KEY CITIES MAPPING

STRATEGY
CHANGING THE MARKET PLACE
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Second level
Third level
Fourth level
Fifth level

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 KEY CITIES MAPPING
STRATEGY
CHANGING THE MARKET PLACE
• Click to edit Master text styles
SITUATIONAL ANALYSIS
– Second level
THE DATA WAS TABULATED MANUALLY AND WAS ALSO ANALYZED BY REGION
• Third level
DOWN TO ITS MUNICIPALITIES .
– Fourth level
ACCORDING TO MARKET
» Fifth SHARE
level FIGURE, AQUABEST IS THE LEADING BRAND
WHICH 55.45%. WHILE AQUAQUEST 23.33%, AQUASPREE 3.97% , OTHER
BRANDS 2.13%

- AQUABEST IS THE MOST SELLING BRAND IN THE SPECIFIC REGION BECAUSE OF

MARKETING BRAND AWARENESS AND MILEAGE OF ADVERTISING.

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 KEY CITIES MAPPING
STRATEGY
CHANGING THE MARKET PLACE
•SAPClick to edit Master text styles
Program
STRATEGIC ADVANCE PROFILE
– Second level
Factors Strategic Strength (+) Weakness (-) Neutral (0)
• Third level
P1 (Product)
AQUABEST
– Fourth P2 (Price)
level
Marketing
Brands AQUAQUEST
P3 (Place)
» Fifth level
AQUASPREE
P4 (Promotion)
P1 (Product)
P2 (Price)
Marketing
P3 (Place)
P4 (Promotion)
Financial
Financially Strong
Aspect

Visibility Regional
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 KEY CITIES MAPPING
STRATEGY
CHANGING THE MARKET PLACE

OBJECTIVE
THE OBJECTIVE OF THE KEY CITIES MAPPING ARE AS FOLLOWS:

- TO DETERMINE THE MARKET SHARE OF AQUABEST, AQUAQUEST AND

AQUASPREE.

- TO STUDY THE BRAND POSITIONING OF EACH BRAND.

- TO FIND OUT THE PREFERENCE LEVEL OF RESPONDENTS TO EACH KEY CITIES

REGARDING OUR BRANDS

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 KEY CITIES MAPPING
STRATEGY
CHANGING THE MARKET PLACE

ACTION PLAN
The Right Approach

The Right The Right The Right

The Right The Right
Marketing Store Sales
Brand Network
Arm Location Strategy

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 The
Right
KEY CITIES MAPPING
Brand STRATEGY
CHANGING THE MARKET PLACE
• Click to edit Master text styles TARGET
Brands
REGION – Second level PROVINCE
Number of Town
KEY CITIES TARGET
TOWN / MUNICIPALITIES
Positioning
AB AQ AS
&

1 • Third level
ILOCOS NORTE
Municipalities
23 LAOG CITY,PAGUDPUD 1 4 2

– ILOCOS
FourthSUR level 34 VIGAN CITY & CANDON 1 3 2
LA UNION 20 SAN FERNANDO CITY 1 2 2
» Fifth level48
PANGASINAN DAGUPAN CITY , ALAMINOS & URDANETA 1 5 2

1 2
2 BATANES 6 BASCO 1 3 2
CAGAYAN 29 TUGUEGARAO 1 3 2
ISABELA 37 CAUYAN,SANTIAGO 1 4 2
NUEVA VISCAYA 15 BAYOMBONG 1 3 2

