OBJECTIVES

• Describes how communication is affected by media and information

• Identifies the similarities and differences of media literacy, information
literacy, and technology literacy
• Editorializes the value of being a media and information literate individual
• Identifies characteristics /describes a responsible uses and competent
producers of media and information.
• Shares to class media habits, lifestyles and preferences
WHAT IS MEDIA?

•A plural of medium.
•Are the communication outlets or tools used to store and
deliver information or data.
 Refers to various means of communication, such as radio and television, newspapers
magazines, billboards, telephones and the internet, that reach or influence people widely.
WHAT DOES LITERATE MEAN?
•The word literate refers to a person who does not only read and
write but also understand and solve problems.

•Literate can also mean that a person is knowledgeable or well

versed about a specific subject, such as history and science.
QUESTION?
WHAT DO YOU THINK IS THE IMPORTANCE OF LITERACY?

ANSWER: As we progress, the way we acquire and access information also

evolves. In a fast-paced world with so many challenges, being literate is
essential for learning and communicating.
But a person needs to be more than just literate in order to survive
and keep up with the advancement.
21 CENTURY LITERACY SKILLS
ST

As centuries passed, a variety of information can now be

accessed, not only by reading books, but also through the use of
different forms of media and the technology that are on hand.
In school, literacy has been referred to as “the ability to
read and write,” but with the technological advancement in the
21st century, essential literacy skills were also developed.
MEDIA LITERACY
•Media literacy is the ability to access, analyze, evaluate, and
create media.

•If you can understand the complex messages from the

aforementioned media, then you are media literate.
IMPORTANCE OF MEDIA LITERACY?
• Media literacy is the ability to exercise critical thinking when analyzing
different forms of media. Through critical thinking, a student is able to
analyze and evaluate the logical connection between ideas. Educators
believe that media literacy is an effective and engaging way for students to
apply critical thinking skills to a wide range of issues.

• For Example, a media literate student can retrieve information for a report
needed in class using the computer. Then he can download a related video
for the report and use it alongside his PowerPoint presentation.
INFORMATION LITERACY
• Aside from acquiring knowledge and becoming literate, a person should
know how he can acquire relevant information. Although information is
easily accessible nowadays, a person should know what essential details
are needed for his research.

• Information literacy is the skill that allows a person to recognize when

information is needed and how will be able to access, locate, evaluate, and
use it effectively.
IMPORTANCE OF INFORMATION LITERACY
• Let’s you distinguish which among the sources of information are
relevant.
• An individual will be able to organize and classify the different forms of
media which can be used to secure relevant and substantial information.
• Aid students in developing effective research skills essential in enriching
their knowledge and enhancing their comprehension.
• A learner is able to gather essential information. Thus, the learner can
utilize this essential information to expand his knowledge.
TECHNOLOGY LITERACY
• FINDING SOURCES OF INFORMATION AND LOOKING FOR A PARTICULAR TYPE OF
MEDIA WOULD BE EASIER WITH THE USE OF TECHNOLOGY.

• TECHNOLOGY LITERACY IS THE ABILITY TO ACQUIRE RELEVANT INFORMATION AND

USE MODERN-DAY TOOLS TO GET, MANAGE, APPLY, EVALUATE, CREATE, AND
COMMUNICATE INFORMATION.

• KNOWING HOW TO USE THE TECHNOLOGY OF TODAY IS NECESSARY SO WE CAN

ADAPT TO AND COPE WITH OUR PRESENT ENVIRONMENT.
IMPORTANCE OF TECHNOLOGY LITERACY
•Students nowadays are very lucky because they can easily
access information using modern technology. In the past,
sources of information are very limited and hard to find. And
individual who is proficient in using digital technology and
state-of-the art communication tools and applying them
effectively has acquired skills in technology literacy.