the full story.
5. Check also for the satire and parody.
6. Go to the pros.
Civic Literacy- a body of skills, knowledge, and attitudes that
enable a citizen to actively participate and initiate changes in the
community and the greater society. (pakikipagkapwa)

• civic- from greek word civitas means citizen.

• Environmental Literacy- ability to recognize that an individual
choice of action has implications for the environment and the
knowledge to identify the most efficient and more importantly
sustainable solution to a problem.
• Environmental Literate citizen is expected to know basic
environmental information and is aware that for change to
trully happen knowledge and skills must be transmitted to
future generation.
 • Financial Literacy- individuals capacity to manage inflows and
outflows of money.
Remund (2010)
• knowledge of financial concepts
• ability to communicate about financial concepts.
• aptitude in managing personal finances.
• skills in making appropriate financial decision.
• confidence in planning effectively for future needs
• Multicultural Literacy- lens of differences.
• Multiculturally literate person recognizes and respect diversity.
• no superior now inferior culture.
• in the context of an educational institution, multiculturally
literate person affirms the presence and idea of an inclusive and
diverse educational system
 All media messages are constructed

All media messages are constructed using their own set of codes and
conventions

Different People experience the same message differently

Media have embedded values and points of view and purvey an ideology

Media message are organized to gain profit and power