QUIRINO 6 CABARROGUIS 1 3 2
1 2
3 AURORA 8 BALER 1 3 2
BATAAN 12 BALANGA CITY 1 3 2
BULACAN 24 MALOLOS 1 4 2
NUEVA ECIJA 33 CABANATUAN 1 3 2
PAMPANGA 22 ANGELES CITY 1 3 2
TARLAC 17 TARLAC CITY 1 3 2
ZAMBALES 14 OLANGAPO CITY 1 3 2
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 The
Right
KEY CITIES MAPPING
Brand STRATEGY
CHANGING THE MARKET PLACE
4-A BATANGAS 34 BATANGAS CITY, LIPA 1 3 2
TAGAYTAY TAGAYTAY CITY 1 3 2
LUCENA 1 3 2
CAVITE 23 CAVITE CITY 1 2 2
LAGUNA 30 CALAMBA CITY,LOS BANOS 1 2 2
QUEZON 41 LUCENA 1 3 2
RIZAL 14 ANGONO,TAYTAY 1 3 2
1 2
4-B MARINDUQUE 6 BOAC 1 2 2
OCCIDENTAL 11 MAMBURAO 1 2 2
MINDORO
ORIENTAL MINDORO 15 CALAPAN CITY 1 3 2

PALAWAN 24 PUERTO PRINCESA CITY 1 3 2

ROMBLON 17 ROMBLON CITY 1 3 2
1 2
5 ALBAY 18 TOBACCO & LIGAO CITY 1 3 2
NAGA NAGA CITY 1 4 2
LEGASPI LEGASPI CITY 1 3 2
CAMARINES NORTE 12 DAET CITY 1 3 2

CAMARINES SUR 37 IRIGA & NAGA CITY 1 4 2

CATANDUANES 11 VIRAC 1 3 2

MASBATE 21 MASBATE CITY 1 3 2

SORSOGON 15 SORSOGON CITY 1 3 2
1 2
6 AKLAN 17 KALIBO 1 3 2
ANTIQUE 18 SAN JOSE 1 3 2
C APIZ 17 ROXAS CITY 1 2 2
GUIMARAS 5 JORDAN 1 2 2
ILOILO 44 ILO-ILO CITY 1 3 2
NEGROS OCCIDENTAL 32 BACOLOD CITY (12 CITIES) 1 3 2

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 The
Right
KEY CITIES MAPPING
Brand STRATEGY
CHANGING THE MARKET PLACE
• Click to edit Master text styles
7 BOHOL 48 TAGBILARAN CITY 1 3 2
CEBU 53 CEBU CITY (6 CITIES) 1 3 2

– Second level
NEGROS ORIENTAL

SIQUIJOR
25

6
DUMAGUETE CITY (4 CITIES)

SIQUIJOR CITY
1

1
2

2
2

2
1 2
8
• Third level
BILIRAN
EASTERN SAMAR
8
23
BILIRAN
BORONGAN
1
1
2
2
2
2

– Fourth level
LEYTE
NORTHERN SAMAR
43
24
ORMOC CITY
CATARMAN
1
1
2
2
2
2

» Fifth level
SAMAR
SOUTHERN LEYTE
25
19
CATBALOGAN
MAASIN CITY
1
1
2
2
2
2

1 2
9 ZAMBOANGA DEL NORTE 27 DIPOLOG CITY 1 3 2

PUERTO GALERA PUERTO GALERA 1 4 2

ZAMBOANGA DEL SUR 27 PAGADIAN CITY 1 2 2

ZAMBOANGA SIBUGAY 16 IPIL 1 2 2

2
2
2
10 BUKIDNON 22 MALAYBALAY CITY 1 3 2
CAMIGUIN 5 MAMBAJAO 1 3 2
LANAO DEL NORTE 23 ILIGAN CITY 1 2 2

MISAMIS OCCIDENTAL 17 OROQUIETA CITY 1 2 2

MISAMIS ORIENTAL 26 CAGAYAN DE ORO 1 3 2

2
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 The
Right
KEY CITIES MAPPING
Brand STRATEGY
CHANGING THE MARKET PLACE
11 COMPOSTELA 11 NABUNTURAN 1 3 2
VALLEY
GEN. SANTOS GENSAN CITY 1 2 2
ROXAS CITY 1 3 2
DAVAO 1 3 2
DAVAO DEL NORTE 10 TAGUM/SAMAL ISLAND 1 2 2

DAVAO DEL SUR 16 DAVAO CITY 1 2 2

DAVAO ORIENTAL 9 MATI 1 2 2

1 2
12 NORTH COTABATO 18 KIDAPAWAN CITY 1 2 2

SARANGANI 7 ALABEL 1 3 2
SOUTH COTABATO 12 GENSAN CITY/KORONADAL 1 3 2

SULTAN KUDARAT 12 TACURONG CITY 1 3 2

1 2
13 AGUSAN DEL NORTE 12 BUTUAN CITY 1 3 2

AGUSAN DEL SUR 14 PROSPERIDAD 1 3 2

SURIGAO DEL NORTE 28 SURIGAO CITY 1 3 2

SURIGAO DEL SUR 19 1 3 2

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 The
Right KEY CITIES MAPPING
Network STRATEGY
CHANGING THE MARKET PLACE

Developers OFW

Retirees FGS

Ads Business
Chambers
referrals

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 The Right
Marketing KEY CITIES MAPPING
Arm
STRATEGY
CHANGING THE MARKET PLACE

Exhibit Organizer

Franchisee (EFM)

Local Partner Investor

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Right KEY CITIES MAPPING
Store
Location
STRATEGY
CHANGING THE MARKET PLACE

Condominium

Subdivision

Commercial sites

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Sales KEY CITIES MAPPING
Strategy STRATEGY
CHANGING THE MARKET PLACE

Market
Segmentation

Business
Sustainability

Suggestive selling

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 INVESTMENT PACKAGE KEY CITIES MAPPING
STRATEGY
CHANGING THE MARKET PLACE

AB AQ AS

P800K 500K 300K

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 TARGET COMPUTATION KEY CITIES MAPPING
STRATEGY
CHANGING THE MARKET PLACE

REGION 1

REGION PROVINCE KEY CITIES TARGET AB AQ AS

TOWN / MUNICIPALITIES

Number of Town
& Municipalities
1 ILOCOS NORTE 23 LAOG CITY,PAGUDPUD 1 4 2

ILOCOS SUR 34 VIGAN CITY & CANDON 1 3 2

LA UNION 20 SAN FERNANDO CITY 1 2 2

PANGASINAN 48 DAGUPAN CITY , ALAMINOS & 1 5 2

URDANETA
TOTAL 4 14 8
INCOME 3.2M 7M 2.4M

TOTAL INCOME 12.6M

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STRATEGY
CHANGING THE MARKET PLACE

REGION 2

REGION PROVINCE KEY CITIES TARGET AB AQ AS

TOWN / MUNICIPALITIES

Number of Town
& Municipalities
2 BATANES 6 BASCO 1 3 2

CAGAYAN 29 TUGUEGARAO 1 3 2

ISABELA 37 CAUYAN,SANTIAGO 1 4 2

NUEVA VISCAYA 15 BAYOMBONG 1 3 2

QUIRINO 6 CABARROGUIS 1 3 2
TOTAL 5 16 10
INCOME 4M 8M 3M

TOTAL INCOME 15M

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STRATEGY
CHANGING THE MARKET PLACE

REGION 3

REGION PROVINCE Number of Town KEY CITIES TARGET AB AQ AS

& Municipalities TOWN / MUNICIPALITIES
3 AURORA 8 BALER 1 3 2

BATAAN 12 BALANGA CITY 1 3 2

BULACAN 24 MALOLOS 1 4 2

NUEVA ECIJA 33 CABANATUAN 1 3 2

PAMPANGA 22 ANGELES CITY 1 3 2

TARLAC 17 TARLAC CITY 1 3 2
ZAMBALES 14 OLANGAPO CITY 1 3 2
TOTAL 5 22 14
INCOME 4M 11M 4.2M

TOTAL INCOME 19.2M

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STRATEGY
CHANGING THE MARKET PLACE
REGION 4
REGION PROVINCE KEY CITIES TARGET AB AQ AS
TOWN / MUNICIPALITIES

Number of Town
& Municipalities
4-A BATANGAS 34 BATANGAS CITY, LIPA 1 3 2

TAGAYTAY TAGAYTAY CITY 1 3 2

LUCENA 1 3 2

CAVITE 23 CAVITE CITY 1 2 2

LAGUNA 30 CALAMBA CITY,LOS BANOS 1 2 2

QUEZON 41 LUCENA 1 3 2
RIZAL 14 ANGONO,TAYTAY 1 3 2
4-B MARINDUQUE 6 BOAC 1 2 2
OCCIDENTAL MINDORO 11 MAMBURAO 1 2 2

ORIENTAL MINDORO 15 CALAPAN CITY 1 3 2

PALAWAN 24 PUERTO PRINCESA CITY 1 3 2

ROMBLON 17 ROMBLON CITY 1 3 2
TOTAL 11 29 22
INCOME 8.8M 14.5M 6.6M

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TOTAL INCOME 29.9M
 TARGET COMPUTATION KEY CITIES MAPPING
STRATEGY
CHANGING THE MARKET PLACE
REGION 5
REGION PROVINCE KEY CITIES TARGET AB AQ AS
TOWN / MUNICIPALITIES

Number of Town
& Municipalities
5 ALBAY 18 TOBACCO & LIGAO CITY 1 3 2

NAGA NAGA CITY 1 4 2

LEGASPI LEGASPI CITY 1 3 2

CAMARINES NORTE 12 DAET CITY 1 3 2

CAMARINES SUR 37 IRIGA & NAGA CITY 1 4 2

CATANDUANES 11 VIRAC 1 3 2
MASBATE 21 MASBATE CITY 1 3 2
SORSOGON 15 SORSOGON CITY 1 3 2
TOTAL 8 26 16
INCOME 6.4M 13M 4.8M

TOTAL INCOME 24.2M

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STRATEGY
CHANGING THE MARKET PLACE
REGION 6
REGION PROVINCE KEY CITIES TARGET AB AQ AS
TOWN / MUNICIPALITIES

Number of Town
& Municipalities
6 AKLAN 17 KALIBO 1 3 2

ANTIQUE 18 SAN JOSE 1 3 2

C APIZ 17 ROXAS CITY 1 2 2

GUIMARAS 5 JORDAN 1 2 2

ILOILO 44 ILO-ILO CITY 1 3 2

NEGROS OCCIDENTAL 32 BACOLOD CITY (12 CITIES) 1 3 2

TOTAL 6 16 12
INCOME 4.8M 8M 3.6M

TOTAL INCOME 16.4M

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 TARGET COMPUTATION KEY CITIES MAPPING
STRATEGY
CHANGING THE MARKET PLACE
REGION 7

REGION PROVINCE KEY CITIES TARGET AB AQ AS

TOWN / MUNICIPALITIES

Number of Town
& Municipalities
7 BOHOL 48 TAGBILARAN CITY 1 3 2

CEBU 53 CEBU CITY (6 CITIES) 1 3 2

NEGROS ORIENTAL 25 DUMAGUETE CITY (4 CITIES) 1 2 2

SIQUIJOR 6 SIQUIJOR CITY 1 2 2

TOTAL 4 10 8
INCOME 3.2M 5M 2.4M

TOTAL INCOME 10.6M

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STRATEGY
CHANGING THE MARKET PLACE
REGION 8

REGION PROVINCE KEY CITIES TARGET AB AQ AS

TOWN / MUNICIPALITIES

Number of Town
& Municipalities
8 BILIRAN 8 BILIRAN 1 2 2

EASTERN SAMAR 23 BORONGAN 1 2 2

LEYTE 43 ORMOC CITY 1 2 2

NORTHERN SAMAR 24 CATARMAN 1 2 2

SAMAR 25 CATBALOGAN 1 2 2
SOUTHERN LEYTE 19 MAASIN CITY 1 2 2
TOTAL 6 12 12
INCOME 4.8M 6M 3.6M

TOTAL INCOME 14.4M

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 TARGET COMPUTATION KEY CITIES MAPPING
STRATEGY
CHANGING THE MARKET PLACE
REGION 9

REGION PROVINCE KEY CITIES TARGET AB AQ AS

TOWN / MUNICIPALITIES

Number of Town
& Municipalities
9 ZAMBOANGA DEL NORTE 27 DIPOLOG CITY 1 3 2

PUERTO GALERA PUERTO GALERA 1 4 2

ZAMBOANGA DEL SUR 27 PAGADIAN CITY 1 2 2

ZAMBOANGA SIBUGAY 16 IPIL 1 2 2

TOTAL 4 11 8
INCOME 3.2M 5.5M 2.4M

TOTAL INCOME 11.1M

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STRATEGY
CHANGING THE MARKET PLACE
REGION 10
REGION PROVINCE KEY CITIES TARGET AB AQ AS
TOWN / MUNICIPALITIES

Number of Town
& Municipalities
10 BUKIDNON 22 MALAYBALAY CITY 1 3 2

CAMIGUIN 5 MAMBAJAO 1 3 2

LANAO DEL NORTE 23 ILIGAN CITY 1 2 2

MISAMIS OCCIDENTAL 17 OROQUIETA CITY 1 2 2

MISAMIS ORIENTAL 26 CAGAYAN DE ORO 1 3 2

TOTAL 5 13 10
INCOME 4M 6.5M 3M

TOTAL INCOME 13.5M

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 TARGET COMPUTATION KEY CITIES MAPPING
STRATEGY
CHANGING THE MARKET PLACE
REGION 11

REGION PROVINCE KEY CITIES TARGET AB AQ AS

TOWN / MUNICIPALITIES

Number of Town
& Municipalities
11 COMPOSTELA VALLEY 11 NABUNTURAN 1 3 2

GEN. SANTOS GENSAN CITY 1 2 2

ROXAS CITY 1 3 2

DAVAO 1 3 2

DAVAO DEL NORTE 10 TAGUM/SAMAL ISLAND 1 2 2

DAVAO DEL SUR 16 DAVAO CITY 1 2 2
DAVAO ORIENTAL 9 MATI 1 2 2
TOTAL 7 17 14
INCOME 5.6M 8.5M 4.2M

TOTAL INCOME 18.3M

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STRATEGY
CHANGING THE MARKET PLACE
REGION 12

REGION PROVINCE KEY CITIES TARGET AB AQ AS

TOWN / MUNICIPALITIES

Number of Town
& Municipalities
12 NORTH COTABATO 18 KIDAPAWAN CITY 1 2 2

SARANGANI 7 ALABEL 1 3 2

SOUTH COTABATO 12 GENSAN CITY/KORONADAL 1 3 2

SULTAN KUDARAT 12 TACURONG CITY 1 3 2

TOTAL 4 11 8
INCOME 3.2M 5.5M 2.4M

TOTAL INCOME 11.1M

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STRATEGY
CHANGING THE MARKET PLACE
REGION 13

REGION PROVINCE KEY CITIES TARGET AB AQ AS

TOWN / MUNICIPALITIES

Number of Town
& Municipalities
13 AGUSAN DEL NORTE 12 BUTUAN CITY 1 3 2

AGUSAN DEL SUR 14 PROSPERIDAD 1 3 2

SURIGAO DEL NORTE 28 SURIGAO CITY 1 3 2

SURIGAO DEL SUR 19 1 3 2

TOTAL 4 12 8
INCOME 3.2M 6M 2.4M

TOTAL INCOME 11.6M

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 KEY CITIES MAPPING
5 years target projection
STRATEGY
CHANGING THE MARKET PLACE

REGION AB AQ AS TARGET
1 3.2M 7M 2.4M 12.6M
2 4M 8M 3M 15M
3 4M 11M 4.2M 19.2M
4 8.8M 14.5M 6.6M 29.9M
5 6.4M 13M 4.8M 24.2M
6 4.8M 8M 3.6M 16.4M
7 3.2M 5M 2.4M 10.6M
8 4.8M 6M 3.6M 14.4M
9 3.2M 5.5M 2.4M 11.1M
10 4M 6.5M 3M 13.5M
11 5.6M 8.5M 4.2M 18.3M
12 3.2M 5.5M 2.4M 11.1M
13 3.2M 6M 2.4M 11.6M

Total 58.4M 104.5M 45M

207.9M
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 KEY CITIES MAPPING
STRATEGY
CHANGING THE MARKET PLACE

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